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Ep. 1: The New Jewelry Salesperson – Your Next Hire for the Digital Age (Part 1)
Manage episode 394105669 series 3547301
Το περιεχόμενο παρέχεται από το SmartWork Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον SmartWork Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores.
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.
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For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.
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