Mindful B2B Marketing | Business Growth And Social Impact (Former: Forward Launch Your SaaS) podcast

42:31

Main Insight: Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales. Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms. He has helped professionals secure high-profile media placements in major outlets such as Forbes, CNN, Bloomberg, and more. As the CEO of Geek Haus, Leonard specializes in positioning subject matter experts so they can build trustworthy and credible personal brands that translate into real business results. His proven PR frameworks have driven dramatic revenue growth—helping clients achieve up to a 300% increase in revenue and tens of millions in new business. Leonard invites listeners to visit GeekHaus.com to explore how his agency can help secure impactful media placements. He also encourages those ready to become featured experts to join his free live training at PodcastGuestIntensive.com, where he walks you through packaging your expertise and pitching for media success. Key Takeaways: Key Takeaways: Start with Local and Niche Media: Before aiming for major publications like Forbes or Bloomberg, begin by establishing credibility with local media, podcasts, and industry-specific interviews. Build a Strong Foundation: A professional website, quality headshots, and a concise yet compelling bio are critical components that support successful media outreach. Leverage Existing Opportunities: Utilize platforms such as Featured.com to identify and respond to media opportunities already in circulation rather than creating chances from scratch. Consistency is Key: Whether it’s a local interview or an emerging podcast opportunity, regularly securing media placements increases credibility over time. Timeframe for Results: While initial placements can occur within one to two months (often starting with local placements), establishing national credibility might take six months to a year, with occasional early successes. Effective Messaging: Ensure that your commentary carries a distinct point of view. Differentiating yourself from generic “vanilla” opinions is essential to be recognized as a genuine expert. Effort Versus Outcome: Typically, a professional needs to spend about one hour per placement, with much of the heavy lifting done by the PR team. Integrate Media Success into the Broader Marketing Strategy: After obtaining media placements, amplify these successes across all channels—email signatures, websites, social media, and promotional materials—to drive trust and customer engagement. Avoid Pitfalls: Watch for pay-to-play dynamics and avoid overextending yourself into too many unrelated areas. Focus on a defined niche to ensure that your expertise remains clear and credible. Training and Preparation: Whether you plan to represent yourself or your CEO, investing in media training and preparation can help secure and maximize media placements. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo 38:57

πριν 12 weeks38:57

38:57

Main Insight: Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies. Guest Bio: Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and cosmetics. She has led teams and consulted for prestigious brands such as LVMH, IKEA, and Sony. Currently, Indy is the founder of WeDo, a fintech application designed to support freelancers, gig workers, and small business owners by offering comprehensive business management tools with minimal fees. Key Takeaways: Engage Directly with Customers Action: Personally reach out to your customers, especially those who are highly engaged or have provided feedback. Implementation: Initiate interviews with these customers to understand their experiences before and after using your product. This direct engagement helps in uncovering authentic and relatable stories. Utilize the Jobs to Be Done Technique Action: Apply the Jobs to Be Done (JTBD) framework to guide your conversations with customers. Implementation: Start by discussing the customer's current situation and work backward to identify the key pain points and triggers that led them to choose your product. This method helps in uncovering both emotional and practical reasons behind their decision. Identify Common Patterns and Themes Action: Analyze the insights gathered from multiple customer interviews to find recurring themes and challenges. Implementation: Look for similarities in the problems customers faced and how your product provided solutions. These common patterns can form the foundation of your marketing narratives, making them more relatable to a broader audience. Involve Multiple Team Members in the Process Action: Encourage participation from various departments, including CEOs, product teams, and customer service representatives, in conducting customer interviews. Implementation: Different perspectives can provide a more comprehensive understanding of customer experiences. This collaborative approach ensures that the stories captured are well-rounded and cover multiple facets of the customer journey. Systematize Customer Interviews Action: Implement a structured process for scheduling and conducting regular customer interviews. Implementation: Use project management tools like Jira, Asana, or Monday.com to organize and automate the scheduling of interviews. Assign tasks to team members to ensure consistent and ongoing data collection from customers. Create Multi-Channel Content from Customer Stories Action: Develop customer stories in various formats to maximize reach and engagement across different platforms. Implementation: Transform the narratives into written articles, video testimonials, and audio segments for podcasts or radio. Additionally, use snippets of these stories as straplines on your homepage or in social media posts to enhance visibility and impact. Test, Monitor, and Refine Your Stories Action: Continuously evaluate the effectiveness of your customer stories and adjust them based on performance data. Implementation: Track engagement metrics and analyze customer acquisition patterns to determine w Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream 25:48

