Τα καλύτερα Startup Colorado podcast (2024)

1
Reinventing local journalism with community at its core: Exit interview with Candice Fortman 1:03:58

5d ago1:03:58

1:03:58

Candice Fortman, former executive director of Outlier Media, shares her journey transforming local journalism in Detroit. She reflects on the innovative service journalism model she helped build, which focuses on filling critical information gaps for underserved communities. Candice discusses how Outlier evolved from a scrappy startup into a well-r…

1
479 - Rebuilding Strength: Dr. James Fisher’s Knee Rehab Journey Part 2 1:07:46

5d ago1:07:46

1:07:46

If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lectu…

1
Equity-driven journalism with Resolve Philly’s Jean Friedman-Rudovsky 1:09:38

13d ago1:09:38

1:09:38

Jean Friedman-Rudovsky, executive director of Resolve Philly, delves into the evolution of the nonprofit newsroom and its mission to address the information needs of underserved communities in Philadelphia. She discusses the critical role of equity in journalism, sharing how Resolve Philly has integrated this principle into both its internal practi…

1
478 - How to Keep Clients Excited for their Workouts with Luke Carlson 36:39

13d ago36:39

36:39

Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it i…

1
477 - Muscle Gains or Marketing Gimmick? The Truth Behind the Colorado Experiment 1:06:49

20d ago1:06:49

1:06:49

What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business ow…

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476 - Stress Less, Earn More: Dave Bess’s High-Ticket Approach for HIT 53:25

27d ago53:25

53:25

Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing bu…

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475 - Mastering Trainer Recruitment: Luke Carlson's Insights for HIT Studios 35:35

1M ago35:35

35:35

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the grou…

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474 - A Profile on OneUp Fitness with Matt Mombourquette: Tracking Client Progress with Biomarkers, Driving Leads with Agencies, and Finding Great Trainers 58:43

1M ago58:43

58:43

Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episo…

1
473 - How To Retain Clients For Life with Luke Carlson 1:02:23

2M ago1:02:23

1:02:23

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable busine…

1
Reimagining local election coverage for community trust with NYU’s Jay Rosen 1:10:36

2M ago1:10:36

1:10:36

Jay Rosen, a prominent media theorist and professor of journalism at New York University, discusses the critical role of local election coverage and the Citizens Agenda model as an alternative to the traditional horse race approach. He emphasizes the need for local journalists to ground election coverage in the concerns of their communities, addres…

1
472 - Staffing for Success: Optimal Hiring and Onboarding Practices in Fitness with Katie Santos - Part 2 59:21

2M ago59:21

59:21

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR l…

1
The rise and evolution of nonprofit news: Exit interview with INN's Sue Cross 1:06:16

2M ago1:06:16

1:06:16

Sue Cross, the recently retired executive director of the Institute for Nonprofit News (INN), shares her insights on the remarkable growth and impact of nonprofit news. She highlights the evolving landscape of newsroom founders, the crucial role of community support, and strategies to maintain journalistic independence from funders. Cross also addr…

1
471 - Luke Carlson on Personal Training Note-Taking Tips, High Ticket Offers, Issues with the Hormozi Approach, and Fascinating Fitness Business Trends 49:57

2M ago49:57

49:57

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex…

1
470 - Finding the Perfect HIT Business Client Management Software with Connie Holen 1:05:40

2M ago1:05:40

1:05:40

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other …

1
Building a Nonprofit News Powerhouse with Mississippi Today’s Mary Margaret White 52:52

3M ago52:52

52:52

Mary Margaret White, CEO and executive director of Mississippi Today, discusses her journey in helping readers and philanthropy understand the value of journalism as a civic good. She shares insights on the history and growth of Mississippi Today, which launched in 2016 to fill a need for Capitol reporting and has since expanded to cover a wide ran…

1
469 - Staffing for Success: Optimal Hiring Practices in Fitness with Katie Santos - Part 1 1:17:33

3M ago1:17:33

1:17:33

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…

1
468 - Discover Strength's Origin Story: From Idea to Industry Leader with Luke Carlson 44:28

3M ago44:28

44:28

What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …

1
467 - Product Manager to Personal Trainer: The Safe Strength HIT Business Blueprint with James Brown 1:02:28

3M ago1:02:28

1:02:28

How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …

1
466 - The Metronome Advantage: Transforming Client Workouts with Rhythmic Precision with Al Coleman - Part 1 1:06:39

3M ago1:06:39

1:06:39

What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …

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465 - Accelerate Your Fitness Profits: 4 Steps to Client Growth with Pete Cerqua - Real-Time Q&A 1:20:53

3M ago1:20:53

1:20:53

Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…

1
Carving out new lanes for early-stage news startups with Tiny News Collective’s Amy Kovac-Ashley 1:02:59

4M ago1:02:59

1:02:59

Amy Kovac-Ashley, the executive director of Tiny News Collective shares insights on how Tiny News Collective supports early-stage news founders, particularly those from traditionally excluded communities, by providing resources, tools, and a supportive community. The discussion covers the importance of diverse voices in local journalism, the challe…

1
464 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 2 46:15

4M ago46:15

46:15

Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…

1
How TAPinto's franchise model powers local newsrooms with CEO Michael Shapiro 57:06

4M ago57:06

57:06

In this episode, Michael Shapiro, founder and CEO of TAPinto, delves into his innovative franchise model for local news. He shares insights on how TAPinto helps local news publishers focus on local content and advertising by handling backend services like billing, technology and graphic design. Shapiro highlights success stories from various franch…

