Τα καλύτερα B2b Marketing Growth podcast (2024)

1
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ 45:24

11h ago45:24

45:24

Guest Bio: Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her communit…

1
The Challenge of Becoming an Insider CEO of a Marketing Agency 49:14

9d ago49:14

49:14

From The Social Pulse Podcast: A statistic shared by Harvard Business Review suggested that within three years, only 50% of venture founders would still be leading their companies as CEO. And as the years go by, more and more founders transition to other roles and projects, leaving vacancies that must be filled. But stepping into the shoes of the c…

1
Leading with Authenticity: A Woman CEO's Personal Development Journey | Megan Bowen with Timy Van Roy 1:01:15

2d ago1:01:15

1:01:15

Megan joined Timy to chat about the facets of her life and career that led her to be the leader she is today. Their discussion encompasses Megan’s initial aspirations, followed by critical decisions that were instrumental in her success. Her story offers both motivation and practical advice for aspiring professionals. Megan elaborates on her signif…

1
Snacks Episode 11: Hybrid Attribution 8:28

7d ago8:28

8:28

Check out our new partnership with Aspireship⁠⁠ Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney goes into Hybrid Attribution - the do's and don'ts, and how to get leadership buy-in. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠ Stay on top of a…

1
Snacks Episode 10: Self Reported Attribution 8:36

14d ago8:36

8:36

⁠Check out our new partnership with Aspireship⁠ Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney goes into Self Reported Attribution - why it's valuable and how it can be utilized most effectively.See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠ Stay…

1
Transforming B2B Marketing | Megan Bowen on Paris Talks Marketing 58:32

16d ago58:32

58:32

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content dist…

1
Snacks Episode 9: Attribution in a Demand Generation Strategy 6:10

21d ago6:10

6:10

Check out our new partnership with Aspireship Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, …

1
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies 43:48

23d ago43:48

43:48

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…

1
Building From Scratch | Megan Bowen & Tanner Green, RevSpot Podcast 33:31

23d ago33:31

33:31

Megan joined Tanner Green on the RevSpot podcast to detail her career journey. She discusses her background in sales and account management and her influence on the growth of various companies, and then explains how she transitioned into marketing with Refine Labs. Along with her own, Megan shares Refine Labs’ journey from her partnership with Chri…

1
Snacks Episode 8: Convincing Leadership to Make a Change 8:22

28d ago8:22

8:22

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley tackles one of the hardest parts in the journey towards a Demand Gen strategy: convincing leadership to make the change. She talks about the breadcrumbs you should leave, the pitch you should put together, a…

1
The Case for Change & What's Required for Your Business to Win | Megan Bowen at Full Funnel Summit 59:51

30d ago59:51

59:51

Megan Bowen was invited to speak at the Full Funnel Summit to make the case for change and present what’s required for your business to win. She starts at the time of realization that your Customer Acquisition Costs become too unsustainable to continue with a current strategy, and lays out the path to transition from Lead Generation to Demand Gener…

1
How to Identify and Establish a Win-Win Partnership | Megan Bowen & Corey Kossack 44:47

1M ago44:47

44:47

Refine Labs is excited to announce a strategic partnership with Aspireship, offering a robust learning program that teaches the core principles and practical applications of the Refine Labs B2B Marketing Strategy. Aspireship, known for its innovative approach to skill advancement, will be launching the B2B Marketing Intensive module, leveraging Ref…

1
Snacks Episode 7: Demand Generation Leading Indicators to Measure 6:46

1M ago6:46

6:46

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley walks us through the Leading Indicators to measure when you're building a Demand Gen Dashboard. She encourages paying attention to qualitative insights like website traffic on high intent pages, tracking rep…

1
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital 39:36

1M ago39:36

39:36

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…

1
Content Led Selling | Megan Bowen & Steven Schmidt, Magnetic Podcast 44:00

1M ago44:00

44:00

Megan joined Steven Schmidt on the Magnetic Podcast to discuss Megan's transition into her CEO title role and how personal branding affects identity in the corporate world. Megan shares her perspective on operational excellence, scaling services, and fostering innovation within the agency. With the resurgence of newsletters as a central theme, Mega…

