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Let's Blow This Up

Jason Cercone

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Let's Blow This Up is a podcast featuring explosive, insightful conversations with leaders, brand builders, entrepreneurs, and personalities across the globe who use podcasting as part of their marketing and branding strategies. Hosted by Jason Cercone, Let's Blow This Up brings together the perfect blend of brand podcasting, authenticity, and personality - all brought to you in an approachable, laid-back fashion and designed to help you leverage podcasting for your brand in a powerful, resu ...
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Podcast Theory

Jason Cercone

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Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this podcast's launch in 2020, it's undergone a couple of changes: - Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified Thes ...
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Join the award-winning Makin Wellness clinical team as they share quick therapy insights that can improve your life. We share research-backed tips, tools, and strategies you can start using today. Let’s heal, improve our mental health, and grow together. Follow Makin Wellness for even more free therapy content across your favorite socials @MakinWellness, and start online therapy today at makinwellness.com.
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Nine-Five Podcast

Nick Nalbach

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Nick Nalbach from Nine-Five to Freedom sits down with fellow entrepreneurs and online business owners to uncover what makes them so successful, and how you can implement their strategies to start your own online business and career. Follow along, and join Nick, as he embarks on this journey to ditch the 9-5 lifestyle and achieve financial freedom in the process. Get actionable tips and advice from Nick, and other beginners and professionals in the space, to start blogging better, build your ...
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At Let's Blow This Up (and Bombtrack Media as a whole), we're all about helping you utilize the podcast platform to grow your brand. There's no denying the significant role a well-curated podcast can play in your marketing strategies - allowing you to make meaningful connections with your audience while, at the same time, creating a wealth of conte…
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The physical act of production can be pretty intimidating - especially new podcasters who've never edited a single episode. In many cases, the thought of trying to edit and build a piece of content that grabs people's attention and delivers a strong message with little to no experience is enough to keep people from starting a podcast in the first p…
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Think your podcast isn't ready to earn an award? Think again. The fact is, even if your podcast is brand new to the scene, it still features aspects that could earn you an award for your hard work. And that award could open up a world of opportunities for you, your brand, and your show! On this installment of Let's Blow This Up, I'm sharing the mic…
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"There's always a million reasons not to do something." --- Jan Levenson, The Office That statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way t…
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Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards? If you haven't yet, chances are it's something you'll encounter at some point in your podcasting plight. In Part 5 of my "5 Things Your Podcast Doesn't Need" series, I'm diving deep into one of …
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Utilizing social media for your podcast can be a multi-faceted endeavor. When I say podcasting has a lot of moving parts, how you promote and market your show, as well as how you utilize social media to gain visibility, are major parts of the overall podcasting equation. How you utilize mediums like Facebook, Instagram, TikTok, Twitter (I refuse to…
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The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need. As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease …
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THIS JUST IN: A podcast can serve as a key pillar in all of your marketing and branding efforts! From a single podcast episode, you have at your disposal a bank of content that can be utilized throughout your entire digital footprint - social media, blogs, website, videos, emails, and much more. If you want to adopt podcasting as a key component of…
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Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you! This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from getting to the heart of your content once they click play. If you listened to Parts 1 & 2 in this series, you discov…
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Podcast guesting is a tremendous way to grow your brand presence, network at a very high level, and make genuine connections that can open up a world of opportunity. IF...you do things right. Too often, podcasters welcome professionals to collaborate with them on their podcasts only to get hit with a transactional approach and nonstop sales pitches…
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In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024 and why this is important for podcast creators to consider when laying out their content. I'm building upon those points in Part 2 today as I share another item your podcast episodes don't need and, ultimately, diminishes your listener's expe…