πριν 14 weeks25:48

25:48

Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships. Guest Bio Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder returns. Passionate about addressing unmet needs with practical solutions, Ken specializes in launching products, building scalable business models, and cultivating thriving company cultures. As the founder of Bluestream, he focuses on connecting businesses with their customers after the sale through innovative SaaS platforms. Key Takeaways Adopt a Continuous Discovery Process: Implement a cycle of discovery, choice, execution, and learning to adapt and grow your business. Define Clear Objectives: Start with clear goals, whether they’re revenue targets, product launches, or other milestones. Ask the Right Questions: Use both open-ended and closed-ended questions to gather comprehensive data from your customers. Listen Actively: Prioritize listening over assuming answers to truly understand customer needs and preferences. Tailor Communication Styles: Adapt your questions and interactions to match the communication styles of different stakeholders. Be Willing to Pivot: Stay flexible and ready to adjust your strategies based on the insights gained from customer feedback. Implement and Iterate: Choose a path based on your discoveries, execute it, and continuously refine your approach based on ongoing learning. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly Zero 33:27

πριν 16 weeks33:27

33:27

Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles. Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Exactly Zero with his wife, a sustainable skincare brand offering body butters, lotions, and other eco-friendly skincare products. With a rich background in automation and entrepreneurship, Michael leverages his diverse expertise to drive innovative solutions in both the digital and physical product landscapes. For more insights and to connect with Michael Fritzius, visit Podcastify.me and ExactlyZero.com . Key Takeaways Define Yourself Beyond Your Job Title : Avoid identifying solely by your professional role to maintain personal resilience and flexibility. Self-Assessment of Skills : Identify what you love, excel at, are indifferent to, and dislike to leverage your strengths effectively. Focus on Strengths and Delegate Weaknesses : Concentrate on tasks that align with your strengths and delegate or eliminate those that do not. Combine Unique Skills to Solve Problems : Utilize your distinct combination of skills to address unique challenges that others might overlook. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E15: How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator 25:17

πριν 18 weeks25:17

25:17

Main Insight Instead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, industry-specific strategies, resulting in higher conversions and more efficient growth. Guest Bio Bas Hennephof is the co-founder of ConvertCalculator, a no-code builder for interactive content such as calculators, quizzes, lead pages, product configurators, and quote forms. He has extensive experience in business, design, marketing, product, and strategy. In the past, he founded an online startup accelerator, coached multiple innovation teams, and led a corporate innovation initiative at the largest bank in the Netherlands. Practical Steps Define Your Ideal Customer Profile (ICP) : Identify the specific industries and use cases where your product or service provides the most value. Develop detailed personas to understand their pain points, needs, and decision-making processes. Map Out Your Customer Journey Using Funnel Metrics : Outline each stage of your funnel: awareness, acquisition, activation, retention, revenue, and referral. For each stage, list the actions customers take and the conversion rates associated with them. Create Industry-Specific Messaging and Content : Develop landing pages, blogs, and marketing materials tailored to each industry and use case. Use language and examples that resonate with your target audience's specific challenges and goals. Develop Targeted Templates and Tools : Offer templates, calculators, or interactive content that address the unique needs of each segment. Ensure these resources help customers quickly realize the value of your product. Implement Systematic Measurement and Analysis : Set up analytics to track conversion rates at each funnel stage. Regularly review data to identify drop-off points and areas for improvement. Run Focused Experiments : Prioritize one funnel stage at a time and conduct A/B tests to optimize it. Implement changes based on data-driven insights and measure their impact over time. Enhance Onboarding and Activation Processes : Customize onboarding experiences based on customer segmentation. Provide relevant support content, tutorials, and guidance to improve activation rates. Maintain Team Alignment and Communication : Involve all team members in funnel optimization discussions. Use collaborative tools to ensure everyone is informed about goals, strategies, and progress. Stay Disciplined but Flexible : Set clear quarterly goals for each funnel stage and stick to them. Be open to adjusting strategies based on performance data and changing market conditions. Seek Continuous Feedback and Iterate : Collect customer feedback to understand their experience at each funnel stage. Use insights to refine your product offerings and marketing strategies continually. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing 24:15