1
Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS 6:32

1M ago6:32

6:32

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…

1
Snacks Episode 6: Demand Gen Dashboard Walkthrough 7:01

1M ago7:01

7:01

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley walks us through the metrics needed to create an efficient and comprehensive Demand Gen Dashboard. She gives an overview of the monthly and quarterly metrics to keep an eye on, and how to keep all of that in…

1
Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift 6:11

2M ago6:11

6:11

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a tradit…

1
Snacks Episode 4: Paid Media Strategy 5:45

2M ago5:45

5:45

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our ⁠…

1
Snacks Episode 3: Switching from Lead Gen to Demand Gen 5:08

2M ago5:08

5:08

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach. See the video on our YouTube Channel

1
Inbound-Led Outbound with Retention.com CEO Adam Robinson 23:38

2M ago23:38

23:38

Refine Labs CEO Megan Bowen hosts Adam Robinson, CEO of Retention.com, to discuss R! B2B: a revolutionary new tool that's changing the game for outbound marketing. R! B2B goes beyond the typical account-level data provided by competitors and delivers personal-level website visitor identification. The tool captures invaluable intent signals by repor…

1
Snacks Episode 2: The Buying Journey 7:03

2M ago7:03

7:03

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social. See the video on our ⁠YouTube channel

1
Snacks Episode 1: Defining Demand 5:23

3M ago5:23

5:23

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this first episode, he covers Demand Generation as it's defined right now, including Create, Capture, and Convert Demand. See the video on our YouTube channel

1
S3 E25 - Knowing When It’s Time | Sydney Sloan - CMO @ Drata 44:16

8M ago44:16

44:16

Sidney Waterfall hosts today, joined by Sydney Sloan, CMO of Drata, to talk about timing in your career - how to know the right time to step away and finding the next right opportunity. She discusses her own experience of taking time off to recharge and reflect before starting her new role at Drata. Sydney also talks about her favorite stage of gro…

1
S3 E24 - Building a Strategic Content Marketing Team | Lane Scott Jones - Head of Content @ Zapier 57:42

9M ago57:42

57:42

Kaylee is back in the host seat today, joined by Lane Scott Jones, Head of Content at Zapier to follow her journey from agency to in-house content marketing roles. She discusses the importance of understanding the mechanics behind the business and mapping content to business goals. Lane also talks about the challenges she faced in transitioning fro…

1
S3 E23 - Empowering Champions to Close Deals | Nate Nasralla - Co-Founder @ Fluint 55:34

9M ago55:34

55:34

Cassidy and Carl are joined by Nate Nasralla, co-founder of Fluint, to discuss the shift in the sales process and the need for a new approach to sales enablement. He explains that in the new world of sales, buyers are already well-educated and are looking for help in building the case for change within their organization. Nate emphasizes the import…

1
S3 E22 - If You Want Something, Persist | Anthony Iannarino 55:56

9M ago55:56

55:56

“If you don’t know more than them about the decision they’re making, they don’t need you at all” Cassidy and Carl were joined by Anthony Iannarino to follow him through the development of his innovative sales process. He details the inspiration and first experience with this style of selling, and then how he used it to move his and other careers fo…

1
S3 E21 - Building a Demand Engine from Scratch | MJ Smith - CMO @ CoLab 1:41:49

9M ago1:41:49

1:41:49

Cassidy and Carl were joined by MJ Smith, CMO @ CoLab, to chat about her transition into a CMO role, giving all of the advice she wishes she would’ve had access to before her move. She starts at the very beginning, diving deep into the way she sought out companies to apply for, and how to make sure to achieve alignment in company and culture. Then,…

