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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
1:11:57
1:11:57
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1:11:57
How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…
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What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that…
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Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will…
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Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … 🔹 Why you don't need thousands of followers to book clients & custome…
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You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathe…
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Do any of these statements sound familiar? I don’t know what I’m doing here. I’m not qualified for this. Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? The common thread here: imposter syndrome. AKA self-doubt. And it impacts your horse business on every lev…
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Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business? Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone? With so much online educatio…
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Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your inbox. In this episode, you’ll learn … 🛑 What you’ve been doing to sell on social that’s not working ✅ What you should be posting to book more clients & customers online BONUS: If you like content inspi…
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Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it. In this episode, you'll learn ... 🔸 The decision you need to make today to build your equestrian business 🔸 3 practical ways you can do that, starting now 🔸 Specific act…
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Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using. Show Notes (also known as “Where to read a quick summary of…
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What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that. If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted. When I finally stopped believing these common mar…
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Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to attract more of those kinds of people to your business? In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people. Packed w…
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Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copying what everyone is doing will only get you so far. Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step …
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Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success. So, when I was at h…
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Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there. While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true f…
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Ever wondered if you really need a website if you're active on social media? Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary. In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after th…
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Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too. Show Notes (also known as “Where to read a quick …
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This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business. It’s a really fun conversation. You’re gonna love it! Show Notes (also know…
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If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections? Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on socia…
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If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator. In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effective…
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Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix. Here’s why you can’t afford to ignore email marketing any longer. Show Notes (also known as “Where to read a quick summary of what we talked a…
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Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit. Show Notes (also known as “Where to read a quick summary of what we talked about here…
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Side Hustle to Full-Time: 3 Essentials for Your Marketing Tack Room So You Can Saddle Up & Go
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This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be! You know equipping equine entrepreneurs is at the heart of all I do, so you can expect plenty of marketing nuggets and practical takeaways as you learn ... how Stormlily Marketing became my main gi…
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If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you. Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Florida, has been there, too. He grew up on a cattle farm in Puerto Rico and came to the U.S. for school with a fire in his heart for equine veterinary care…
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If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn about her unique business model that supports equine rescues. You’ll also discover 3 myths that may be holding you back from designing an impact-driven …
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As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right? Who defines what’s right for you? And, when should you adjust your prices? Pricing is often considered a sales strategy, but price absolutely matters in your marketing…
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When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered. As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’…
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You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes! In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead. Show Notes (also known as “Where to read a quick summary of what w…
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Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started? If that’s you, I have just what you need! While I’m a big fan of setting goals, I’m also a big fan of selecting a word for your year. From both a professional and personal level, choo…
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How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not! When you do an effective year-end review, you’ll know if what you’re doing is actually moving you closer to your long-term goals and the vision you have for your business. So, grab your notebook…
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Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? Or, maybe you have clients right now that tell you they love something in particular about how your work or about working with you and, until now, you’ve taken it for granted? The reality is that, as a business owner, your business will grow …
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Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts that have the potential to elevate your business in the coming year. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlil…
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Episodes 1 through 99 have been power-packed. Am I right? You’ve learned so much about how to market your horse business since this podcast started in October 2020. From social media to websites to email marketing, from learning how to reframe failing in business to success tips from Road to the Horse champion Mike Major and personal performance co…
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Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about marketing from him? Honestly, I’m sure there are more than 6 lessons to be learned—these takeaways aren’t even obvious things he does as a marketer to get people to the concert. But, as I went to my first G…
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Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it through another one, this episode is for you. You’ll discover the 7 essentials that are key for every equine entrepreneur to follow as you launch your product or service—for the first or fiftieth time. Sho…
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Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. 😉) The reality is if you’r…
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What’s the real reason you don’t post very much on social media? I often hear that not posting consistently is the biggest problem for horse business owners. But, I’ve been digging deeper on this one. And, I think comparison is at the root of the problem. Feeling like you should do what everyone else is doing makes you think you’re either never doi…
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Is it really possible for your horse business to sell on social media? Or, is it just a place where people want to hang out without being sold to? Well, it’s probably a place where people are scrolling for fun but they definitely do buy from businesses while there. That means it’s absolutely possible for you to sell on social media. In this episode…
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One of the easiest ways to bring people into your world on social media is through your Instagram or Facebook stories. Because they’re short-lived (just 24 hours) you can post more off-the-cuff or organic content than you might do in a regular post. Plus, your super fans are the ones most likely to watch and engage. So, it makes selling easier beca…
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When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers. And ideally, as you deepen that connection, it’s building trust in you and your brand. And if you’ve heard me say it once you’ve heard me say it 100 times: your followers and potential customers are buying fro…
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Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These three steps are going to help you defeat that feeling of overwhelm and give you a doable plan you can implement—starting today. Show Notes (also known as “Where to read a quick summary of what we talked ab…
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Money-wise as a business owner is more than just how much money you’re making. The reality is even if you make a lot of money in your horse business, if you aren’t intentional about how you’re spending, saving, or investing it, then is it really helping you build a sustainable business? To me, using your money to help you reach the goals and dreams…
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As an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with your right-fit customers? Shelley Paulson has years of experience, first as a sought-after wedding photographer and now as an equine commercial and editorial photographer. Drawing from that experience …
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Are you jumping into podcasting? Or, maybe you are going to start posting on your blog more regularly? Or, you want to start creating more videos? Or, a mix of all the above! No matter which method of content marketing you’re headed into, how do you come up with content ideas that connect you with the right people? These five questions will get you…
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