πριν 20 weeks24:15

24:15

KEY TAKEAWAYS : Focus on building scalable infrastructure early to support long-term growth. Design servicing systems with flexibility to adapt to customer needs and regulatory changes. Leverage analytics and customer data to continuously refine product offerings and user experience. Invest in modern technologies to future-proof financial products and services. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase 28:36

πριν 22 weeks28:36

28:36

Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and channel partnerships. In 2018, she founded the Women in B2B Network, a thriving community of over 400 senior professional women, aimed at empowering members through connections, opportunities, and expertise. Key Takeaways: Adopt an Account-Based Approach : The most urgent strategy for B2B marketers today is focusing on the accounts that have the highest propensity to buy. This requires a clear understanding of target account lists and being able to identify in-market accounts based on intent data. Understand the Customer Journey : Approximately 95% of the customer's time in the buyer's journey is spent without direct contact with a salesperson, much of which is anonymous. Gaining insights into what potential customers are researching—whether it’s your products or your competitors’—is critical. Utilize Intent Data : Marketers must be proactive in identifying accounts that are showing interest in related products or competitors. Having real-time access to intent signals enables more precise targeting and personalization, which leads to better customer experiences. Create a Unified System : It's vital to have a consolidated platform that integrates all your data—account-level, contact-level, and system-level—across marketing and sales. This ensures that both teams are aligned with a shared view of the customer journey, preventing go-to-market fragmentation. Align Sales and Marketing : When marketing and sales teams share the same platform and data, they can work more effectively to prioritize accounts, track engagement across the buyer journey, and know the best time for sales to follow up. Sales readiness isn’t just about one download—it’s about consistent, meaningful engagement. Measure Engagement : With a unified system, you can measure engagement across the entire buyer journey and adjust your messaging to fit where a prospect is in the funnel. This ensures that both marketing and sales are equipped with the right information to engage prospects effectively. Leanne emphasizes the importance of making sure the right messaging is being delivered at every stage of the sales cycle and that sales follow-up occurs only when there is substantial engagement. By leveraging these strategies, B2B marketers can improve their ABM results and foster a more seamless sales process. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

πριν 25 weeks48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons , a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth through marketing innovation, branding, and digital-experience design. A human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences. His work has impacted leading brands such as Unilever, Microsoft, and LEGO. He leverages expertise at the intersection of design, technology, and consumer behavior to enact positive change and increase business value. His experiences, such as the development of the Four Green Lights system for aligning values with business growth, are published to his blog, petesena.com RESULTS: Enhanced team morale and employee retention Healthier work-life balance for staff Reduced stress and prevention of burnout Increased productivity and creativity Improved client satisfaction Positive impact on profitability More collaborative and supportive work environment Holistic business growth valuing individual contributions KEY TAKEAWAYS: Implement wellness programs and initiatives within the company Encourage practices like prioritizing sleep and meditation among employees Foster self-awareness and self-care routines Create a supportive environment with generous PTO policies and a remote-first culture Align business goals with employee wellness using systems like the four green lights Reduce unnecessary meetings and promote asynchronous communication Set clear boundaries between work and personal time Emphasize effective communication and thorough documentation Over-communicate to prevent misunderstandings and foster transparency Establish a clear vision that includes employee well-being as a core component Encourage open communication and provide a wellness budget for staff initiatives Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

πριν 27 weeks49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group , a PR-led, full-service marketing agency specializing in the B2B technology sector. Under his leadership, Napier Group works closely with clients to develop strategic campaigns that drive impactful results and deliver a significant return on investment. Step-by-step process to ensure that marketing claims are accurate: Before Starting a Campaign, Learn About the Products: In highly technical industries, it's crucial to get product managers and engineers to brief you on the product details. Use these interviews with product experts to create a comprehensive briefing sheet for reference within your organization. This briefing sheet should serve as a "source of truth" for advertising claims and be continuously fact-checked by everyone involved. Creating this briefing helps writers on the marketing team communicate effectively, as they need to understand the information to put it in their own words, and the briefing sheets can also be repurposed as marketing content. Build the Campaign with Long-Term Considerations: When creating your campaign, focus on developing a strategy that supports long-term goals and sustainability rather than just immediate results. Seek Feedback from External Reviewers: Get input from people outside of the campaign, whether they are other members of the marketing team or from other departments. This external perspective helps refine the nuances of the message, making it more effective and clear to your audience. Find a Knowledgeable Fact-Checker: Identify a fact-checker who thoroughly understands the product, possibly an engineer, to ensure the marketing claims are technically accurate and clearly conveyed. This step ensures that all claims are valid and aligned with the product’s capabilities. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

