Τα καλύτερα Mark Cecil podcast (2024)

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Hall of Fame: Shelby Ferson 39:34

2h ago39:34

39:34

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in legal, product, marketing, deal desk, etc. so that you’re never stuck trying to figure out how to get a function to help you with a deal. To determine the n…

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TWiB: Bardstown Bourbon Finishes Their Expansion, Barrell Craft Spirits 20-Year Toasted Bourbon, The Return of King of Kentucky for 2024 58:50

3d ago58:50

58:50

It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024. Show Notes: Alcohol in Space at Whiskey Thief Bardstown Boutbon Co finished their latest expansion Pappy Palooza Pass or Play by G…

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Why You Should Still Cold Call (Make It Happen Mondays Podcast) 9:10

3d ago9:10

9:10

This is an except from the Make It Happen Mondays podcast with John Barrows Check out John's weekly sales podcast here: https://podcasts.apple.com/us/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows/id1265697819Από τον Armand Farrokh & Nick Cegelski

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The Bourbon Show Pint Size #390 – Lana Toler from SigmaQ Talks Packaging Solutions in the Bourbon Industry 44:47

4d ago44:47

44:47

Steve talks to Lana Toler about his role in providing packaging solutions for the bourbon industry at her job working for SigmaQ. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/…

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3-30-300 - Cecil Konijnendijk and Dirk Voets 1:00:54

3d ago1:00:54

1:00:54

Send us a text Summary In this episode of Tree Lady Talks, Sharon discusses the transformative 3-30-300 rule with experts Cecil Konijnendijk and Dirk Voets. They explore the importance of urban greening, the scientific methodology behind the rule, and its global impact on city planning and public health. The conversation highlights community engage…

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483 - What is Premium Bourbon? 55:34

22m ago55:34

55:34

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economi…

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255 (Lead) How to Align Sales & Marketing for Predictable Pipeline Growth (Sonny Round, Panopto) 40:27

5d ago40:27

40:27

ACTIONABLE TAKEAWAYS: 80/20 Rule for Experimentation: Keep 80% of your team's work process-driven and reserve 20% for new, experimental ideas to avoid chaos. Track MQL to Reply Rates: Use the MQL to reply rate metric to gauge how well your messaging engages prospects. Key Metrics for Pipeline Meetings: Focus on leads by source, conversion rates, me…

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Whiskey Quickie: Wyoming Whiskey Outryder Review 5:26

6d ago5:26

5:26

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This i…

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254 (Sell) How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned) 39:50

7d ago39:50

39:50

FOUR ACTIONABLE TAKEAWAYS: Know Your Solution – Understand the problems you solve, their root causes, and the demo paths before your discovery call. Model Multiple Scenarios – Present "worst," "average," and "best" cases to appear more impartial and handle objections better. Link Problems to Causes – Connect the buyer’s problem to its root cause an…

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#87 John Ashworth - Transformation Guru / Finding your path / Key mentors / Comedy 1:23:52

7d ago1:23:52

1:23:52

Career Background: Finance transformation expert most recently with: BT in London Prior to that: SVP Finance Operations with Smith and Nephew VP Finance Transformation and systems with Pearson Highlights Not knowing how to do his first job and getting promoted Compensating with a Porsche Taking a year off prior to University Coming from humble stoc…

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Hall of Fame: Chip Wooten 36:35

7d ago36:35

36:35

FOUR ACTIONABLE TAKEAWAYS Find your prospect's birthday and then add them to your calendar to send thoughtful notes If a competitor is faltering run a list report of all their customers and prospect them If doing in-person office visits bring a gift to break the ice and leave a memorable impressions If you missed something on a meeting, don't wait …

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The Bourbon Show Pint Size #389 – What Makes Maker’s Mark So Great? 26:32

8d ago26:32

26:32

Steve, Renee & Jeremy talk about what makes Maker’s Mark so special. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revol…

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A new electric boat company enters the sustainable scene 24:33

11d ago24:33

24:33

For the last four years, Halevai has worked relatively under the radar researching and developing an electric trimaran. As entrepreneur, explorer and Halevai CEO and founder Frank Heidinger details in this latest edition of Boating Industry Insider, the company is now building and selling their first 24-foot boats with a 20mph cruising speed and a …

