Τα καλύτερα Retail Marketing podcast (2024)

Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point. How much does keyword difficulty matter?…

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Ep. 4: The Metaverse and the Future of Marketing 23:16

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3y ago23:16

23:16

Από τον SmartWork Media

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Ep. 3: What’s Your Instagram Lifestyle? 12:22

3+ y ago12:22

12:22

Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and r…

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Ep. 2: The New Jewelry Salesperson, Part 2 – Daniel Gordon Interview 38:20

3+ y ago38:20

38:20

Shane O'Neill is joined by Daniel Gordon, one of independent jewelry retail's biggest, and longest-running, proponents of digital marketing The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they al…

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Ep. 1: The New Jewelry Salesperson – Your Next Hire for the Digital Age (Part 1) 20:58

3+ y ago20:58

20:58

In the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores. For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technolog…

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How To Hire An SEO Agency | Grow Your Retail Business Today 54:04

4y ago54:04

54:04

How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard? As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hire…

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Shopify SEO Tips | 4 Tricks To Ranking Better on Google | The Retail Podcast 31:38

4+ y ago31:38

31:38

Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify s…

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5 EASY Ways Your Offline Can Beat Online | Retail Startup Advice 28:36

4+ y ago28:36

28:36

5 Easy Ways Your Offline Shop Can Beat Online Competition If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. The reality is much more nuanced than that. In truth one statement can't talk about an enti…

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Ep. 071: How to Survive Tariffs and Plan For What’s to Come 40:58

5y ago40:58

40:58

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Ep. 070: How Walmart Uses Social to Drive Local Store Traffic 46:51

5y ago46:51

46:51

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Ep. 069: Commerce Trends to Watch in 2020 42:17

5y ago42:17

42:17

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Ep. 068: How Pact Clothing Uses Sustainability in Marketing 36:07

5y ago36:07

36:07

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Ep. 067: How to Grow Your Instagram Followers 1:06:22

5y ago1:06:22

1:06:22

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Ep. 066: Future Retail Technologies Around the Globe 54:59

5y ago54:59

54:59

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Ep. 065: Inside Commerce: Stories, Lessons Learned, and What’s Next? 51:18

5y ago51:18

51:18

CEO of MIVA and author of Dragonproof Ecommerce Rick Wilson joins me on this episode of “The Commerce Marketer Podcast” to share his perspective on the state of ecommerce and the consumer landscape. Wilson also hosts the “Protecting Your Online Business Podcast,” where he recalls stories and lessons learned from more than 20 years in ecommerce. Wil…

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Ep. 064: A Blueprint for a Successful Product launch 57:27

5y ago57:27

57:27

I’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launc…

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Ep. 063: Augmented Reality and 3D in E-Commerce 41:45

5y ago41:45

41:45

I’m joined by Carson Finkle, CEO at Tenth Street Hats, to discuss using augmented reality (AR) and 3D product imaging on websites. Carson starts by describing their target audience and why they tested AR on their website (3:00). He explains what the experience looks like for the end-user and why they went with a web-based approach instead of an app…

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Ep. 62: Video in Email Marketing Has Finally Arrived 38:52

5y ago38:52

38:52

Bob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bo…

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Ep. 061: Preparing Email Marketing for the Holidays 38:13

5y ago38:13

38:13

In this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:…

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How to build Backlinks (The Easy Way) - Turning spam into Gold - BizDev 101 16:10

5y ago16:10

16:10

How to build Backlinks the easy way is my golden hack tip right now. I run my own businesses including my CBD shop https://CBDStar.co - and sometimes you have to learn to do something yourself. So if you run a business that has a website and you have read about backlinks and want to know how to get more, then this podcast is bang on the 💰. Having b…

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Ep. 60: The Behavioral Science of Marketing 56:59

5y ago56:59

56:59

I’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word…

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DTFT22: Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart 29:00

5y ago29:00

29:00

Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. …

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Ep. 059: How Vera Bradley Designs a Modern-Day Retail Experience 58:36

5y ago58:36

58:36

I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store …

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Ep. 058: How Convenience and Connection Shape the Future of Retail 1:04:30

5y ago1:04:30

1:04:30

I’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), t…

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DTFT 21: Customer Segmentation and Personalized Value Proposition 22:46

5y ago22:46

22:46

Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy. During this episode, you will hear Kevin and Scott …

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Ep. 057: Brewing Up Email Marketing Success 56:55

5+ y ago56:55

56:55

I’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing…

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Seven Habits of Successful People | High Performance Habit | Part 2 with the Nutriguy 1:13:24

5+ y ago1:13:24

1:13:24

Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work. They often say successful people have a set of disciplines or daily habits they follow each day withou…

