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The Master Marketer Show

Proofpoint Marketing

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Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS. Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth. Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed ...
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is David Chiverton, David is a drummer and educator based in Miami, Florida, David has recorded and performed with countless jazz, soul and gospel artists, notably Sheila E, Marcus Miller, Maxwell, Jill Scott and many more! Go follow David on instagram: @dchiv Go…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Lina Anderberg, Lina is the drummer for Swedish Popstar Zara Larsson, Lina has overcome some incredible adversity in her life through sheer determination and hard work and has cemented herself in the industry as a force to be reckoned with, Her story is an inc…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Felix Lehrmann, Felix is a german power house drummer based in the booming city of Berlin, Germany, Felix has worked for countless big names in german (and international) music , you name them and he's probably worked for them! Go follow Felix on Social Media:…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Christin Neddens, Christin is a drummer extraordinaire , educator and composer based in the beautiful city of Hamburg in Germany, Go follow Christin on Social Media: @christin.neddens If you liked this episode please subscribe and like, Go follow the podcast o…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Aaron Stechauner, Aaron is a drummer and songwriter based in costa mesa, California Go follow Aaron on social media: @stechauner Also check out Aaron's YouTube channel: https://www.youtube.com/@AaronStechauner If you liked this episode please subscribe and lik…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Jake Woodward Jake is a drummer and drum teacher based in the UK, he currently plays for Nova Twins, playing sold out tours and festivals all over the world, Go follow Jake on social media: @jakewdrums If you liked this episode please subscribe and like, Go fo…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Andrew Scott Andrew is a drum teacher, session and live drummer hailing from Edinburgh, Scotland, Andrew has played drums for king king, i built the sky for the one and only guitar hero Paul Gilbert amongst others! Go follow Andrew on social media: @andrewscot…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Imad Coulibaly, Imad is an incredible live and session drummer hailing from Boston, Massachusetts, He is gaining more and more recognition in the industry and on social media and this has led to Imad getting endorsements from Philly drum co and Meinl cymbals, …
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Rich Redmond, Rich is a jack of all trades; drummer, actor, public speaker, author, educator, podcast host, truly it seems like theres nothing rich does not excel at Rich is the drummer for country star Jason Aldean and one of the most in demand session player…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Lily Joyce also known as @ljdrummer on social media, Lily is an incredible drummer originally from Nashville and now based in LA, She has been building a following on social media with her super slick playing and technical versatility behind the kit, Go follow…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Martina Barakoska, Martina is a drummer/drum teacher and Producer based in North Macedonia, Known as @iamthe_m on social media, Martina has been making waves with her incredibly tasteful playing, Go follow her on social media: @iamthe_m If you liked this episo…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Niklas Gantenberg, Drummer of the Berlin-based indie/alternative band Prismala, Niklas is a very dear old friend of mine so I'm super stoked he took the time to chat! Go follow Niklas on Instagram: @nikigmountain If you liked this episode please subscribe and …
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Brody Taylor Smith, Brody is the drummer for Invent Animate, Satyr and Exist, Brody is one of the best young metal drummers out there right now and has generated a buzz around himself through his incredible technical ability behind the drums, Go follow Brody o…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Louis Giannamore, Louis is a jack of many trades, he's a drummer, percussionist, keyboard player, producer and film scorer, Louis plays for/has played for Loathe, Gang of Youths, Fair hazel and Arlo Parks amongst others, Go follow Louis on social media: @louis…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Dylan Dekker, Dylan is a drummer based out of New york city who has been making serious waves on social media with his undeniable chops behind the kit! Go check out Dylan on Instagram: @Dekkerondrums If you enjoy this episode please like, subscribe and share, …
