Τα καλύτερα Jodi Lynch Findley podcast (2024)

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The Key to Your Horse Business Success? Be the CEO With Kelly Giordano 40:11

4d ago40:11

40:11

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…

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Should You Start a Business Outside Your Expertise? With Joni Gerard 45:59

12d ago45:59

45:59

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…

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Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans 47:46

19d ago47:46

47:46

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…

1
Get Outside of Your Bubble & Build Connections on Social Media 24:38

26d ago24:38

24:38

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…

1
4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley 44:11

1M ago44:11

44:11

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…

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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond 1:14:46

1M ago1:14:46

1:14:46

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…

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From College Gig to 6 Million Followers: Nick Luciano's Journey in Western Sports 1:00:12

1M ago1:00:12

1:00:12

Ever wondered how a college side gig could morph into a full-time career as a leading social media influencer in the equestrian world? Western sports and lifestyle mega-influencer, Nick Luciano, joins Pegasus App co-founder Sam Baynes on The Pegasus Podcast. Check out the show highlights: - The story behind Nick's video that became the 4th-highest …

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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds 43:44

2M ago43:44

43:44

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …

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What Brands Need to Know About Influencer Marketing with Megan Sullivan 36:49

2M ago36:49

36:49

Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…

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What Influencers Need to Know About Influencer Marketing with Megan Sullivan 54:02

2M ago54:02

54:02

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…

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The Best Investment You Can Make In Your Horse Business 27:28

3M ago27:28

27:28

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…

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Show-Stopping Biosecurity with Dr. Holly Helbig 35:45

3M ago35:45

35:45

Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Holly Helbig about her remarkable journey from the world of events to equine healthcare. Gain a unique perspective on what it takes to thrive in the demanding field of equine veterinary medicine and biosecurity. Dr. Helbig also provides practical advice for handling outbreak…

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Is Consistent Really Better Than Perfect? (I Had My Doubts) 24:10

3M ago24:10

24:10

Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …

1
From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson 1:11:57

4M ago1:11:57

1:11:57

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…

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From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape 56:29

4M ago56:29

56:29

This episode is brought to you by Kerrits Equestrian. Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. 🥕 In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss: The founding story of Kerrits H…

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6 Marketing Lessons from My First Equine Affaire 25:00

4M ago25:00

25:00

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …

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Bull Riding and Rodeo Economics with Ted Stovin of Everything Cowboy 50:44

5M ago50:44

50:44

Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of …

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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business? 28:29

5M ago28:29

28:29

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …

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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First) 24:59

5M ago24:59

24:59

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…

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Finding Purpose and Success in the Equine Space with Jodi Lynch Findley 1:07:21

5M ago1:07:21

1:07:21

On today’s edition of The Pegasus Podcast, we are interviewing Jodi Lynch Findley, host of The Thriving Equine Professional Podcast. After working at Zoetis for a decade, she founded her own brand called JodiSpeaksLife. Through her brand, she gets invited to speak to college students all across the United States. Jodi spotlights the value of real-w…

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How to Be an All-Star Show Jumper and Equestrian Entrepreneur at Once with Gabriela Reutter 1:12:19

6M ago1:12:19

1:12:19

This episode is brought to you by Oughton. On today’s edition of The Pegasus Podcast, we are interviewing the one and only Gabriela Reutter. Gabriela is the #1 ranked female Chilean show jumper and is currently based in Wellington. Jumping isn’t the only thing that Gaby is good at, she also has one of the largest social media followings collectivel…

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From Student to Cutting Horse Legend: Craig Morris on Breaking into Equestrian TV and the Future of Equine Media 59:32

6M ago59:32

59:32

This episode is brought to you by Zoetis. When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris. In this episode, we discuss: Craig's journey from being a student to a cutting horse aficionado Transitioning into the world of television and building Ride TV…

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Hoofbeats and Hashtags: A Ride to Online Influence with Jim Greendyk 1:06:44

