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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Dream of turning your craft into a career? Want your dream job working from home? How about a flexible job that brings joy? Learn how to turn YOUR craft into a successful career! Each week you will hear stories from guests and from your host that teach you how to grow your dream job. Get the best business tips, social media strategies, stories of success, and learn how to be a #girlboss or #bossbabe with entrepreneur, Elizabeth Chappell. Elizabeth has grown a 6 figure business in a couple of ...
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"Be Empowered and Empower On" by checking out WinHers United!! WinHers United contains leadership insight, personal experiences, and business expertise from leading WOC Entrepreneurs. Discussion Topics Include: ✅ Self-Discovery ✅ Self-Leadership ✅ Mindset ✅ Personal/Professional Lessons Learned ✅ The Landscape for Women in Business ✅ Self-Care ✅ Personal/Professional Productivity ✅ Success Strategies WinHers United Provides: ❗️Opportunities to Make Business Connections ❗️Personal & Professio ...
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How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
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It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how…
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Jennifer Long, one of the most skilled and experienced quilt pattern writers, shares her insights on building a successful career in pattern writing. We discuss the intricacies of pattern writing, along with an exciting announcement for all quilt pattern writers! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative b…
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How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or h…
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From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fres…
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Crochet and Craft Shows with Camryn of Camryn's Cute Creations shares all about her journey to make her love of crocheting into a full time career! She is not only a talented crochet artist, but she sells patterns, crocheted baby products and teaches others how to be successful at craft shows! If you have been wanting to make your craft, art or som…
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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera …
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WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple …
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Textile artist shares about her career and the power of creativity. Hear insight and ideas for your creative business! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/https://quilterscandy.com/podcast-episodes/pod…
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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…
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Hear Minki Kims story! Minki is a Fine Arts major and has formal training as a sculptor but has turned her artistic talent into using thread, fabric and her sewing machine into beautiful sewn illustrations! She is not only a sewing illustrator, but a fabric and sewing designer and author. Hear her insights and be inspired on episode 164 of the Craf…
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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…
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Jaycee Afuvai is a creative business owner. She is a fabulous embroidery artist who does beautiful work and is known as the Stay at Home Artist. She shares her business story, insights and helpful business tips, especially for new entreprenuers who feel like imposters or have fear of taking themselves and their ideas seriously. She encourages you t…
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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…
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Have you been bothered or hurt by someone has stolen your business idea? In this episode, I address this topic and invite you to think of it differently... for your benefit. If you think your design or idea is unique, then you're kidding yourself. Now obviously there are certain situations when trademarks, brands, logos, etc are stolen that are leg…
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From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover…
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Our success is not correlated with our effort. This is a big fallacy. Burnt out? We don't have to kill ourselves to get the success that we want. I talk about shifting our mindset and being better served by realizing that you can work less and have even more success. I'll explain what I mean by this, as wrll as how you can avoid burnout and do what…
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Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food…
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You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of mon…
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Why is it that some people succeed and some do not? Mindset matters! Elizabeth shares about the "bell curve" and five thought processes that we all may find ourselves having in different situations as a business owner and as a customer. These mindsets can determine our success. Plus, Elizabeth shares some marketing and business insight with a littl…
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Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing e…
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Anyone in business who is growing and having sucess WILL get haters. This can range from mild to severe. Learn what to do when the heat goes up and people start hating on you, your business, or how you run your business. There is a time and place to listen to feedback, and then there are strategies when it's not in your best intrest to engage. Lear…
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads o…
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Love her or hate her, we have so much to learn from this female billionaire. In fact, being so loved AND hated by people is part of the lesson. We want to attract and repel people. Taylor Swift does just that. Learn tangible lessons that make your business more fun (for you and your customers), and more profitable! Turn your CRAFT into a CAREER! Di…
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz…
