Τα καλύτερα Launching Brands In China podcast (2024)

1
The Post-Olympics Show: Opportunities for Chinese Brands 30:35

6d ago30:35

30:35

What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing t…

1
The China Outbound Education Industry & the Impact of AI: Jimmy Lim 43:01

23d ago43:01

43:01

In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of AIG Education Group, about the Chinese overseas education phenomenon and why it shows no signs of slowing down. AI will come into play in the…

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China Livestream Commerce 2.0: This Next Evolution Will Go Global 35:51

1M ago35:51

35:51

What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happenin…

1
From Art to Web Design & Development: Matt Levenhagen’s Journey to Building Unified Web Design 45:48

2M ago45:48

45:48

In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in…

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Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood 52:15

2M ago52:15

52:15

Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challen…

1
Unlocking SEO Success: Measuring ROI and Embracing AI - with Josh Piepmeier of Meriwether 44:42

2M ago44:42

44:42

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key que…

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Mastering Product Sourcing from China - with JK Beaton of China Product Pros 33:58

3M ago33:58

33:58

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating…

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Navigating Chinese Beauty Slang for Growing Niche Brands: Red Ant's Elisa Harca & Ching Xie 53:28

3M ago53:28

53:28

Episode 60! Yeah! To talk to beauty consumers on social media, beauty brands have to be adept at Chinese social media beauty slang. What's the difference between the #Boiled Water Look (白开水妆容) and #Rich Daughter Makeup (富家千金妆) )? Elisa Harca, Co-Founder and Asia CEO of Red Ant, and Ching Xie, Client Partner at Red Ant Asia, join us in unpacking the…

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Enhancing Customer Loyalty through Personalization - with Tina Nelson of Optimizely 54:04

3M ago54:04

54:04

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loy…

1
Idea to Launch & Beyond: Introducing "The Map" of Shenzhen: Henk Werner 56:36

3M ago56:36

56:36

How do you bring a product idea to life in the area of the world that produces over 80% of the world's electronic consumer products? Meet Troublemakers' founder, Henk Werner. He's lived in Shenzhen for almost 12 years and guides many worldwide who might have a cool product idea but don't know how to make it a reality. Henk serves as their guide to …

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Revolutionizing Ecommerce Logistics - with Izzy Rosenzweig, CEO of Portless 32:44

3M ago32:44

32:44

In this episode of the Ecommerce Optimizer Show, host Scott Reid interviews Izzy Rosenzweig, the founder and CEO of Portless. Portless is a groundbreaking company that streamlines the fulfillment of Ecommerce orders directly from China to customers' front doors. By bypassing traditional shipping routes, Portless significantly improves cash flow, re…

1
The 2024 Beijing Autoshow: an Auto Industry Wake-up Call, with Bill Russo 56:03

4M ago56:03

56:03

According to this week's guest, automobile industry expert Bill Russo, this year's Autoshow China, held in Beijing, was a wake-up call to the global automobile industry. China has clearly leapfrogged the global auto industry, making products that aren't just transportation vehicles but literally smartphones on wheels. According to Russo, the global…

1
S7EP17: (SRB) How I Almost Lost $3,000/Hour In My Amazon Business 23:01

4M ago23:01

23:01

1
S7Ep16: (SRB) Legal Expertise For Your Amazon Business | feat. Paul Rafelson 35:15

4M ago35:15

35:15

1
The Temu + Shein Chinese E-commerce Invasion 45:40

4M ago45:40

45:40

Welcome to the latest invasion; it's not TikTok but Shein & Temu! It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture …

1
S7 Ep 15 Special Rebroadcast: Amazon Power Couple Building Success Together | feat. Paul & Jill Miller 54:26

4M ago54:26

54:26

1
Transforming Dropshipping with Automation and Innovation - with Lior Pozin of AutoDS 37:55

4M ago37:55

37:55

In this episode of the Ecommerce Optimizers Show, Scott Reid welcomes Lior Pozin, co-founder of AutoDS, an all-in-one Ecommerce dropshipping platform. Pozin recounts his entrepreneurial journey, beginning as a 14-year-old buying cell phones online, eventually leading him to discover the dropshipping model. He describes how his desire to automate hi…

1
Maximizing Ecommerce Efficiency: Leveraging the Theory of Constraints in Online Retail 48:18

4M ago48:18

48:18

In this informative episode of the Ecommerce Optimizer Show, host Scott Reid is joined by brothers David and Amitai Sasson, the brains behind OverstockArt.com and the innovative SaaS product Communicator Base. The discussion delves into their entrepreneurial journey, highlighting how they leveraged the Theory of Constraints to transform their busin…