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Behind The Pursuit: The Easy Button Pt. 2 45:41

10d ago45:41

45:41

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during…

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Cold Calling Sucks: Full Book Summary 52:41

10d ago52:41

52:41

Nick and Armand give an overview of all the content in their Amazon best selling book "Cold Calling Sucks (And That's Why It Works)" Order the bookΑπό τον Armand Farrokh & Nick Cegelski

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The Politics of Street Trees, Camilla Allen 56:18

10d ago56:18

56:18

Send us a text Summary This conversation explores the intricate politics surrounding street trees, focusing on their historical significance, community engagement, and the ongoing challenges in urban forestry. Camilla Allen, a landscape architect and environmental historian, discusses the Sheffield street tree crisis, the role of trees as living me…

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482 - The Distillery That Kept Waiting with Kyle Merklein of Ben Holladay 56:57

12d ago56:57

56:57

Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their int…

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253 (Lead) The Ultimate Guide to Effective Sales Call Reviews (Armand Farrokh) 39:47

12d ago39:47

39:47

TOP ACTIONABLE SALES TAKEAWAYS: Layer your discovery tree: After a prospect speaks, pull up your discovery tree and ask, "Where are we now?" Identify if they mentioned a situation, problem, or impact, and discuss where to guide them next, actively engaging your team. Keep it punchy and efficient: Drive the screen share, skip small talk, and use the…

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Episode 53: CJ Leede 55:29

12d ago55:29

55:29

My interview with CJ Leede on her latest freshy-fresh horror novel American Rapture. We got into (1) America's puritan resistance to/capitalist obsession with sex, (2) how to find your authentic writing voice/genre, and (3) rescue dogs! Order Mark's novel Bunyan and Henry. All episodes of The Thoughtful Bro aired live originally on A Mighty Blaze. …

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Whiskey Quickie: Rebel 10 Year Old Single Barrel Bourbon Review 3:51

14d ago3:51

3:51

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. …

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252 (Sell) Own the Sales Cycle: How to Take Command from Call One (John Barrows) 39:00

14d ago39:00

39:00

Από τον Armand Farrokh & Nick Cegelski

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The Bourbon Show #197: Sam Lacy, Executive Director, Bourbon Capital Alliance 1:32:52

14d ago1:32:52

1:32:52

Steve and Jeremy talk to Sam Lacy of the Bourbon Capital Alliance about the work they are doing to make sure Bardstown lives up to the moniker of the “Bourbon Capital of the World.” The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: YouTube: https://bit.ly/3kAJZQz Our Club: https://www.abvnet…

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Hall of Fame: Michelle Cecil 40:09

15d ago40:09

40:09

FOUR ACTIONABLE SALES TAKEAWAYS Recognize your SE and team members who help you on deals & onsites Call each attendee after a meeting to thank them for their time and ask them for their feedback When pitching an onsite be prescriptive about what's in it for your champion and close with "Do you think your team would be open to something like that" a…

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The Bourbon Show Pint Size #388 – A Special Wild Turkey Bourbon to Celebrate the Career of Jimmy Russell 17:34

15d ago17:34

17:34

Steve, Renee & Jeremy talk about the special bourbon release to celebrate Jimmy Russell’s 70 years in the bourbon industry. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/theabv…

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TWiB: Wyoming Whiskey Names A New Master Blender, 2XO Releases the Sneakerhead Blend, Penelope Bourbon's Estate Collection 30:30

18d ago30:30

30:30

It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection Show Notes: Chicken Cock Whiskey joins the KDA Buffalo Trace Distiller for a Day Contest Brendan Cook is Wyoming Whiskey's new Master Blender True Story Bourbon and…

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The Bourbon Show Pint Size #387 – 2024 Kentucky Bourbon Festival Recap 21:17

18d ago21:17

21:17

Steve, Renee & Jeremy discuss the 2024 Kentucky Bourbon Festival. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revoluti…

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481 - Investing In Bourbon Barrels with Jeremy Kasler and Sara Havens of CaskX 1:03:16

