WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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The Tribe Method podcast dives into the boutique fitness industry, the stories behind some of the world's best fitness entrepreneurs. We explore successful strategies that make great gyms rise above the noise and attract the biggest communities.
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Fitness hasn’t just been something that has allowed me to lose some weight and be more healthy, it has totally changed the entire outcome of my life and has been the single thing that has lead me to where I am today and put me in the current life situation that I find myself. I am excited to dive into the stories that come along with how fitness has truly changed people's lives, and am even more excited to have the opportunity to share those stories with you !
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From A Side Hustle To 200,000 Subscribers | The Macrostax Story w/ Lindsey Jenks
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When Lindsey Jenks sold her CrossFit gyms back in the day, she wasn't sure what the next steps would be. She had success running a nutrition coaching business while she was a gym owner, so decided to lean into that. When scaling the model became an issue, she took the $5,000 she had and invested it back into the business to see if she could grow th…
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Nobody is doing this in the industry, but you should. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions …
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It's not WHAT you do. It's HOW and WHY you do it that allows you to stand out from your competition. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one…
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Don't Create Expectations For Every Role If You're Just Going To Allow Exceptions For Every Person
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Why have expectations for the various roles in your business if you aren't going to hold the people in those roles to them??? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with g…
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My thoughts on this might surprise you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the…
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Hurricanes typically cause devastation along the coast, not 3 hours inland within the Northwestern mountains of North Carolina. However, that's exactly what Hurricane Helene did to the town of Asheville, NC and its surrounding community. I asked Jane Rakes (General Manager) and Clara Stroud (Everyday Athlete Physical Therapy and Head of Trainer Dev…
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If you can't get money from them, get data... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve…
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Think back to the last team building activity you had with your staff... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create …
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Let's talk about how to take a deeper look into those "great" ideas we all have... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to he…
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Talking Shop w/ CEO of Wodify, Brendan Rice
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1:17:53
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Brendan Rice is the CEO of Wodify, a member management software company that has made a name for itself in the microgym industry. He flew into Charlotte, NC to hang out for the day, check out some unique gym concepts and talk shop. www.wodify.com —------------------------------------------------------------------------------------------------------…
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The lack of action on your part, as head of Human Resources, is likely one of the biggest reasons you haven't cultivated a team like you dreamt of when you started the business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Gu…
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My colleague Matt Becker, founder of Gym Lawyers, is back on the podcast to talk shop regarding commercial leases and some of the interesting projects we have tag teamed recently as we help gym owners acquire leases and purchase buildings. —-------------------------------------------------------------------------------------------------------------…
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Hear me out on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business pro…
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If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness. However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why t…
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Cheers to you, Warren. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problem…
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Playlists are fine, but aren't tailored to the exact intervals, workout style or flow of your class. What you want is a custom mix that ebbs and flows with the energy of your group fitness class as if there was a live DJ playing inside the room. Well, now that's possible with Reflex Radio. Head over to www.reflex-radio.com and start your free trial…
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How To Know EXACTLY Who Your Core Customer Is w/ Mecka Fitness
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I had my friends over at Mecka Fitness come on the podcast to talk about how to know who your core customer actually is?? Kevin Beamon (founder) and Sarah Neff (head of Marketing) allowed me to process their existing customer database and run it through The Gym Real Estate Company's customer segmentation reporting software to provide actual data as…
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This single practice has resulted in more gym owners making more money and understanding the binary aspect of their business more than any other tactic out there. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For o…
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Your Landlord Doesn't Want You To Know This (Full Presentation from PushPress Conference 24')
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This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decad…
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The way gyms have graded themselves on retention needs a correction.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create t…
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MADabolic has always maintained their core competency - group fitness classes. However, they've have nutritional guidance resources available to any client interested, for free. These resources were created by Finley Funsten, owner of the MADabolic Charlotte portfolio of three studios. But now, Finley and MAD HQ have decided to partner with Macrost…
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If you want your gym to stand out from the crowd, one of the following needs to be unique: 1. The problem you solve 2. How you solve it 3. The person you solve it for. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. …
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While this is exactly how I came up in the industry, leveraging the outdoor space of my leased building, it is changing quickly as landlords are beginning to prohibit this activity. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money…
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In this segment of Live Problem Solving, I'll be taking you through how I'm advising a current gym owner client think about making his new gym location feel + look like an expensive, premium brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and mak…
