Send us a text In the January 1918 edition of Business Philosopher Magazine, a story by William W. Woodbridge was printed. It's the story of a down-and-out salesperson, John Bradford, who essentially fired himself! It’s a story of getting right with yourself. I fell in love with it, and wanted to share it with you. "Bradford, you're fired!" @salesh…

Send us a text The beginnings of the modern sales profession (1890-1920) were associated with trust, respect, and even admiration. 100 years later, the sales profession sits at the bottom of Gallup's annual listings of ethical professions...along with politicians. What happened? Where did it all go wrong? I put my finger on it. In this episode, I d…

Send us a text Some individuals from sales history moved mountains - and nobody knows about them today! This time, I wanted to highlight one from the 1970s & 1980s - Barbara Pletcher. She noticed a void in the development of women for the boardroom, and it started with sales skills. I found her story really compelling. The way she thought about rai…

Send us a text The way we live today wasn't defined just via the invention itself. Things like the steam engine, telegraph, reaper, highways, the telephone, the automobile...and just about every other revolutionary advancement was met with extreme skepticism. They all HAD TO BE SOLD. The incredible inventors had to be ingenious salespeople, too. He…

Send us a text The early 1900s were made up of the foundation layers for our great profession. Incredible ideas. Great Writing. Things we all use still today. However, there were a few odd ideas out there, too. Here’s a collection of ten of those odd quotes on everything from bowel movements, your thyroid, and your ability to fight that made up the…

Send us a text This episode dissects prospecting from 50 to 120 years ago...discussing five key elements: 1) The origins of the word "prospecting" as it relates to sales 2) The mindset - quality prospecting over simply focusing on metrics and scale 3) Metrics and prospecting quotes - the counterpoint of above in terms of working backwards to determ…

Send us a text We've heard it all before - the "death of" this, and the "demise of" that as it relates to the sales profession. Everything is dead, right? Well, like so many other sales-related things, this concept isn't new, either. Experts have been casting the profession and its elements to the grave since the early 1900s. In today's episode, I …

Send us a text Let’s explore sales discounting…it’s history, commentary, and why we haven’t been able to break this terrible habit. It's a problem that's as prominent and as recognized today as it was in the early 1900s. @saleshistorian on Instagram - daily quotes, pics & comics from the past @saleshistorian on Twitter - daily quotes, pics & comics…

Send us a text In 1937, Paul W. Ivey released a second edition of his book, Salesmanship Applied. Chapter 6 is one of my favorites from my collection of books from 75+ years ago. Want to be the best version of you? Instead of recreating the wheel on these ideas, let’s turn the clock back 87 years. We spend so much time on sales methodologies and te…

Send us a text Sales - the most brilliant minds in the profession view our responsibility as "selling ideas'. Those brilliant minds date back to the 1600s and Sir Francis Bacon, the late 1700s and Benjamin Franklin, and many more throughout the 1900s. In today's episode, we'll explore the advice from Bacon, Franklin, and a couple of amazing thought…

Send us a text Our version of sales recruiting, sales training, dedicated territories, quotas, salary + variable compensation plans, even sales kickoffs all began between 1890-1920. The process designs, compensation strategies, and almost all of the selling methodologies are based on this foundational approach - which, for the most part, I’d argue …

Send us a text Salesman's "Creeds" - There was a concept that started popping up around 1905, spreading to individual companies, industries, and eventually to entire cities by the 1910s. Established to change the perception of the sales profession. these "creeds" defined a core set of beliefs every salesperson should have in taking goods to market.…

Send us a text It's the story for so many - great at selling, promoted into leadership without training or a holistic understanding of what the role actually is. In today's episode, I share a parable written by Worthington C. Holman in 1909 about a medieval military leader named Dunderblitzen Von Shoosh. I loved this story so much, I had to share i…

Send us a text I went digging...into the origins of email as a communication medium. Along the way, I found a ton of really interesting timeline milestones that are amazing, interesting, and in some cases pretty funny. So, in this episode, we explore those milestones - from invention to the CAN-SPAM act, and how we really haven't fixed a whole lot …