19d ago1:03:16

1:03:16

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the p…

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251 (Lead) Find Top 1% Sellers with Proven Outbound Recruiting Tactics (Armand Farrokh, 30MPC) 43:57

19d ago43:57

43:57

TOP ACTIONABLE SALES TAKEAWAYS: Connect with your team: Be connected with everyone at your company to easily back-channel info about candidates through mutual connections. Three-step candidate drip: Use a three-message drip when outbounding candidates—intro, bubble-up, and ask for referrals if they aren’t interested. Mini-pitch framework: Pitch by …

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The Bourbon Show #196: Dan Callaway, Vice President of Hospitality and Product Development for Bardstown Bourbon Company 1:02:15

19d ago1:02:15

1:02:15

Steve and Jeremy talk to Dan Callaway of Bardstown Bourbon Company. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: YouTube: https://bit.ly/3kAJZQz Our Club: https://www.abvnetwork.com/club Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution …

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Whiskey Quickie: 15 STARS Three Kings Whiskey Review 4:53

21d ago4:53

4:53

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our…

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250 (Sell) Tactical Steps to Speed Up Your Sales Cycle (Brian Lochner, Terminus) 39:40

21d ago39:40

39:40

Get our free Account Research toolkit FOUR ACTIONABLE TAKEAWAYS Mixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and digest. Clarify Vague Terms: When prospects use broad terms like "ABM," ask them to define what it means in their context to get more specific insights. …

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#88 Katherine Twells - Coca Cola Executive / Executive Leadership Coach / Podcast Host 1:19:53

21d ago1:19:53

1:19:53

Career Background: Coca Cola in various role SVP Customer Excellence VP of the West Zone National Team leader with sales associate recruiting National account executive Florida State University majoring in Advertising Communication Highlights Being a Seminole vs a Gator No idea on the major, sound familiar Sales career began early with convincing h…

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European Tree Standards Jaroslav Kolarik, Czech Republic 53:21

21d ago53:21

53:21

Send us a text In this conversation, Sharon interviews Jaroslav Kolarik, CEO of SafeTrees and member of the Arboriculture Academy in the Czech Republic. They discuss the role of the European Arboriculture Council (EAC) in promoting arboriculture in Europe and the certification programs offered by the EAC. They also talk about the importance of cert…

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Product Roadmap: Q4 2024 (Course, Community, Content) 13:55

22d ago13:55

13:55

Here's and update on our reflections from Q3 and what we have planned for October-December 2024 on 30 Minutes To Presidents Club. Sales Course & Community ➥ Get on the waitlist: https://30mpc.com/course ➥ Subscribe so you don't miss updates: https://tactics.30mpc.com/newsy ❏ More 30MPC ❏ ➥ Follow Armand on Twitter: https://twitter.com/armandfarrokh…

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TWiB: Flaviar Acquires Speakeasy Company, Maker's Mark 2024 Cellar Aged, Jimmy Russell Celebrates his 70th Anniversary 1:00:10

25d ago1:00:10

1:00:10

It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company. Show Notes: Heaven Hill opens the Five Brothers Bar & Kitchen Flaviar has acquired competitor Speakeasy Comp…

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What is Arbitecture? With Dr Gary Winn 1:01:48

25d ago1:01:48

1:01:48

Send us a text Built and natural environments are often referred to independently, but in reality, comprise two deﬁned parts of one environment. Within the environment, trees and buildings exist, though not always in equal relationships. Where development is proposed, taking precedence over trees, an imbalance between natural and built environments…

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480 - Do Whiskey Festivals Show The Health of Bourbon? on Bourbon Community Roundtable #98 1:04:44

26d ago1:04:44

1:04:44

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon. Show Notes: 00:00-Celebrating Milestones in Bourbon Podcasting 01:02-The State of Bourbon Festivals and Industry Health 04:56-Reflections on Regrets in Bourbon and Career Choices 09:59-The…

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The Perfect 5-Stage Sales Process 49:53

26d ago49:53

49:53

Mark walks Armand through his step by step B2B sales process MARK'S PATH TO PRESIDENT’S CLUB Chief Revenue Officer @ Catalyst Software Sr. Vice President of Global Sales @ Outreach Regional Sales Director @ School Specialty Planning & Student Development Sr. Account Management @ Great American Opportunities RESOURCES DISCUSSED The Sales Process Doc…

