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S3 E14 - Rethink How You Think | Jen Allen-Knuth - Community Growth @ Lavender
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Το περιεχόμενο παρέχεται από το Refine Labs. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Refine Labs ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
“Showing someone that you’re better does not mean that you win.”
Cassidy and Carl were joined by Jen Allen-Knuth, Community Growth @ Lavender, to chat about the need to shift mindset as a creator and community leader. She dives into the way Lavender uses LinkedIn as an informal listening mechanism to get into the heads of buyers on a larger scale and steps that revenue professionals can take to start evolving beyond their “why us” messaging to “why change”.
Then, she covers the way she works to shift perception about cold emails. She focuses on the larger story around earning customer attention, and encouraging people to embrace the emotional response to what they don’t enjoy. This shift allows for honest and productive conversation as a baseline to find the beliefs and assumptions behind the emotions.
Stay tuned through the end for a challenge and a promise from Carl.
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