1
Amazon Listing Excellence: Optimizing Amazon Listings for Success - with Fatoş Fatin 35:44

4M ago35:44

35:44

In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women's lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an i…

1
Mastering Digital Change: The Power of Analytics and Optimization - with Andy McKenna 1:04:52

5M ago1:04:52

1:04:52

In this episode of the Ecommerce Optimizers Show, host Scott Reid welcomes Andy McKenna, a seasoned digital marketing professional and CRO expert, to discuss the transformative power of analytics and user-focused design in Ecommerce. Originally from Tunbridge Wells, UK, Andy shares his journey from a banking career to becoming a leader in digital m…

1
China's 10 Considerations for Marketers in 2024: Chris Baker & Minnie Wang 54:26

5M ago54:26

54:26

How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on 5 of the 10 considerations in Totem Media's 2024 report. The report (with links below) is a must-read for anyone looking to …

1
S7Ep14 Special Rebroadcast: $1 Million Dollar Brand in 2023? Do This With Your Amazon Business 26:49

5M ago26:49

26:49

1
Improving Results with Conversion-Driven Imagery 36:40

5M ago36:40

36:40

In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods…

1
S7 Ep13 Low Inventory FBA Fees: What FBA Sellers Need To Be Looking At In 2024 36:31

5M ago36:31

36:31

1
Made Better by China: Authors, Bessie Lee & Peter Bomer 52:20

5M ago52:20

52:20

Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's leading business minds. The interviews were taken from Bessie's popular podcast, Bei Wang Lu(贝望录). Bei Wang Lu showcases the thoughts and actions of l…

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S7Ep12: Special Rebroadcast: Amazon Accelerate Event . What 9-Figure Sellers Are Doing 20:55

5M ago20:55

20:55

1
Unlocking Ecommerce Growth: Strategies for Success - with AJ Saunders 42:01

6M ago42:01

42:01

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence …

1
S7Ep11: Special Rebroadcast: $5,000,000 Quarter & How We Did It 15:18

6M ago15:18

15:18

1
Livestream Recap Episode: 2024 China at the Crossroads: What Stood Out to Us 33:41

6M ago33:41

33:41

Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight a couple of the major trends that stood out for us. You can watch the livestream event by clicking below OR download the entire report yourself. Check out the link below. 1. What surprised you? How will advertisers react based on…

1
From Madison Avenue to Ecommerce Mastery: The Evolution of Wholesale Nuts and Dried Fruit 57:52

6M ago57:52

57:52

In this episode, we meet Matthew "Baron" Baron, the visionary behind Wholesale Nuts and Dried Fruit, in a compelling episode that traces his journey from the bustling world of Madison Avenue advertising to the forefront of Ecommerce innovation. Discover how Matthew's passion for food and marketing expertise led him to create a thriving online platf…

1
S7Ep10: Amazon's New 2024 Fees: Inbound Placement & Low Inventory 25:50

6M ago25:50

25:50

1
Ad Fraud: How Bad is it? With FouAnalytics Founder, Dr. Augustine Fou 49:13

6M ago49:13

49:13

China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital market…

1
Leveraging Email for Superior Customer Engagement and Revenue Growth - with Ben Billups 50:59

6M ago50:59

50:59

In this episode, we had the privilege of speaking with Ben Billups from Noble Digital, a seasoned expert in digital marketing with a profound understanding of direct-to-consumer and B2B e-commerce strategies. Broadcasting from Austin, Texas, Ben shares his unique insights into the transformative power of targeted email and SMS marketing strategies …

1
S7Ep9: Special Rebroadcast: Using Agencies In Your Business (And When To Start) 17:32

6M ago17:32

17:32

1
Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts 36:22

7M ago36:22

36:22

In this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant l…

1
The Best of the Best 2024 China Marketing Trends Show 31:01

7M ago31:01

31:01

What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call…

1
S7Ep8: Special Rebroadcast: Amazon Advertising Strategy Update 18:41

7M ago18:41

18:41

1
S7Ep7: Special Rebroadcast: 13 Tips For Your Brand To Sell Millions on Amazon 27:37

7M ago27:37

27:37

1
Future Proofing the China Agency: Mindshare China's CEO: Ben Condit 51:41

7M ago51:41

51:41

Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, some of which require over 11 stops to book a single piece of media. Ben gives us an insider perspective of why Mindshare China is constantly recognized a…

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