πριν 29 weeks38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Delence , a company specializing in providing fractional CTO (Chief Technology Officer) and CPO (Chief Product Officer) services to businesses. With a strong background in technology, Ram has recently developed a passion for marketing, particularly in the context of small business growth. His expertise lies in bridging the gap between technology and marketing, helping businesses scale effectively by leveraging tailored tech solutions and strategic marketing insights. Step-by-Step Advice for Moving Away from Referral-Only Business Growth Prioritize Business Growth: Allocate a marketing budget and consider hiring marketing professionals. View marketing as an investment in your business's future. This helps you avoid inefficiencies and leverages expertise to craft a more effective strategy. Identify the Right Social Media Channel: The first crucial step is to identify the most effective social media channel where your target audience is most active. This decision should be based on where your potential customers are likely to be found. For example, if your customers are tech startup CEOs, they are more likely to be on LinkedIn or Twitter rather than Instagram or Facebook. Start by focusing on one or two platforms to ensure your efforts are concentrated and effective. Consistency in Posting: Once you have identified the appropriate channel, the next step is to post consistently. The ideal frequency for most businesses is at least two to three times a week. Consistency is key because posting regularly helps keep your brand top of mind with your audience. Ram emphasizes that the goal isn't to aim for a viral post but to build a presence over time through regular and consistent posting. He recommends setting aside a specific time daily or weekly for content creation and posting to maintain this consistency. Understand that marketing requires patience and consistent effort, much like gardening. Focus on nurturing your strategy and be prepared to commit for several months before expecting significant outcomes. Create and Share Original Content: It’s important that the content you post is original. Original content reflects your unique perspective and experiences, which is more engaging and valuable to your audience. Ram advises against simply copying content from others or using generic content generated by tools. Instead, use your own experiences, such as summarizing a customer interaction or a recent project (while maintaining confidentiality), to create content. This approach ensures your content is authentic and resonates more deeply with your audience. Measure and Adjust: After establishing a routine of consistent posting, the next step is to measure the effectiveness of your posts. Pay attention to the feedback you receive, such as likes, comments, and shares, to understand what content is resonating with your audience. However, Ram warns against overthinking this process. Instead, focus on experimenting and adjusting your content based on the feedback and engagement you observe. The key is to keep iterating and improving your strategy rather t Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

πριν 31 weeks45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Natives Group, a marketing agency that evolved from small local projects to prestigious collaborations with major entities like the NFL and Comcast. The Five Principles of Simple Messaging : beneficial, or matters to the receiver focused, meaning articulating one thing at a time rather than multiple things salient, or standing out amidst noise empathetic, or speaking the language that the audience understands and meeting them emotionally minimal, or excluding everything unnecessary. Key Takeaways: Emphasize Clarity in Messaging Clear and simple messages are more effective. Avoid jargon and complex language. Make your value proposition easily understandable. Know Your Audience Understand the needs and pain points of your target audience. Tailor your messages to address these needs directly. Use language and examples that resonate with your audience. Consistent Brand Voice Maintain a consistent voice across all platforms and materials. This helps in building a recognizable and trustworthy brand. Storytelling Use stories to make your messages more engaging and memorable. Share success stories and case studies to illustrate your points. Data-Driven Decisions Use analytics to understand what messages are working. Continuously test and refine your messaging based on data insights. Visual Clarity Use clear and professional visuals to support your messages. Ensure that your design is clean and free from unnecessary clutter. Simplicity in Design Apply minimalist principles to your marketing materials. Focus on key messages and avoid overwhelming your audience with too much information. Focus on Benefits, Not Features Highlight how your product or service benefits the customer. Explain how it solves their problems or improves their situation. Educate Your Audience Provide valuable content that educates your audience about your industry. This positions you as a thought leader and builds trust. Leverage Multiple Channels Use a mix of marketing channels to reach your audience. Ensure that your messaging is consistent across all channels. Customer-Centric Approach Always put the customer at the center of your marketing strategy. Listen to their feedback and adjust your strategies accordingly. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems 1:10:35

