Τα καλύτερα StackAdapt podcast (2024)

1
The Power of Data: AI-Driven Visualizations for Smarter Marketing 36:14

1M ago36:14

36:14

This podcast dives into various aspects of data architecture, visualization, and the future of AI in marketing. Data Architecture and Integration: We talk about how tools like Google Analytics, UTM parameters, and eCommerce platform data can be integrated into a single report. This integration allows for platform-level attribution, providing a comp…

1
Filling Funnels and Building Brands 24:19

4M ago24:19

24:19

In this exciting episode, Ashley Royalty sits down with Dani Egick from PAIGE, a pioneering fashion brand. Dani shares insights on leveraging TikTok for brand growth, the importance of balancing new customer acquisition with retention, and the evolving landscape of influencer marketing. She also discusses the significance of real-world experiences …

1
Mastering CRO with Data-Driven Strategies and AI Innovations 40:02

4M ago40:02

40:02

Today we chat with Jake Lambert from Fresh Egg to talk all things CRO. We will discuss how CRO should be an integral part of the overall business strategy, not just a standalone marketing effort. By aligning CRO with broader company goals and ensuring collaboration across teams, businesses can make better-informed decisions and drive significant im…

1
Add3CONNECT Series: OTT Insights with The Trade Desk 33:46

5M ago33:46

33:46

In today's episode, we explore CTV and OTT advertising, highlighting key topics like measurement, tent pole events, optimization strategies, and future trends. With insights from The Trade Desk, we uncover the evolving landscape of CTV and OTT advertising and its impact on brands and advertisers. Understanding Measurement and Inventory in CTV and O…

1
Add3CONNECT Series: Maximizing CTV with StackAdapt 37:52

5M ago37:52

37:52

In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments. Key Topics: Inv…

1
The Future of Marketing In Beauty & Cosmetics 57:22

5M ago57:22

57:22

Email Marketing & Newness: In fashion and beauty, new products are significant drivers of retention and engagement. Emails that feature new and exciting content tend to perform better. Innovation & Product Launches: Innovation is critical; presenting new products frequently keeps customers interested. Comparison to historical commercial salesmen wh…

1
Add3CONNECT Series: CTV Strategies with MNTN 33:35

6M ago33:35

33:35

Understanding CTV Inventory with MNTN: Dan explains the premium inventory accessed through MNTN, spanning 125 networks with unskippable ads and fully episodic programming. The importance of prioritizing trusted sources over the open exchange for CTV advertising. The benefits of working with pre-negotiated deals through platforms like Mountain versu…

1
From Keywords to Conversations: The Evolution of Search Behavior 35:50

7M ago35:50

35:50

In this episode, James Hamlin and Brian Rauschenbach discuss the latest insights and trends shaping SEO in 2024. Discussion Highlights: Understanding the Impact of AI: The role of AI in SEO and its potential implications for marketers. How AI-driven technologies like Google's BERT and BARD engines are changing the way information is generated and u…

1
Decoding Attribution: Strategies for Success 47:05

7M ago47:05

47:05

In this episode, Ashley Royalty, GM of Add3SHOP, chats with Ryan McClurkin from JTV to dive into the intricacies of marketing measurement, discussing its tiers, challenges, and the importance of first-party data in driving success. Overview of Marketing Measurement Tiers: Ryan explains the four tiers of marketing measurement: Tier 1 (Basic Analytic…

1
Modernizing Paid Search 29:52

8M ago29:52

29:52

Join Victoria Yeung and Kate Watson, digital marketing experts at Add3, as they unpack paid search advertising in this episode of That Doesn't Work Anymore. From old-school techniques to cutting-edge AI features, they provide actionable insights to level up your paid search game. Out with the Old: Learn more about outdated tactics like Single Keywo…

1
Social Media Strategy 2024: The Ins & Outs 22:27

8M ago22:27

22:27

Join Daniel and Kayla as they dive deep into 2024's ins and outs of social media marketing. Trend Talk - TikTok as a Search Engine: The buzz around TikTok as a search engine and its growing popularity. The trust factor in TikTok's search, and the importance of adapting strategies to user behavior. TikTok's recent addition of ads in search results a…

1
S4 E12 | Integrated Digital Marketing Strategies 22:21

8M ago22:21

22:21

Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas is joined by marketing expert Pragya Sharoff, Head of Business at Publicis to discuss. ©StackAdapt Inc. 2024Από τον StackAdapt

1
Navigating the Retail Media Revolution 23:01

9M ago23:01

23:01

Join today's hosts Ashley Royalty and Taylor Chatterton in exploring the dynamic realm of retail media. On-Site Strategies: Dive into sponsored products, display, and video placements on major retail platforms. Learn how a growth mindset and optimized bidding propelled Good Culture on Instacart's fastest-growing brands list. Targeting Off-Site: Unc…

1
S4 E11 | Strategies for Travel Marketing 33:37

9M ago33:37

33:37

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss. ©StackAdapt Inc. 2024…

1
Adapting Creatively in Programmatic 37:14

9M ago37:14

37:14

Discover the future of programmatic advertising in this episode! Dive into cookieless targeting, contextual strategies, and the impact of first-party data. Join hosts Chris Barr and Adam Ansoff for actionable insights that will elevate your marketing game.Από τον Add3