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is David "The Cardinal" Cardona, David's made waves on social media these past few years with his incredible chops, an absolute powerhouse drummer who is infectious to watch! Go check out his instagram: @cardinalcardona Go follow the podcast on Instagram too: @ai…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! Brian is a drummer, drum tech and studio engineer based out of nashville tennessee and is the co-owner of flamrest studios, a studio space designed specifically for tracking drums and where drummers can create incredible looking and sounding content for their social media chann…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Brett Clur Brett is a drummer, drum teacher and blog writer based in South Africa, He has a youtube channel with 86 thousand subscribers where he has all different kinds of video lessons, videos on how to emulate famous drummers’ styles, advice for up and comi…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! Cameron is based in UK and has been making waves on social media with his incredible ability to play super tasteful grooves, chops and polyrhythms over every odd time signature you can imagine, truly mind boggling stuff! Go check out his instagram at: @pupstar0 If you enjoyed t…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Adam Janzi, Adam is an absolute powerhouse drummer and plays for VOLA and Dotter, Our conversation was incredibly insightful, as Adam's approach to the drums is quite unique! Go follow Adam on Instagram: @adamjanzi and check out his amazing YouTube channel: @a…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Brandon Scott, Brandon is a killer drummer, video editing buff and YouTuber based in Philadelphia, Go follow Brandon on Instagram: @brandonscottdrums and check out his amazing YouTube channel: @brandonscottdrums If you enjoy this episode please like, subscribe…
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My guest today is Jack Francis, a killer session drummer, teacher and drum tech based out of London, He is a seasoned pro when it comes to touring and studio work, Go follow Jack on Instagram: @thejack.francis If you enjoy this episode please like, subscribe and share, it'd be …
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Hey Everyone! Welcome to another episode of the Ain't It Funky Podcast! My Guest today is Carson Gant aka @OneUpDrumVids an incredible drummer and Producer based in Calgary, Canada. Carson is also the co-founder of www.oneuploops.com , a killer site for producers that I personally used to make the podcast jingle, go check that out too! If you enjoy…
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Hey Everyone! Welcome to the first episode of the Ain't It Funky Podcast! My guest today is Anthony Johns, Anthony is an IT specialist based out of the UK with a big passion for playing and collecting drums, If you enjoy this episode please like, subscribe and share, it'd be very much appreciated! The Video version is available on YouTube as well, …
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In-person events are making a comeback! Join us as we explore how Adam Beck and his team at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality. Learn key insights on event strategy, including: - How to determine there is demand and find the right audience for your event idea - Tips …
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In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerfu…
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Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core stra…
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In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain acti…
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In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with revenue and finance teams, adopting a business-minded appr…
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In this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product marketing as companies grow. Gain valuable insights …
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Let’s face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is absolutely no wasted time or efforts. For workers, this means being able to prove that your work is making an active difference for your company. While that does…
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“Culture” is starting to feel like more of a generality, don’t you think? Companies fall back on pleasantries when describing day-to-day operations, and the one word that always comes up is “culture.” But what is good culture, and why is it so difficult to define? After all, team members need (and deserve) more than a pat on the back and a pizza pa…
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“Tell me a little more about your business.” It’s a simple request that generates simple answers — 70-90 percent of sales generated come from workers, focused relationships, and referrals. The conversation gets a little trickier with the follow-up questions, particularly this one: “What’s stopping you from accelerating revenue growth?” This week, w…
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It’s a little bit of everything, all of the time. Content is EVERYWHERE, and for many, it is EVERYTHING. Trends come and go, and millions upon millions of viewers are seeking the next “viral” video. The next “best” thing. If anything’s changed in marketing (or, rather, content creation), it’s that there are more content creators than ever, making f…
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The value of creativity only gets stronger as the industry adapts to consumer needs. However, do advances in technology necessarily require more and more complexity? In many cases, it doesn’t! Even commercials on TV and streaming services are utilizing more and more vertical-style videos from the consumer’s POV. As marketers adapt to trends, so mus…
