How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
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Το περιεχόμενο παρέχεται από το Denise Alvarez. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Denise Alvarez ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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How to Market Your Horse Business with Denise Alvarez
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Manage series 3577525
Το περιεχόμενο παρέχεται από το Denise Alvarez. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Denise Alvarez ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
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Σήμανση όλων ότι έχουν ή δεν έχουν αναπαραχθεί ...
Manage series 3577525
Το περιεχόμενο παρέχεται από το Denise Alvarez. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Denise Alvarez ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
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How to Market Your Horse Business with Denise Alvarez
If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable. In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/171 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
1 Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot 1:11:18
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Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedIf you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the ability to focus on what truly matters. By implementing the right strategies, you can optimize the power of delegation to avoid burnout, increase your revenue, and create a business that lights you up. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/170 🆓 FREE Goal-Setting Guide: The Ultimate Guide to Setting Goals That Keep You Motivated All Year → Stormlily.com/goals 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine product or service. That means that as an equestrian entrepreneur, you need to strengthen your sales-building skills. But, is it possible for sales to feel natural, even if you hate it right now? Yes! In this episode, you’ll learn 3 simple ways you can sell more without feeling salesy. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/169 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building. That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the premier horse show magazine in the hunter/jumper community. In this conversation with Piper, you’ll discover some of the sales-boosting strategies she’s learned over the years from publishing a successful magazine plus buying and selling hunter/jumpers. Plus, learn how sales in the equestrian industry are built on trust, relationships, and long-term connections rather than quick transactions. Isn’t that a relief?! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/168 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
Oftentimes, in the marketing process, horse business owners will jump right to the sale. From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying? That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers. If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work with you. In this episode, you’ll learn: 🔹 Difference between a customer journey & buyer journey 🔹 3 phases of every customer journey 🔹 3 tips for creating an unforgettable customer journey 🔹 3 steps to craft an unforgettable customer journey for your horse business Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/167 🆓 FREE Customer Journey Worksheet → Stormlily.com/journey 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years. In this episode, Ryan is generously sharing practical and strategic tips to help you grow your horse business using YouTube. From the nuts and bolts of choosing titles to the amount of time you should expect to invest. Because he would love to see more horse businesses flourishing on YouTube, Ryan openly shared all the things you need to know. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/166 🆓 FREE Freebie Creation Guide for Equestrian Entrepreneurs → Stormlily.com/freebie 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on. The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results. Get your notepads handy because this episode is filled with practical tips and strategies to help you boost your results from email marketing in your equestrian business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/165 🆓 FREE Email Marketing Guide for Horse Business Owners → Stormlily.com/emailguide 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
1 From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion 1:18:51
1:18:51 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:18:51
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedEvery horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury so he could more quickly get back in the races as a jockey. Frankie’s story is sure to inspire and encourage you, no matter what stage of growth you’re at in your own business. Plus, you’ll discover the 4 keys to building a thriving equine business with passion. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/164 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game. If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps that will help you get a real return from the effort and energy you’re putting in to market your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/163 🆓 FREE Guide to Set Goals That Stick → Stormlily.com/goals 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way. Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together, they’ve trained and produced numerous National Champions and Grand Champions in Professional, Junior, Pony and Amateur hunter & jumper divisions at some of the industry’s most prestigious shows such as Devon, The National Horse Show, The Washington International Horse Show, The Pennsylvania National Horse Show, Capital Challenge, USEF Pony Finals and FEI North American Youth Championships. (Fun Fact: Just as this episode was going to publish, Carleton was recognized as the 2024 Horseperson of the Year by the California Professional Horsemen’s Association. That’s just a peek at the recognition he’s received from the industry.) While these are external accolades, what you’ll see if you look online is a client team that loves and appreciates the Brooks and their dedication to putting the horse first. It’s not just something they say, it’s something they live, and you’ll hear that come through as Traci shares. In this candid conversation, you’ll learn how to build a staff team you can trust, keys to building an equine business with purpose, and the advice Traci would give to fellow equestrian entrepreneurs. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/162 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing. Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own business? That’s what this case study format is going to help you do. Ariat International is a global brand. They’re one of, if not the, largest equestrian sports brand in the world. But they didn’t start out that way. In this case study, you’ll learn how Ariat started as an equestrian riding boot company, the central themes that have been key to their success, and then how you can apply that to your own equestrian business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/161 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Ditch the Overwhelm & Ge the Clarity You've Been Craving with Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook and pen because you’ll want to take notes so you’re ready to have your best-ever (or, first-ever) year-end review for your horse business! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/160 🆓 FREE Guide to Set Goals You’ll Actually Stick to During the Year → Stormlily.com/goals 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry. Plus, she’s always been a horse girl so she’s right at home here. You may not have an international education platform, but you do have an audience of people you’re best fit to help. This conversation will give you strategies and practical takeaways so you can build a successful horse business that allows you to keep doing what you love for the long-term. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/159 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
Are you getting new leads, clients, and customers for your horse business from your time on social media? If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/158 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴Ready to ditch the marketing overwhelm and finally have a clear plan to book new customers and clients online? APPLY for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins…
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How to Market Your Horse Business with Denise Alvarez
Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room? In this week’s episode, you’ll get my best tip for being present in the moment while still showing up on social media for your business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/157 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins…
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