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Modernizing Paid Search
Manage episode 406445241 series 3532458
Το περιεχόμενο παρέχεται από το Add3. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Add3 ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join Victoria Yeung and Kate Watson, digital marketing experts at Add3, as they unpack paid search advertising in this episode of That Doesn't Work Anymore. From old-school techniques to cutting-edge AI features, they provide actionable insights to level up your paid search game.
Out with the Old:
- Learn more about outdated tactics like Single Keyword Ad Groups and match type segmentation, and why they no longer cut it in today's fast-paced digital landscape.
Embracing the New:
- The duo dives into modern strategies like Value-Based Bidding and the effective use of broad match keywords, sharing tips for incremental testing and optimization.
Enter the AI Era:
- Discover the power of Performance Max campaigns and AI-driven creative optimization features like Responsive Search Ads and Dynamic Search Ads, and how they can revolutionize your campaigns.
In this dynamic episode, Victoria and Kate equip you with the tools and strategies needed to thrive in the dynamic world of paid search advertising. Tune in to stay ahead of the curve and elevate your digital marketing efforts!
Stay tuned for more expert insights and strategies in the next episode of That Doesn't Work Anymore!
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