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Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to repurposing to actual content that makes up the shows you love, creators have embarked on a wild journey to connect you to their brands through this incredible, constantly-growing medium. As you put your content together, there are …
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I've got some breaking news for you: There's more than one way to grow a successful podcast. I'll say that again for everyone in the back: THERE'S MORE THAN ONE WAY TO GROW A SUCCESSFUL PODCAST! Too often, podcasters get locked into a specific way of producing their content because someone else told them it's the only way to do it. In reality, grow…
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If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK. In surround sound. With the volume turned all the way up. Leaning into podcast guesting is a great way to grow your brand, spread the word about your podcast, showcase expertise, and position yourself for increased visibility. But if…
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I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage. But that's a story for another day. This ad starts out "Starting a podcast is easy!" And, yes...I'll admit...STARTING a …
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Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates. The one I've grabbed hold of recently states that 90% of new podcasts DON'T GET BEYOND THREE EPISODES!!! This...is simply unacceptable. And it's time for a reality check. If you wan…
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RECORDED LIVE TUESDAY, AUGUST 20TH Podcast Theory is back! And we are picking up right where we left off... On the last installment of Podcast Theory, I shared some out-of-the-box ways to repurpose the videos from your podcast recordings. Today, I'm going to dive into how to use your transcripts to save time and produce impactful content to utilize…
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RECORDED LIVE ON 8.14.24 Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint. This is one of the primary points of focus at Bo…
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ORIGINALLY RECORDED LIVE WEDNESDAY, AUGUST 7TH If you've been tuning in to Let's Blow This Up Live since it first debuted in May of 2024, you know the conversations have been unscripted, real, and, if I may...spectacular. You may have also picked up on another trend: the majority of these sitdowns have focused on the art, science, psychology, and b…
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PREVIOUSLY RECORDED LIVE 7.31.24 Ever get that nagging feeling of just burning everything to the ground and starting over? Don't lie...we've all been there. Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the su…
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PREVIOUSLY RECORDED LIVE ON 7.24.24 Have you embraced AI in your practices yet? You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis. I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen P…
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REPLAY OF PODCAST THEORY LIVE 7.16.24 It's 2024. And these days, it's hard to find podcasts recordings taking place without video being attached to the process. Undoubtedly, there are still podcasters leaning into audio only. But with virtual recording sessions via Streamyard, Riverside, etc. becoming the accepted standard in the podcast space, vid…
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REPLAY OF PODCAST THEORY LIVE 7.15.24 Did you know when you create a podcast episode, you give yourself access to a plethora of content that can be utilized throughout your digital brand presence? It's true! Not only do you have the ability to impact your audience clamoring for dynamic audio content, you can repurpose said content and utilize it fo…
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REPLAY OF PODCAST THEORY LIVE 7.12.24 It's the return of Podcast Therapy! In Season 3, I started doing these sessions once a week and I'm happy to report this series is making a comeback. In today's installment, I'm going to talk about why it's important to show up to your podcast for all the right reasons. If you haven't heard my story, I got into…
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PREVIOUSLY RECORDED LIVE ON 7.10.24 As we've talked about a lot on this show, we live in amazing times where technology continues to advance, evolve, and give us new ways to accomplish goals and grow our brands. But regardless of how far AI and automation goes, the fundamentals that make businesses hum - leadership, communication, human interaction…
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REPLAY OF PODCAST THEORY LIVE 7.10.24 With many things in life, the pursuit of perfection will derail us early in the game or, because perfection seems unattainable, prevents us from taking the initial steps to getting started. I've got news for you: perfection IS unattainable. And thinking you can produce a perfect podcast is a fool's errand. Toda…
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REPLAY OF PODCAST THEORY LIVE 7.9.24 I've been part of the podcasting world in one way, shape, or form since 2015 and, without question, I've seen a lot of things change, evolve, even go away completely. Yesterday, I was building out a new video series and reflecting on how far I've come over the past decade in regards to confidence, delivery, spea…