1
S4 E10 | Political Advertising: Trends & Strategies 41:33

9M ago41:33

41:33

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss. ©StackAdapt Inc. 2024Από τον StackAdapt

1
S4 E9 | Must-Know Digital Advertising Trends for 2024 37:28

10M ago37:28

37:28

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss…

1
That Doesn’t Work Anymore 0:56

11M ago0:56

0:56

Introducing a new podcast by Add3, That Doesn't Work Anymore. Where the rules are ever-changing, and yesterday's strategies just won't cut it. Each episode, we'll tap into the brains of our in-house marketing experts, peeling back the layers of the latest trends, tactics, and strategies in 2024. But it's not just about what works – we're here to un…

1
S4 E8 | Quick Strategies for Holiday Advertising Success 28:59

11M ago28:59

28:59

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet. ©StackAdapt Inc. 2023…

1
S4 E7 I B2B SaaS Marketing: How to Navigate Unique Challenges 40:30

12M ago40:30

40:30

For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extens…

1
S4 E6 | Cart to Conversion: How to Harness E-commerce Trends 24:10

1y ago24:10

24:10

Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape. ©StackAdapt Inc.2023…

1
S4 E5 | Global Trends in Advertising Spend 23:05

1y ago23:05

23:05

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights. ©S…

1
S4 E4 | Audience Segmentation Strategies With HubSpot 23:15

1y ago23:15

23:15

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.Από τον StackAdapt

1
S4 E3 | AI and The Power of Programmatic 30:24

1y ago30:24

30:24

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt. ©StackAdapt Inc.2023…

1
S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing 35:06

1y ago35:06

35:06

Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing. ©St…

1
S4 E1 I Marketing Funnels Demystified: Strategies for Success 24:33

1y ago24:33

24:33

Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success 36:10

1+ y ago36:10

36:10

Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input…

1
S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services 36:34

1+ y ago36:34

36:34

Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, both from Prosek Partners and Sam Jen…

1
S3 Bonus Episode 4 I Top Strategies for Healthcare Marketing 29:59

1+ y ago29:59

29:59

Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships. ©StackAdapt Inc.2023…

1
S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing 24:24

1+ y ago24:24

24:24

In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 Bonus Episode 2 I The Power of Personalized Targeting 18:52

1+ y ago18:52

18:52

Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 Bonus Episode 1 | Programmatic and the PR Landscape 23:59

1+ y ago23:59

23:59

Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends 30:37

1+ y ago30:37

30:37

In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained 23:20

1+ y ago23:20

23:20

Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 E10 | Hit the Right Note With Audio Advertising 26:53

2y ago26:53

26:53

Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 E9 | Forecasting a Successful Weather Targeting Campaign 20:05

2y ago20:05

20:05

Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather. ©StackAdapt Inc.2023Από τον StackAdapt

1
S3 E8 | How to Add Programmatic to Your Marketing Mix 24:26

2y ago24:26

24:26

Matt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads. ©StackAdapt Inc.2022Από τον StackAdapt

1
S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic 22:07

2y ago22:07

22:07

Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt. ©StackAdapt Inc.2022Από τον StackAdapt

1
S3 E6 | How to Drive Performance With B2B Marketing 29:50

2y ago29:50

29:50

Matt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn how to define a full-funnel strategy, B2B marketing best practices, and programmatic strategies for B2B campaigns. ©StackAdapt Inc. 2022Από τον StackAdapt

1
S3 E5 | Leveraging Programmatic Creatives That Convert 18:19

2y ago18:19

18:19

Matt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions. ©StackAdapt Inc.2022Από τον StackAdapt

1
S3 E4 | Global Trends in Advertising Spend 27:13

2y ago27:13

27:13

Join Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends. ©StackAdapt Inc.2022Από τον StackAdapt

1
S3 E3 | Reach Voters With Digital Political Advertising 34:18

2y ago34:18

34:18

Matt Evered explores how programmatic advertising can drive political campaign performance with guests Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign su…

1
S3 E2 | Score Big With In-Game Advertising 19:46

2y ago19:46

19:46

There’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more. ©StackAdapt Inc.2022Από τον StackAdapt

1
S3 E1 | Winning E-commerce With Programmatic Campaigns 21:34

2y ago21:34

21:34

Matt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry. ©Stac…

1
S2 Bonus Episode 04 | How to Avoid Ad Fatigue 14:31

2y ago14:31

14:31

In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads. ©StackAdapt Inc.2022Από τον StackAdapt

1
S2 Bonus Episode 03 | Trends in Programmatic Advertising 12:26

2+ y ago12:26

12:26

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now. ©StackAdapt Inc.2022Από τον StackAdapt

1
S2 Bonus Episode 02 | Using Marketing Data to Impact Your Campaigns 18:41

2+ y ago18:41

18:41

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt. ©StackAdapt Inc.2022Από τον StackAdapt

1
S2 Bonus Episode 01 | How to Escape the Walled Gardens 15:52

2+ y ago15:52

15:52

How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns. ©StackAdapt Inc.2022…

1
S2 E12 | The Power of Programmatic for Political Ads 38:08

2+ y ago38:08

38:08

Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss. ©StackAdapt Inc.2022Από τον StackAdapt

1
S2 E11 | Certified Strategies for Higher Education Marketing 53:55

2+ y ago53:55

53:55

Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss. ©StackAdapt Inc.2022Από τον StackAdapt

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