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As a small business owner, even the most modest turnover in staff can leave you up shit's creek. That's why I always recommend that owners are constantly recruiting for talent, even if they are satisfied with the current person in that role. Here's how it works... —------------------------------------------------------------------------------------…
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If you jump straight into paid marketing without a solid organic marketing game. You're simply setting yourself up for failure and to burn a ton of cash. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a dec…
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MADabolic dropped a new promo video, and I'm going to go through it scene by scene and share what I think other gym owners can take away from this and apply to their own marketing content. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you mor…
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If you're in the CrossFit world, you're well aware that tragedy occurred at this year's annual CrossFit Games with the death of Lazar Dukic during the swim event. Following this event, there has been a lot of conversation around what this means for the brand of CrossFit and how it will or will not impact it's affiliates. Here's my thoughts... —----…
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Opening Multiple Corporately Owned Gyms w/ Corey Davis
1:10:37
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Corey Davis is the founder of Core Blend Training, a semi-private tranining gym with 3 locations in Georgia. We were recently introduced by a mutual colleague and I was interested to see how (and why) he decided to corporately scale his locations within a regional market. https://www.coreblendtraining.com/ —-----------------------------------------…
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If you've lost trust in your employees (or anyone really), this framework might help. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to…
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As the genre of "hyrbid fitness" continues to grow a la CrossFit, Hyrox, DecaFit, etc... How do you think the open gym models are going to adjust their facilities to accommodate? --------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working …
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Here's how to leverage two different competing listing agents against one another to increase your odds at favorable lease terms. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working wi…
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Currently looking into new project management software, and thinking how I wish I had used this more when I owned my gym... ------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help creat…
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I've legally had to wait to tell this story. Hopefully, you can learn from my mistakes. —------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their…
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Aspire for your business to be these things, in this order. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experie…
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Ultimate Guide to Small Group Training w/ Vince Gabriele
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Vince Gabriele is a gym owner and thought leader in the small group training space. He has a new book out called The Ultimate Guide To Small Group Personal Training that you can download for free.. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitn…
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Mark Fisher is back on the podcast to discuss his new book, The Little Book of Gym Marketing Secrets, that is now available to you for free. Make sure to follow the incredible work Mark and his business partner Michael Keeler are doing with their Business For Unicorns mastermind. —--------------------------------------------------------------------…
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If anybody knows about finding niche audiences, it's PH. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience…
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Never Late To Your Fitness Class Again At SWEAT440 w/ Matt Miller
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#neverlate is the unique sales proposition that SWEAT440 is hoping will capture a niche market of boutique group fitness users. Matt Miller and Cody Patrick are the founders of the Miami based fitness franchise and have big plans for growth beyond their 20+ locations. Check out them out at www.sweat440.com —-----------------------------------------…
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Next time you're complaining about your member management software or your CRM, or any other SASS product that makes your life insanely easier 90% of the time, considering this perspective... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Goodbye InBody, Hello Spren! A Convo w/ Jason Moore
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Jason Moore is the founder of Spren and he's convinced that the current methods of analyzing body fat percentages, HRV and other bio metrics are not as accessible as they can be. And after using Spren (and comparing it to my own Dexa scans), I think he's right. https://www.spren.com/ —----------------------------------------------------------------…
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If you've been in business for 18, 36 or 60 months, and you haven't developed your operational workflow (systems), you're fucking up. So let's talk about fixing it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in……
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If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-o…
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Can we normalize sucking? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stup…
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Jay Siano is a New York-based entrepreneur, commercial real estate and wellness executive who has been instrumental in advising and scaling some of the most successful brands in the world (Chipotle, Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center to name a few). Jay and I have a conversation about the fitness industry, CRE, his e…
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I know you designed a proprietary workout, choreographed sequences, methodology, blah blah blah.... But guess what? It's all up for grabs. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a…
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To find the true problem within the business, you need to change how you view the problem. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barb…
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One of the recent problems I was tasked to solve by a client was to help them recreate their personal training pricing model. Need help with something business-related in your gym?Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only …
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A high-end, semi-private training client of mine has tasked me with helping them restructure their pricing model. They're considering using "decoy pricing", which I'm a huge fan of, typically. But in this particular case, I'm advising against it. Want help solving business problems in your gym? www.wtfgymtalk.com —----------------------------------…
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This message is brought to you by The Gym Real Estate Company. There's a fine line between having an increase in brand presence with multiple locations and cannibalizing them. Need help with location selection, leasing or buying a building? Head over to www.gymrealestate.co to book a free Discovery Call.…
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