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Ep. 056: SEO’s Current State and Looking Ahead to 2020 40:05

5+ y ago40:05

40:05

I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers…

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Ep. 055: Enhancing Digital Marketing with Direct Mail 59:01

5+ y ago59:01

59:01

In this episode of the podcast, I’m joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He’ll discuss consumers’ emotional response to direct mail pieces and how to us…

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Ep. 054: How Ikonick Uses Modern-Day Marketing to Drive Success 44:42

5+ y ago44:42

44:42

In this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid mar…

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7 habits of successful people - Wellness and success with @thenutriguy 51:50

5+ y ago51:50

51:50

7 habits of successful people is the topic of today's show. Myself and long term friend Genesis, aka @thenutriguy talk about steps you can take to increase your life chances of success and happiness.We discuss "What makes success?" but also 7 items we believe, if implemented now, will have a profound effect on your life.Recently I have been followi…

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DTFT 20: Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma 51:47

5+ y ago51:47

51:47

Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses. During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. …

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Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers 42:31

5+ y ago42:31

42:31

Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and …

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My First Year in Business | An Entrepreneur's Story 55:06

5+ y ago55:06

55:06

My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop to 30 in 5 years, I wanted to talk to would be start-uppers and budding businessmen and women, what I went through and what you can…

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Ep. 052: Navigating the Wild West of Influencer Marketing 41:01

5+ y ago41:01

41:01

In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the pro…

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Ep. 051: Driving Engagement with Omnichannel Marketing 46:41

5+ y ago46:41

46:41

In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain …

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The truth about email marketing subject lines | How to write killer titles 31:58

5+ y ago31:58

31:58

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Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine 45:41

5+ y ago45:41

45:41

In this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatig…

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PAY IT FORWARD! 7:46

5+ y ago7:46

7:46

"You'll never know the true value of someone until you can't afford to pay for their time" Today's episode is all about paying it forward, and why it's so important in business. The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/Twitter: @the_mobshow

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It's Called Acting, Darling | Closing A Sale: Closing Techniques 23:39

5+ y ago23:39

23:39

DON'T BE AFRAID OF THE 'NO'S' "It's called acting, darling" Closing a deal, closing a book, closing a conversation; getting a resolution that works for what you want. In today's episode, I talk about sales techniques that you can employ to get better at what you do, get more business. get more investors, or get the dream member of staff. I talk abo…

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How to get better at Sales | Top Sales Tips 0:33

5+ y ago0:33

0:33

Pitch, Tonality, Speed

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Episode 049: What’s Your Amazon Strategy? 42:13

5+ y ago42:13

42:13

Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business. In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances…

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'Nine figure profits with this business coaching!' | Business Coaching Scams 36:36

5+ y ago36:36

36:36

'Be your own boss, make 9 figure profits with this business coaching scheme!' I have had an annoying amount of messages like this recently. In Today's podcast, I talk about Business Coaching Scams and why they are never going to make you an entrepreneur. If you like these podcasts, don't forget to give us a rating, review and subscribe for future u…

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A Day In The Life Of A CEO: Mason On Business 0:33

5+ y ago0:33

0:33

In Today's podcast, I give an insight into what my normal day looks like as a business owner. And no, it doesn't all come out smelling of roses. Listen to our latest episode here. If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates! The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/T…

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Episode 048: Building Emotional Connections with Customers 43:23

5+ y ago43:23

43:23

Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers. In this episode, Steve Deckert, co-founder of Smile.…

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Influencer or Exhibitionist? 17:29

5+ y ago17:29

17:29

In today's episode, I talk all about social media influencers and whether we should be using them as a form of advertising in business. If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates! The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/Twitter: @the_mobshow…

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Top 5 Tips To Win In Retail | Part Five: Point Of Difference 13:20

5+ y ago13:20

13:20

TOP 5 WAYS TO WIN IN RETAIL We're rounding off our five part series 'Top 5 Ways To Win In Retail' in todays final episode Part five: Point Of Difference In today's episode, I talk about the importance of having a point of difference and how it will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review…

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Episode 047: The Rise of BOPIS & What It Means for Retailers 1:00:29

5+ y ago1:00:29

1:00:29

As today’s consumers continue to expect fast and free shipping, buy-online-pickup-in-store (BOPIS), also known as click-and-collect, is increasingly becoming a focused strategy for retailers. From pickup lockers and curbside delivery to in-store counters, BOPIS allows consumers to receive their orders quickly while helping keep retailer delivery co…

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Top 5 Ways To Win In Retail | Part Four: Loyalty Card Scheme 7:59

5+ y ago7:59

7:59

'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part four: Loyalty Card Scheme In today's episode, I talk about the importance of having a loyalty scheme in place and how that will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review and subscribe for future up…

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