Send us a text Sales compensation plans - where did they come from? How did they evolve to where they are today? Are there lessons we can learn from their origins we can apply today to make our plans more of what they are meant to be? In today's episode, I take you back as far as 1914 to learn about the types of quotas, the mistakes they acknowledg…

Send us a text Can you imagine - a profession so deplorable that those in it were rounded up and murdered? As crazy as it sounds, I found that it actually happened during the Roman Empire B.C. In an incredible find, I uncovered a sales history well over 2,000 years old where money was prioritized over virtue - in a way we still see today. In today'…

Send us a text If sales has changed so much, why haven't the #salestips? Reading a collection of the top sales tips in 1913 - and I swear I was reading a collection of the top sales tips today. There's no conflict...at all. What's presented as revelation today on all of the socials are fundamentally the same through the eras of selling, so in today…

Send us a text There's a direct correlation between the difficulty of the selling environment and the need for optimized sales management. There was a lag between the modernization of sales and the modernization of sales management. In this episode, we track that evolution...from the 1900s through after the lesser-known depression of the early 1920…

Send us a text “It is far better that the quota be right than that it be simple.” – 1926 Something odd struck me as I was investigating the origins of quotas and variable compensation. 75-100 years ago, organizations did MUCH MORE with MUCH LESS data. Today, not sure anyone could claim that quota setting is in a good state - and I think I know why.…

Send us a text Every "greatest sales book of all time" listing has its share of "snubs", or books that should be on it that aren't. Even worse...I have yet to find a list that hasn't snubbed an entire era! In this episode, I highlight six of many books from 1900-1930 that should be on the lists, but aren't. @saleshistorian on Instagram - daily quot…

Send us a text In another case of a misguided Google result, it's time to set another record straight. What was the first "modern" sales methodology? What was it? Who developed it? And why did it serve as a baseline for so many companies throughout the early portion of the 1900s? @saleshistorian on Instagram - daily quotes, pics & comics from the p…

Send us a text It's sales kickoff season. Kickoffs, or what was called sales 'conventions", have been around for at least 130 years. Today, we dig into the first known kickoff that I could find, from 1887. We'll dig into what they did, lessons learned from those 100+ year-old kickoffs, and a modern view of how you can apply those to yours today. @s…

Send us a text While reading and studying books and magazines on sales leadership from the late 1800s through the 1940s: The problems of sales & leadership are almost all the same today...except for one thing. There are no articles, or even expressions of consternation, about forecasting in sales back then. I think I put my finger on why - and whil…

Send us a text A once admired profession, taught in colleges and high schools in the early 1900s, was detested by the 1960s. Why? And can we get our mojo back? In this episode, we explore a 1965 study on what makes a profession prestigious matched up against the profession of sales - and why at least one scholar believes we may never get back to on…

Send us a text Sales objections - they've been around since the beginning of time. But the amazing thing is, they read almost EXACTLY as they do today. What's even more amazing? The experts answers to the most common ones that come up. In today's episode, we choose six - and the experts from 1907 to 1920s answers may actually be useful to you today…

Send us a text "If the truth won't sell it, don't sell it." - the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today's episode: We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom. We explore the brilliant quotes and …

Send us a text With Ask Me Anything's (AMAs) being all the rage today, there was a similar outlet for salespeople...in 1906! Via Salesmanship Magazine, every month, salespeople from around the country were encouraged to send in their questions. Experts fielded those questions and provided their answers. In today's episode, we explore four "queries"…

Send us a text Wondering what sales influencers would be the best follows for you on LinkedIn? Well, in today's episode, I give you that list - but from 100 years ago! The dawn of modern sales took place in the early 1900s - the individuals each left an indelible mark on all of YOUR sales careers - even today. So let's explore - the Top Five Sales …

Send us a text An amendment to Season 1, Episode 10's episode on "When Did Cold Calling Begin?", this episode tells of two newly found stories - of the first found (so far) B2C telephone cold calling campaign in 1910, and the first found B2B telephone cold calling campaign from 1914. The success rate, the scripting, the analysis of numbers and the …

Send us a text If the saying "if we don't know history, are we doomed to repeat it" is true, then why can't we use history to also predict the future? In this episode, I attempt to do just that. "Buyers know more nowadays" isn't just a quote from LinkedIn today, but also from a sales book in 1912! More information hasn't meant the demise of the pro…