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand …
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I hear you. You are tired of trying to play the algorithm game. Your engagement is lower than before. You aren't seeing growth. Is it even worth it to be on Instagram as a business owner? Let me tell you. IT IS WORTH IT! And even better? There are strategies that can help you grow your audience, get engagement, and not just for vanity. All of this …
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Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their pro…
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Brandy is a fellow quilter and podcast host. She shares her unique journey from fire fighter to quilterpreneur, her different revenue sources, and what has really helped her business grow. It can be hard to leave a full-time business and make a create career work, but Brandy has done this. She shares how she did this so that you can do the same. Tu…
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If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how t…
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Join Becky's coaching call where we look at her unique niche for English Paper Piecing. Becky has a unique product and is struggling to grow her audience and sell more products. As we tlak about what Becky can do to get more success, you will learn that these same skills will work for any business owner to grow your audience and get more sales, as …
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get the…
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Joe Hudson is the owner of Art of Accomplishment. He has been a venture capitalist, coaches CEOS, and successful business owners and teams. He joins us on the Craft To Career podcast to discuss some hidden secrets of success. After working with top earners in the business world, he has seen what makes or breaks an individual and a company/business.…
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get ther…
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Alex is a floral watercolor teacher who sells and licenses her art. Her business has grown a LOT in recent years. She shares what has made the difference, what entrepreneurs can learn about memberships, surrounding yourself with other successful individuals, and what makes (and what doesn't) make a difference for success. Turn your CRAFT into a CAR…
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To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every b…
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Join the coaching call with Alexis as we talk about how to add a new course to what she offers. Alexis has been a succssful business woman for years, but is ready to uplevel her business. Alexis teaches people how ot start a business as an embroiderer. She has studied business and applied many business skills already. This is a really fun call to h…
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From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of…
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A winner of a free one-on-one coaching call, Aynex Quilts, shares her professional life and her creative Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://q…
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Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, w…
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150. Quilts and Macramé with Ellene McClay
1:02:51
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Ellene of Brave Nouvelle was an art teacher for years. She has studied and taught many forms of art, and recently started a creative business with these skills. Ellene feels a quilt isn’t finished without embellishment. For example, she loves to add a macrame element to her quilts. With people asking if she teaches this, we discussed how she could …
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Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan…
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Online Course Consultant and Facebook Ads Manager shares a wealth of knowledge, tips and value on how you can boost your profits and grow your online business. Seriously, you're going to want to grab a pen and paper and listen to this episode more than once to glean from the information Kwadwo shares. Epsiode 149 is a masterclass in itself. At what…
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Elizabeth Chappell of Quilters Candy shares what steps to take to become a creative professional. To earn an income as a creative, there are strategies that will help you. Knowing what market to sell in, how to stand out in a crowd, and how to find customers is what you will learn in this episode of the Craft to Career Podcast. Turn your CRAFT into…
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But what if I told you there's a way to grow your business to 7 figures without ads or social media? In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads. My recent conversation with Karin Carr revealed her firsthand exp…
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This is the first of five coaching calls from listeners of the podcast. Meet Sarah Clark, a fabric designer, artist, and quilter. Sarah is exploring what her business will look like moving forward. This is such a magical time of discovery. We talked about Sarah's different skills, her WHY (why she is going into business, what she hopes to accomplis…
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The two budget questions I get: What do I do if I’m just starting my business? And what am I doing and focusing on with my business at the moment? I share answers for both of these. First, what are the absolute must-do things if you’re just beginning. And then take a behind the scenes look at my thinking for my business. What’s my next step? What a…
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable st…
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued. The PR world ca…
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Quilt Pattern Writing Course alumni, Lina Owen, is narrowing her niche and it’s so cool! Lina’s first language is Spanish, and she has seen and felt the void of Spanish quilt patterns and quilting classes. Lina is providing for those quilters which wouldn’t normally be able to quilt because of a language barrier. It can be scary to narrow your nich…
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey. Here are the three most valuable phra…
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