1
S3 E20 Organic Content Development Strategies and Tools | Stephanie Crugnola, Miles Campbell @ Refine Labs 1:05:10

10M ago1:05:10

1:05:10

Carl and Cassidy were joined today by Refine Labs’ Stephanie Crugnola, Content Strategist, and Miles Campbell, Video Ops Manager to get you started on your organic content journey! They start from the beginning and cover tools on how and where to launch your content, the team and tech you’ll need to get started, and where to get content inspiration…

1
S3 E19 - Evaluating Job Opportunities and Building a Successful Career | Robin Daniels - Chief Business & Product Officer @ LMS365 56:25

10M ago56:25

56:25

Kaylee takes the reins today, joined by Robin Daniels to discuss his vast experience and wisdom on evaluating go to market, job opportunities, career growth, mentorship, and leadership. They discuss the importance of tailoring content to the needs of the audience, evaluating job opportunities, and building a successful career. Robin shares his insi…

1
S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender 43:02

10M ago43:02

43:02

Cassidy is back joining Carl and Lavender’s Will Aitken to unpack how to build an organic growth strategy from scratch. Will discusses the importance of understanding the target audience and creating diverse content across platform, topic, style, and audience goals. He also emphasizes the value of research and learning from successful influencers i…

1
S3 E17 - The Past, Present, and Future of Video Marketing | Tyler Lessard VP Marketing and Chief Video Strategist @ Vidyard 49:58

10M ago49:58

49:58

Kaylee and Carl were joined by Tyler Lessard, VP Marketing and Chief Video Strategist @ Vidyard to chat all things video marketing. With almost a decade of experience at Vidyard, Tyler has witnessed the incredible evolution of video in the tech and SaaS industries. He shares his insights on staying motivated and navigating the ever-changing landsca…

1
S3 E16 - Quarterly Business Review Best Practices| Cassidy Shield, Carl Ferreira & Ashley Lewin 58:40

10M ago58:40

58:40

You’re likely to find yourself presenting a QBR soon. What are you going to share? And more importantly, how are you crafting your story? That’s what Cassidy and Ashley have covered for you on today’s episode of Stacking Growth Live! They cover: Crafting a narrative Structuring a deck Nailing an Executive Summary Avoiding common missteps in the det…

1
S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson 36:51

11M ago36:51

36:51

“Marketers like to differentiate, people like to compare” While Cassidy is away, Carl takes the wheel, joined by Kaylee Edmondson - VP of Revenue R&D at Refine Labs! They go head to head about paid versus organic media - they cover myths, uncover truths, and dig into the ways to leverage each strategy to build the best brand presence. Then they swi…

1
S3 E14 - Rethink How You Think | Jen Allen-Knuth - Community Growth @ Lavender 56:46

11M ago56:46

56:46

“Showing someone that you’re better does not mean that you win.” Cassidy and Carl were joined by Jen Allen-Knuth, Community Growth @ Lavender, to chat about the need to shift mindset as a creator and community leader. She dives into the way Lavender uses LinkedIn as an informal listening mechanism to get into the heads of buyers on a larger scale a…

1
S3 E13 - Stacking Growth Live: Creative Teardown Edition | Courtney Vermette - Associate Creative Director @ Refine Labs 56:49

11M ago56:49

56:49

In our premiere video episode, Courtney Vermette, Associate Creative Director at Refine Labs, walks Cassidy and Carl through a teardown of toast’s website, email, and paid social strategies. On the website, Courtney assesses the use of video, copy (including the effectiveness, necessity, and consistency of puns), and calls to action across several …

1
S3E12 - Why Change? | Carl Ferreira & Cassidy Shield 36:35

12M ago36:35

36:35

In this episode of Stacking Growth, Carl and Cassidy reflect on how business has been changing, and how to stay on top of the rapidly shifting landscape. They talk about the shift in buyer behavior that has brought about the need to shift marketing from “why us” to “why change?”, and how to align your team to be focused on the same (and most effect…

1
S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs 46:05

12M ago46:05

46:05

In this episode of Stacking Growth, Carl spills his hot takes to Cassidy on Product-Led Growth and Account Based Marketing. They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strateg…