1
463 - Unlocking Growth: How We Used Bark.com to Generate 53 New Personal Training Clients 43:55

4M ago43:55

43:55

How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…

1
462 - Squeezing Seconds: Pete Cerqua's High-Efficiency Tactics for Fitness Pros 1:06:02

4M ago1:06:02

1:06:02

How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients a…

1
461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer 1:28:41

4M ago1:28:41

1:28:41

Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In t…

1
460 - Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business 59:40

5M ago59:40

59:40

How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)? Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — …

1
New approaches to thriving in community news with Kenny Katzgrau of redbankgreen and Broadstreet 59:26

5M ago59:26

59:26

Kenny Katzgrau, majority owner of redbankgreen and founder of Broadstreet, shares his vision for revitalizing community journalism. He discusses strategies to help hyperlocal websites and small community weeklies thrive. Katzgrau’s approach involves enhancing advertising efficacy and community engagement through digital tools, advocating for news t…

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459 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 1 38:19

5M ago38:19

38:19

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, a…

1
Defying Trends: John Garrett of Community Impact on Growing a Hyperlocal Chain Leading with Print 56:35

5M ago56:35

56:35

John Garrett, CEO and founder of Community Impact, shares insights from his journey of launching and expanding a family of hyperlocal weekly newspapers from the game room of his Texas home in 2005 to reaching 2.5 million homes across 70 communities today. Garrett delves into the unconventional success of a print-centric model in a digital-dominated…

1
458 - Discounts Done Right: Crafting Irresistible Deals in High Intensity Training with Luke Carlson 30:10

5M ago30:10

30:10

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid…

1
Leveraging local news' digital edge in advertising with Shannon Kinney of Dream Local Digital 46:12

5M ago46:12

46:12

Shannon Kinney, founder of Dream Local Digital, discusses the evolving landscape of digital advertising and how trust is also a secret sauce for news media in selling advertising. With her extensive experience and accolades, including serving on the board for the Local Media Association and being named Local Digital Innovator of the Year, Shannon o…

1
457 - Maximizing Fitness Profits with Ironclad Rates and Policies: Insights from Pete Cerqua 1:51:01

5M ago1:51:01

1:51:01

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terribl…

1
456 - Pete Cerqua on Why HIT Trainers Make Twice as Much as Regular Trainers 1:45:00

6M ago1:45:00

1:45:00

Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the aut…

1
Leaping in the unknown with The Colorado Sun's Larry Ryckman 1:03:08

6M ago1:03:08

1:03:08

Larry Ryckman, editor and co-founder of The Colorado Sun, shares insights into the digital outlet’s journey. Transitioning to a nonprofit model on its fifth anniversary, The Colorado Sun has not only survived but thrived, garnering national attention for its approach to news coverage and its business model. With more individual members than the muc…

1
455 - Lifetime in HIT: Combating Burnout, Perfecting New Client Routines, and Trainer Education with Robert Francis 1:15:20

6M ago1:15:20

1:15:20

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same? Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and expe…

1
Building a sustainable future through philanthropy, innovation and impact: Insights from LMA's Frank Mungeam 1:10:38

6M ago1:10:38

1:10:38

Frank Mungeam, chief innovation officer at the Local Media Association, discusses his "Sustaining Philanthropy for Journalism" report released last month. He emphasizes the importance of community engagement and listening as the foundation for developing impactful journalism projects that resonate with local needs. Mungeam outlines a strategic appr…

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454 - The HIT Dilemma: 15, 20, or 30 Minute Workouts - What's the Optimal Business Choice? 42:31

6M ago42:31

42:31

What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)? Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered …

1
Exit Interview: Kelly Ann Scott and the Digital Reinvention of Alabama Media Group 51:30

6M ago51:30

51:30

As Kelly Ann Scott leaves her position as VP of Content for Alabama Media Group to assume the role of Executive Editor and Senior Vice President at the Houston Chronicle, she shares her insights on digital transformation in local journalism in one of the most fascinating examples of digital transformation. Scott discusses the strategic reorganizati…

1
453 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 2) 1:26:03

6M ago1:26:03

1:26:03

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus? Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working wi…

1
452 - Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs 1:02:49

7M ago1:02:49

1:02:49

What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and s…

1
451 - Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2 45:49

7M ago45:49

45:49

Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget? Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future mach…

1
450 - Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction? 1:45:05

7M ago1:45:05

1:45:05

Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money? Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Inten…

1
449 - Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler 1:04:27

7M ago1:04:27

1:04:27

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into? ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. We cat…

1
448 - Bill DeSimone's Fitness Philosophy Q&A: Mastering Biomechanics for Safe and Effective Exercise - Part 2 1:45:21

7M ago1:45:21

1:45:21

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)? Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities. Bill is an ACE-certified …

1
447 - The EOS Edge: How Small Businesses Can Thrive with Chris Beer's Strategies 47:32

8M ago47:32

47:32

Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving? Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom. We dive into how you can m…

1
446 - Your Imagine Strength Questions Answered: An In-Depth Discussion with Jeff Turner - Part 1 41:32

8M ago41:32

41:32

If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with I…

1
445 - Back to Basics: Pete Cerqua's Strategies for Revitalizing Veteran HIT Businesses 34:13

8M ago34:13

34:13

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth? Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years. Pete has decades …

1
444 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 1) 52:39

8M ago52:39

52:39

Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients? Dr. Michael⁠⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orth…

1
443 - Cracking the Code: How Pete Cerqua Doubled His Personal Training Sessions with This One Key Change 45:00

9M ago45:00

45:00

What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these? Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons t…

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