7M ago1:06:44

1:06:44

This episode is brought to you by Zoetis. Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers. Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at …

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5 Marketing Takeaways from My First Jumping Clinic 18:13

7M ago18:13

18:13

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…

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Navigating the Transformation of China's Equestrian Market with Zoe Quin 34:17

7M ago34:17

34:17

Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community. In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector. From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, o…

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Capturing Global Equestrian with Photographer Morgan Froment 49:23

8M ago49:23

49:23

Morgan Froment is a France-based photographer who's traveled to the corners of the world to capture equestrian events. From the nostalgic recounts of the Cannes show jumping scene to his own international endeavors, our journey with Morgan is a vivid exploration of heritage, passion, and the unbridled spirit of the equestrian community. Our explora…

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3 Reasons You Avoid Setting Goals for Your Horse Business 21:15

8M ago21:15

21:15

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that…

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Our First-Ever Compilation Podcast 50:34

8M ago50:34

50:34

To kick off 2024 in the best way imaginable, we are releasing our first-ever compilation episode of The Pegasus Podcast. Rather than giving you a new interview, we took some of the best moments from episodes of the podcast in 2023 and mixed them in one batch. If you’d like to skip to your favorite parts, use the timeline below to see how this episo…

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3 Year-end Questions to Propel You Into the New Year 20:02

9M ago20:02

20:02

Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will…

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The Pegasus Founders Get Interviewed by Kaelanne Quinonez of FWP 47:52

9M ago47:52

47:52

This episode is brought to you by Zoetis. Kaelanne Quinonez is the Texas state media ambassador for the Foundation of for Western Professionals. We were approached by Kaelanne to do an interview for FWP about our story founding Pegasus, a journey we've embarked on since the outset of the pandemic. With Jen's leap from horseback to tech engineering …

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You Don't Need Thousands of Followers to Book Clients & Customers Online 29:29

9M ago29:29

29:29

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … 🔹 Why you don't need thousands of followers to book clients & custome…

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Why Grooms Need Someone Advocating for Them with Lucy Katan 1:11:04

9M ago1:11:04

1:11:04

Lucy Katan is the founder of three major equestrian organizations: the British Grooms Association (BGA), the Equestrian Employers Association (EEA), and most recently the International Grooms Association (IGA, along with her cofounder Courtney Carson, who we also interviewed on our podcast). Drawing from Lucy's wealth of experience and unwavering c…

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Answers to Your Top 3 Marketing Questions 33:08

10M ago33:08

33:08

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathe…

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What Is It Like to Do PR for Horse Shows? 47:00

10M ago47:00

47:00

This episode is brought to you by Zoetis. Tori Bilas handles press and communications for Desert International Horse Park and has her own boutique PR firm. On the show, Tori casts light on the freelance side of this specialized industry, discussing the growing demand for content creation, social media management, and video production, while also hi…

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ShowAssist: Transforming the Equestrian Gig Economy 42:47

10M ago42:47

42:47

This week, we're chatting with Malachi Hinton and Deidre McAuley-Hayes, the mother-daughter powerhouse behind ShowAssist. ShowAssist is a revolutionary platform that's transforming the equestrian industry by connecting barn owners with grooms, braiders, and body clippers. In this episode, we discuss: The perspectives barns and grooms have on each o…

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How to Beat Imposter Syndrome So You Can Build Your Horse Business Online 24:07

10M ago24:07

24:07

Do any of these statements sound familiar? I don’t know what I’m doing here. I’m not qualified for this. Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? The common thread here: imposter syndrome. AKA self-doubt. And it impacts your horse business on every lev…

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Revolutionizing Equine Health: A Deep Dive into Nutrition and the Equestrian Industry 1:26:51