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Whiskey Quickie: Woodinville 8 Year Bourbon Review 5:41

28d ago5:41

5:41

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This i…

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249 (Sell) How to Eliminate the 'No Decision' Risk and Close More Deals (Brian LaManna, Gong) 39:57

28d ago39:57

39:57

FOUR ACTIONABLE TAKEAWAYS Multi Single-Threading: After a big team meeting, send individual follow-up messages to key stakeholders. This helps build relationships without asking for anything, creating future points of contact. Daily Pipeline Review: Every day, look at your deals and think of specific actions to increase your chances of winning, mai…

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Hall of Fame: Maddy Jackson 32:14

29d ago32:14

32:14

FOUR ACTIONABLE TAKEAWAYS If you feel like you have leverage in a deal, but haven't gotten in front of the right stakeholders to progress the deal, use that as a non-negotiable to begin negotiations Sit down and write down your own "Gives" and "Gets" that you can trade with your buyer during a sales cycle Someone liking your offering does not make …

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The Bourbon Show #195: Caryn Wells, National Brand Ambassador for Green River Distilling Co. 1:18:25

30d ago1:18:25

1:18:25

Steve and Jeremy talk to Caryn Wells of Green River Distilling Co. The Bourbon Show music (Whiskey on the Mississippi) is by Kevin MacLeod (incompetech.com). Important Links: YouTube: https://bit.ly/3kAJZQz Our Club: https://www.abvnetwork.com/club Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution b…

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Oaklore by Jules Acton - a glorious celebration of the culture & natural history of oaks 1:11:48

1M ago1:11:48

1:11:48

Send us a text In this conversation, Jules Acton discusses her book 'Oaklore' and her journey into the world of nature conservation. She shares her experiences of visiting a nature reserve for the first time and the barriers people may face when trying to engage with nature. Jules emphasizes the importance of creating openings and ways for people t…

1
Behind The Pursuit: The Easy Button 45:30

1M ago45:30

45:30

Subscribe to Behind The Pursuit: From Bourbon to Brand Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "ea…

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How to Ask For The Meeting and Make Sure They Show Up (Tenbound Podcast) 8:58

1M ago8:58

8:58

This is an except from the Tenbound podcast with David Dulany Check out the GTM podcast here: https://tenbound.com/podcasts/ Join our weekly newsletter Things you can stealΑπό τον Armand Farrokh & Nick Cegelski

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479 - Public Relations: The Not So Hidden Side of Bourbon with Dave Karraker of Raptor PR 1:15:39

1M ago1:15:39

1:15:39

One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, an…

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248 (Lead) Having Immediate Impact When Taking Over a Sales Team (Chris Nethercote, Common Room) 36:26

1M ago36:26

36:26

ACTIONABLE TAKEAWAYS Empower your reps with a clear discount menu, outlining what’s approved for negotiations. Include things like signing during the trial, committing to case studies, or G2 reviews to speed up late-stage deals. Before taking over a team or segment, review call recordings and data like sales cycle length and ACV to identify where y…

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# 83 Mark Herschberg - Author / MIT Professor / CTO / App Creator 1:12:54

1M ago1:12:54

1:12:54

Career Background: Author of the book "The Career Toolkit" MIT Graduate and an engineer by background Chief Technology Officer at several companies Faculty at MIT Creator of the "brain Dump" App https://brainbumpapp.com/ Highlights Mom "Why don't you teach the chess class" Book "The Career Toolkit" 10 Topics / 10 chapters Learning the intangible sk…

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Whiskey Quickie: Four Roses 2024 Limited Edition Small Batch Bourbon Review 6:36

1M ago6:36

6:36

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer …

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247 (Sell) Ask Tough Sales Questions Without Making it Awkward (Charles Muhlbauer, AlphaSense) 40:04

1M ago40:04

40:04

ACTIONABLE TAKEAWAYS Instead of focusing on quantifying pain, ask deeper questions about the problem’s origins and previous solutions, this will naturally reveal the impact Find out if the problem is known and cared about across the company or just by one person Ask easy, non-pushy questions like “Why is that a problem?” to get the prospect to shar…

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