Send us a text Isn't it ironic? Today, we fret over the challenge of building and leading teams that are all remote. However, the original sales leaders in the "modern" era of sales (i.e., 1907-1920s) - were REMOTE sales leaders. And, they built, trained and motivated teams without Slack, without email, or without even the ability to talk to them o…

Send us a text 100 years ago - 1922 - the sales world encountered a year with 85% salesperson turnover. You read that right! A year when "sales executives discharged practically ALL of their salesmen"! The crazy part - just 18 months earlier, the sales world "took almost anybody into their sales forces". What happened? Could it happen again today? …

Send us a text The best podcasts give you access to top performers; salespeople, leaders & influencers, right? But, how about a top performer...from 100+ years ago?!? This week I've got a special episode for you - where I (fake) interview Norval Hawkins (1867-1936), known as the greatest salesperson to ever work for Ford, whom Henry Ford himself re…

Send us a text The question: Where did the qualification construct BANT come from? In looking for the answer, I realized something... Sales processes of the early 20th century? All buyer-focused steps - what is the buyer doing? Sales processes since the 1950's, when BANT came around? All seller-focused, all the way down to our CRM stages. To be tru…

Send us a text Sales compensation - commission-only until the 1900's. And, for good reason. You wouldn't pay a rep you rarely see a salary, right? Sales are face-to-face. Travel is slow, there's no real-time distance communication, and no CRM system, so it's what you did. Sell something, get paid - a lot. Don't sell something, don't get paid. The b…

Send us a text Cold calling - some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone? The answers are pretty clear, and what you find in a Google search are NOT the correct answers...clearly. Let's debunk the false, and get to the …

Send us a text Are you responsible for "drumming up business" in your role? Do you "carry a bag" as a salesperson? Do you know where those terms come from? They come from the traveling salespeople of the 1800s. In today's episode, I tell their story - of the hard-drinking, back-slapping "Drummer" - and of the horseback riding "Bagmen" - what it was…

Send us a text Many view the past-10-plus-the-next-10-years as a period where technology is and will completely change the sales profession. But if we use history as a guide, where technology was changing an awful lot more than it is today, salespeople will ruin it again. The rise of the telephone, email, even LinkedIn...may have done more harm tha…

Send us a text If there was a Hall of Fame of sales thought leaders & pioneers, who would you put in it? Zig Ziglar? Dale Carnegie? Brian Tracy? Who else? Arthur Sheldon needs to be on that list - I'd argue ahead of all three! Lost in the pages of sales history's past, upon his death in 1935, the Chicago Daily Tribune referred to him as “the author…

Send us a text Phrenology. Physiognomy. Graphology = A couple of the sales methodologies of 100 years ago that may sound really strange to us today, but were embraced and pervasive back then. So pervasive, the Ford Motor Company swore by one of them. The pioneers of this weirdness were the heralded keynotes at sales events. In this episode, we dive…

Send us a text We so often hear and see people proclaiming that "Sales should be taught in college". Well, it was...and in high school, too, back in the early 1900's. The most prominent universities in the country (Harvard, Wharton, etc.) had it. Then it disappeared - for decades. Now it's coming back - aggressively. Why did we need and have it 100…

Send us a text Imagine, it's 1920, and someone is sitting around asking themselves, "I wonder what the history of sales is". They do the homework, then they write about it. Well, I found it. And in this episode, I summarize it - the History of Sales from the beginning of time through 1920. Support the show…

Send us a text 105 years ago - the sales profession was not only respected & trusted, it was admired! As evidence, the first World Sales Congress was taking place in Detroit, keynoted by the President...in the middle of a world war! Here's the story of the event, my take on how we've lost our way, and how to get it back! Support the show…

Send us a text "Salesmanship" - a pervasive word at the time, but that doesn't necessarily mean women didn't play a prominent role in the profession 100+ years ago. And even more amazing, in this episode, I tell the story of Lucinda W. Prince, who became the profession's leading advocate for empowering women to embrace, establish and excel in sales…

Send us a text William Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the Ulysses S. Grant family, turning his book into the 2nd best selling book of all-time (at the time) through creating a sale…