πριν 34 weeks1:10:35

1:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems , a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM, Edwards has significant experience in product strategy, data center automation, and artificial intelligence, including a pivotal role in the launch of the IBM Watson Developer Cloud. RESULTS: Increased personalization in marketing, allowing companies to cater specifically to individual customer preferences and needs. Enhanced efficiency and effectiveness in marketing operations, as AI can automate and optimize many routine tasks and processes. Improved customer engagement and retention through targeted and relevant marketing communications. Greater competitive advantage by utilizing data insights to make informed strategic decisions. Cost savings from automation and the ability to produce more with less manual effort. KEY TAKEAWAYS: Leverage First-Party Data: Utilize first-party data to gain a competitive advantage by delivering highly personalized and relevant marketing content. First-party data, being directly collected from customers, is crucial for creating accurate and impactful marketing strategies that resonate with the target audience. Ethical Data Practices: Adopt transparent data collection methods and manage data prudently to uphold customer trust. Rich Edwards stressed the importance of treating customer data with the same care as money, considering the potential risks and implications of data breaches or misuse. Data Safeguarding and Compliance: Implement robust systems to protect customer data, ensuring that data management practices comply with the latest regulations. This includes thoughtful interactions with customers about how their data is used and ensuring that data sharing and processing are done only when necessary and with proper customer consent. Navigating Data Governance Challenges: Be vigilant about the dependencies that can develop from using platforms like Facebook for marketing, which may lead to potential constraints and costs. Marketers should be aware of the terms and conditions of data usage by third-party companies and strive for agreements that protect their interests and those of their customers. LINKS TO DATA GOVERNANCE RESOURCES: Here’s a good, easy-to-read introduction to data governance from HubSpot: HubSpot Data Governance . One of the more general industry governance organizations is the Data Management Association (DAMA), offering good resources and certification standards: DAMA . Microsoft’s policy on data usage with AI services can be found here: Microsoft Data Privacy . An earlier interview with Microsoft CEO Satya Nadella specifically addressing their values on privacy is available on YouTube: Satya Nadella Interview . Also, as discussed, Trust Insights provides insights, and here's an example of Chris Penn’s blog: Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared 43:29

πριν 36 weeks43:29

43:29

MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works with brands to transform email marketing into a more climate-conscious practice, addressing the significant carbon footprint of the over 350 billion emails sent daily. GoSquared, celebrating its 18th anniversary, provides a privacy-focused alternative to Google Analytics, helping thousands of businesses grow sustainably every day. James is dedicated to creating environmentally responsible and privacy-centric digital tools. BENEFITS OF ECO-CONSCIOUS EMAIL MARKETING Reduced Carbon Footprint: By optimizing email campaigns, marketers can significantly lower the environmental impact of their digital activities. Increased Engagement: Sending fewer, more targeted emails can lead to higher engagement rates, as recipients are more likely to find the content relevant and valuable. Improved Efficiency: Streamlining email content and reducing data load can enhance the overall efficiency of email marketing campaigns, leading to better performance. Enhanced Brand Reputation: Demonstrating a commitment to sustainability can improve a brand's reputation and appeal to environmentally conscious consumers and clients. Cost Savings: Optimizing email campaigns can reduce the resources and energy required, potentially leading to cost savings in the long run. Sustainable Business Growth: By adopting eco-friendly and privacy-centric practices, businesses can achieve sustainable growth that aligns with modern ethical standards and consumer expectations. KEY TAKEAWAYS Optimize Email Content: Streamlining the content of emails to be more concise and relevant can reduce the data load and, consequently, the environmental impact. Improve Targeting: Ensuring emails are sent only to those who are genuinely interested and likely to engage can minimize waste and enhance the efficiency of email campaigns. Compress Image Sizes: Reducing the size of images in emails can decrease the data required to send and receive emails, thereby lowering the carbon footprint. Avoid Putting Text in Images: Keeping text as text rather than embedding it in images can reduce the email's data load, making it more efficient and environmentally friendly. COMPANY DESCRIPTION EcoSend works with brands to revolutionize email marketing by making it more climate-conscious. The company addresses the significant carbon footprint of email marketing by promoting sustainable practices and tools. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie 48:35

πριν 38 weeks48:35

48:35

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie , has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges. Key Takeaways: Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer. Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them. Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings. Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection. Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences. Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations. Give feedback on this episode by sending the host a text message. SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast…

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S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server 29:49

πριν 40 weeks29:49