10M ago1:26:51

1:26:51

Ever wondered just how crucial nutrition is to a horse's health? That’s the question our latest podcast guests want you to ask more often. Mary Hartman and Olivia Sobczak are on a mission to make horses around America healthier, and it starts with what they’re eating. Mary is the founder of StableFeed and Olivia is her first employee. They’ve trave…

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3 Signs You Need to Ditch the DIY Marketing & Get A Coach 27:13

11M ago27:13

27:13

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online educatio…

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A New Breed of Design: Andrea Knowles on Tech and Equestrian Spaces 1:02:06

11M ago1:02:06

1:02:06

This episode is brought to you by Zoetis. As the founder of Equine Residences, Andrea Knowles is redefining the equestrian landscape with her innovative facility designs. Combining technology, design, and horse-savvy knowledge, she crafts beautiful and beneficial environments for both horses and their humans, ensuring the health and wellness of all…

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Get More Sales on Social Media When You Create Content Like This 25:56

11M ago25:56

25:56

Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn … 🛑 What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspi…

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How to Get a Front-Row Seat to Your Regional Equestrian Industry 43:29

11M ago43:29

43:29

The impact of a Facebook on the equestrian industry is massive. It’s evident by the number of active Facebook groups there are, along with how many members and posts there are in each. Yet what does it take to run one and more importantly - what insights can you gain about the equestrian industry by running a regional equestrian group? Shawna Mills…

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How is the equestrian retail market changing? It's not what you think... 51:09

12M ago51:09

51:09

Have you noticed that the equestrian industry is more “boots on the ground” than most other industries you hear about? Hearing the word “industry” itself might allude to an office building in the downtowns of London or Barcelona. Yet in our industry, most jobs you know of aren’t in offices, they’re in stables or tack shops. Leonie Peacock has a cle…

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Attn Equestrian Entrepreneurs: This Is Where Growth Happens 29:07

12M ago29:07

29:07

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... 🔸 The decision you need to make today to build your equestrian business 🔸 3 practical ways you can do that, starting now 🔸 Specific act…

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The Ins & Outs of Running a Global Equestrian Trade Organization 1:08:44

12M ago1:08:44

1:08:44

As the Executive Director of the British Equestrian Trade Association (BETA), Claire Williams works with global tack providers and sellers to help them go to market and serve all of us riders. BETA is literally the largest trade organization of its kind in the world. Claire has a bird’s-eye view on manufacturing and retailing the tack that you’re c…

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The Secret to Going from Willy-Nilly to Strategic With Your Marketing 36:52

12M ago36:52

36:52

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of…

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How You Can Learn Office Dynamics by Working with Horses 1:01:22

12M ago1:01:22

1:01:22

This episode is brought to you by Zoetis. Julie-Anne Griffith realized that not only can you feel better by being with horses, but you can also learn about real-world situations from them. Whether it's regarding personal relationships or office dynamics, working with horses can teach you a ton. And that’s why she founded Equi-Scotia. Equi-Scotia is…

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2 Common Myths About Building a Profitable Equestrian Business 28:58

1y ago28:58

28:58

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common mar…

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Hacking Sessions: Facebook's Impact on Equestrian 51:44

1y ago51:44

51:44

Facebook is more than a social network. For many equestrians, Facebook is the host of their businesses. If they were to get their account taken down, that means losing all their followers in minutes. Pegasus cofounders Sam Baynes and Jen Tankel and CMO Noah Levy sat down to discuss the dominance of Facebook in the equestrian space. Our conversation…

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Competing and working in the equestrian industry across three continents - which one is best? 1:20:51

1y ago1:20:51

1:20:51

This episode is brought to you by Zoetis. Jade Maillet's traveled the world for the past decade gaining a wealth of experience riding and training with world champions. Along the way, she settled in Mexico City to found Stable 8, one of the city’s premier venues for horse riding training. She also had a life-changing injury that led her to creating…

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One Surprising Way to Attract Customers You Love to Work With 37:03

1y ago37:03

37:03

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed w…

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