1
S3 E10 - Transformational Leadership | Devin Reed - Head of Content @ Clari 1:07:19

12M ago1:07:19

1:07:19

Today Cassidy and Carl are joined by Devin Reed, Head of Content at Clari to chat about transformational leadership in Content Strategy and beyond. Devin spills his secrets on how to make a splash in a new role at a successful organization by leveraging strategic priorities. He also digs into getting buy-in on an employee LinkedIn posting strategy …

1
S3 E09 - Stacking Growth Live: Creative Teardown Edition | Dan Case - Creative Director @ Refine Labs 55:45

1y ago55:45

55:45

Today’s episode was recorded live, featuring Dan Case, Creative Director at Refine Labs. Dan leads Cassidy and Carl through a Creative Teardown of Dashlane, looking at their design choices across branding, website, and paid social. He assesses their prioritization of programs and the differentiation between them that can cause confusion and conflic…

1
S3 E08 - Smashing Through the Audience Growth Ceiling | Dan Sanchez - Director of Inbound Marketing @ Element451 55:07

1y ago55:07

55:07

Today Cassidy and Carl are joined by Dan Sanchez, Director of Inbound Marketing at Element451 to chat about audience growth, among other podcast and personal brand insight and advice! He starts by tracing his journey through shifting industry, why he moved into Higher Education, and how to align experience with passion when making a move. He then d…

1
S3 E07 - How to Measure Demand for the Entire Funnel | Sidney Waterfall - Senior VP Growth @ Refine Labs 1:12:56

1y ago1:12:56

1:12:56

This week’s episode features a keynote speech by Sidney Waterfall, Senior Vice President of Growth at Refine Labs. She presented at the Full Funnel Summit on How to Measure Demand for the Entire Funnel. She explains why it’s time for measurement to change, gives an overview of key terms including Dark Social, Pipe Framework, and Hybrid Attribution …

1
S3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ Splash 55:45

1y ago55:45

55:45

Cassidy and Carl sat down with Kate Hammitt, CMO of Splash, to chat all things Event Marketing. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also disc…

1
The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of Byldd 23:09

1y ago23:09

23:09

GUEST BIO Ayush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you…

1
S3 E05 - Stacking Growth Live: Creative Teardown Edition | Triana Mills - VP Creative @ Refine Labs 53:38

1y ago53:38

53:38

Today’s episode was recorded live, featuring Refine Labs’ VP of Creative: Triana Mills. Triana leads Cassidy and Carl through a Creative Teardown of Recurly, looking at their design choices in three programs: website, email, and paid social. She assesses the use, effectiveness, and consistency of color, graphics, messaging, and more, sparking produ…

1
Harnessing the Power of Storytelling for B2B SaaS Marketing: Insights from Steve Hoffman of Founder's Space 43:01

1y ago43:01

43:01

We all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to the podcast to discuss how SaaS companies can leverage storytelling to strengthen their marketing strateg…

1
How to Leverage Video Marketing for Massive Revenue Growth -- WebinarJam and Kartra CEO, Sarah Jenkins 25:36

1y ago25:36

25:36

Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy. In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is …

1
Unleashing the Power of Partnership Marketing -- Renee Bigelow, Consultant and Fractional CMO 29:26

1y ago29:26

29:26

Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful …

1
S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential 1:09:21

1y ago1:09:21

1:09:21

Cassidy and Carl got to sit down and chat with Talin Koutnouyan, VP of Strategy & Analytics at Influential, about the past, present, and future of Influencer Marketing. She outlines some main differences between strategy in B2C versus B2B, and what each could stand to learn from the other. Finally, she outlines a plan for “Carl’s Friend” who wants …

1
How to Run Experiments and Track High-Level Impact -- Reditus founder, Joran Hofman 27:02

1y ago27:02

27:02

GUEST BIO Joran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. M…

Podcasts που αξίζει να ακούσετε

B2b Marketing Growth Podcasts

Podcasts που αξίζει να ακούσετε

Οδηγός γρήγορης αναφοράς