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How easy is it for a marketing company to effectively produce a video? The answer is a lot simpler than you think — of course, the effectiveness comes down to proper orchestration and thoughtful planning, but even companies equipped with nothing but a smartphone have the opportunity to put out something great. In this episode of the Master Marketer…
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It’s a hot take to say B2B is boring, but when compared to the glitzy nature of B2C, we can see the concern. Unlike the commercials intended for consumers (the ones with the A-List celebrities that are on 100 times a day), B2B marketing is not exactly glamorous by comparison. Fret not, for our latest guest can confirm that B2B does NOT have to be b…
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How much weight are you putting behind your branding? Is it the core of your marketing, or are you hoping that your product speaks for itself? Branding is a time-consuming process, and many companies don’t have the budgets or teams to successfully manage branding efforts. However, that doesn’t change the fact that branding is an investment into you…
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What’s your philosophy? Is it kindness, excellence, tenacity, or a mixture of multiple ideologies? Whatever your philosophy, how does it apply to your business, and better yet, your position as a leader? Philosophies curate your environment, in that how you choose to lead may greatly help or hinder your efforts in your business operations. In this …
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We’re excited to welcome Ashley Estilette to the Master Marketer Show! As the Chief Marketing Officer at Mitratech since 2021, Ashley has overseen some of the most transformational workplace moments of our lifetime. With the effects of the pandemic still looming over many businesses, and many companies continue to navigate the “in-office v. remote”…
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Ah yes — the influencer. From the dawn of social media, influencers have long held the ability to connect brands to viewers and convert viewers to buyers. And so often, it looks effortless. However, what’s happening is a well-constructed narrative that, when done effectively, can authentically shift consumer perspective. How are influencer relation…
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How does one become a prolific content creator in the e-space? On top of that, what is the purpose and the impact of an Elevated Resource Planning (ERP) firm? This week, we’re changing pace as we speak to an expert outside of the marketing realm — but one whose efforts are crucial to the success of marketers in the digital space. Sam Gupta, the Pri…
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Brand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early stages when a vision exists, but the solution is not so clear? In this week’s episode, we welcome Melissa Moody, Co-Founder & CMO of Gated, to outline Melissa’s unique journey of category creation while con…
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We’ve all seen the movies and TV shows about startups and the intense commitment workers are expected to have in order for the business to thrive. However, what does it mean to work for a “visionary,” and how much of a voice should you have in the process of building a startup? In this week’s episode, we welcome Carter Severns, Vice President of Ma…
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This week, we’re changing things up a bit! In this “POV” episode, we join marketers James Ricks and Joseph Lewin to revisit "Ep. 21 Ryan Gibson - Customer Research Drives Revenue Growth''. We’ll explore even deeper insights in the realm of customer research. EP. HIGHLIGHTS: APPLY KEY LEARNINGS It’s important to NEVER conflate assumptions about cust…
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Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when …
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Let’s talk $$$. When you have hundreds of millions of dollars to spend (so, lots of $$$), even on work as multi-faceted and demanding as marketing, it’s easy to get comfortable throwing large chunks of change at various ideas and seeing what “works”. But as this week’s guest, the multi-talented Adam Shaw, will tell you, it’s easy to slip into a laz…
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What’s one of the buzziest buzzwords in marketing right now? C’mon… you got this… yeah. “Storytelling”. 🙄 The term has become ubiquitous in the B2B space but what does it really mean? This week, Content Marketing Manager Winona Rajamohan explains why “storytelling” itself is not a strong enough strategy for your content. Too many brands put themsel…
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Negotiation seems to be a lost art these days. CEO of Negotiations Ninja Mark Raffan uses an array of negotiation tactics in his approach to marketing, and to say he’s been successful at it is… an understatement. In this episode, Mark, a prolific content creator and strategist, introduces us to the negotiation processes and concepts that not just l…
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In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” - what it really means, why it’s crucial, and how it’s made him a top content creator on LinkedIn. For Nick, it’s all about centering what you create in the human element. Get personal. An audience invested in YOU as a…
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