Πηγαίνετε εκτός σύνδεσης με την εφαρμογή Player FM !
Episode 048: Building Emotional Connections with Customers
Manage episode 231856035 series 1523350
Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers.
In this episode, Steve Deckert, co-founder of Smile.io, will discuss transactional actions within email, social, and loyalty programs, along with ways to turn those actions into emotional ones.
Step into the studio where we’ll discuss:
· Foundational elements needed to create emotional connections with consumers.
· Why many loyalty programs fail and how to transform them into ones that customers love.
· Which incentives can help create positive emotional connections.
· Ways to align a brand’s identity with the consumer’s identity.
· Keys to finding the right balance between transactional and emotional rewards.
To contact Steve, or to learn more about Smile.io:
Smile.io:
Website: https://www.Smile.io
Twitter: https://twitter.com/smilerewards
Instagram: https://www.instagram.com/lifeatsmile/
Steve:
Twitter: https://twitter.com/SteveDeckert
LinkedIn: https://www.linkedin.com/in/steve-deckert-913a2a31/
82 επεισόδια
Episode 048: Building Emotional Connections with Customers
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
Manage episode 231856035 series 1523350
Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers.
In this episode, Steve Deckert, co-founder of Smile.io, will discuss transactional actions within email, social, and loyalty programs, along with ways to turn those actions into emotional ones.
Step into the studio where we’ll discuss:
· Foundational elements needed to create emotional connections with consumers.
· Why many loyalty programs fail and how to transform them into ones that customers love.
· Which incentives can help create positive emotional connections.
· Ways to align a brand’s identity with the consumer’s identity.
· Keys to finding the right balance between transactional and emotional rewards.
To contact Steve, or to learn more about Smile.io:
Smile.io:
Website: https://www.Smile.io
Twitter: https://twitter.com/smilerewards
Instagram: https://www.instagram.com/lifeatsmile/
Steve:
Twitter: https://twitter.com/SteveDeckert
LinkedIn: https://www.linkedin.com/in/steve-deckert-913a2a31/
82 επεισόδια
Όλα τα επεισόδια
×Καλώς ήλθατε στο Player FM!
Το FM Player σαρώνει τον ιστό για podcasts υψηλής ποιότητας για να απολαύσετε αυτή τη στιγμή. Είναι η καλύτερη εφαρμογή podcast και λειτουργεί σε Android, iPhone και στον ιστό. Εγγραφή για συγχρονισμό συνδρομών σε όλες τις συσκευές.