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REPLAY OF PODCAST THEORY LIVE 7.8.24 One of the biggest epidemics in the podcast space is podfade (when a show's creator stops releasing new content out of the blue with no announcement). A recent statistic that was shared in one of my communities is that a whopping 90% of podcasters don't get beyond their THIRD episode. That's a total shame. Espec…
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REPLAY OF PODCAST THEORY LIVE 7.2.24 In podcasting, just like life, we often find ourselves focusing on too many things at once. When we do this, it spreads our bandwidth thin and we put less emphasis where it needs to be. These overwhelming feelings are often the driving force behind those ugly words we hate to hear: Depression. Burnout. Podfade. …
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REPLAY OF PODCAST THEORY LIVE 7.1.24 The first-ever Empowered Podcasting Conference went down June 28th thru June 30th with podcasters, creators, and livestreamers from around the world coming together in Charlotte, NC. The event was a true testament of community and the knowledge and wisdom that was shared throughout the weekend has the podcast wo…
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REPLAY OF PODCAST THEORY LIVE 6.28.24 Ask any podcaster who's been at this for a while and, more than likely, they've experienced the story I'm telling today in some way, shape, or form. In today's installment of Podcast Theory Live, I'm wrapping up my 5-part series of wild and crazy experiences I've had in the podcast space and this one...it's a d…
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PREVIOUSLY RECORDED LIVE ON 6.26.24 We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled. If you're resisting it, it's time to change your perspective... And what you're about to consume may just hel…
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REPLAY OF PODCAST THEORY LIVE 6.27.24 If you've ever been a guest on a podcast, you've more than likely been asked some questions that simply didn't jive with you. Perhaps they made you completely uncomfortable... Or maybe they were just plain out of bounds and the host didn't care. Or...perhaps the host asked you THE WORST question you can get whe…
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REPLAY OF PODCAST THEORY LIVE 6.26.24 There's an unwritten rule in podcasting that stands above the rest: Listener Experience is EVERYTHING. If you aren't respecting the experience you provide for your listeners, chances are they won't be your listeners for long. You only have one chance to make a good impression in this space and, as more podcasts…
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REPLAY OF PODCAST THEORY LIVE 6.25.24 Ever had a podcast episode go viral? Ever have that same episode piss off an entire country and start an all-out Twitter riot? OK, maybe my viral episode didn't piss off ALL of Australia, but a certain contingent was not happy and they used Twitter to let me know... All while the numbers behind my 5th EVER podc…
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Replay of Podcast Theory Live 6.24.24 A podcast guest can add tremendous value to your show. But if you don't set them up with the proper expectations for what you need from them...they may end up signing on to record with you while driving in rush hour traffic. Yep, this happened to me once...and it immediately made me realize my mistake. In this …
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PREVIOUSLY RECORDED LIVE ON 6.19.24 Creating a podcast delivers a ton of benefits, including powerful content that can be utilized and repurposed in multiple ways. But have you ever slowed down and appreciated some of the benefits that often get overlooked? The relationships that are forged. The networks that are built. The impact that's made on a …
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REPLAY OF PODCAST THEORY LIVE 6.14.24 Starting a podcast is not an easy task, regardless of what that one "gooroo" on Instagram might have told you in some 30-second Reel. Is it rewarding? Absolutely. But does it also require the right mindset, a sound strategy, and an unwavering commitment to not only START a podcast, but keep things going with co…
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PREVIOUSLY RECORDED LIVE ON 6.12.24 You've probably heard me say that podcasting features a lot of moving parts. I'm not saying it just to say it. It's the truth. But in addition to that, it also features a ton of tremendous benefits that will lead to significant gains in your life, both personally and professionally, if you tap into them with the …
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REPLAY OF PODCAST THEORY LIVE 6.13.24 Guess what? Not everyone needs your shit. Guess what else? Not everyone needs MY shit. As hard as it may be to accept, the whole world did not wake up this morning needing exactly what you have to offer. Nor does any podcaster need to bring you on their show as a guest because you explain to them how much succe…
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REPLAY OF PODCAST THEORY LIVE 6.12.24 When you hear the term 'podcasting,' what comes to mind? For many, it's the act of creating audio content that's shared through apps like Apple Podcasts, Spotify, iHeart, and more. While that answer is indeed accurate, podcasts have evolved and offer so much more that often gets overlooked by creators AND those…
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REPLAY OF PODCAST THEORY LIVE FROM 6.11.24 I came into 2024 knowing I wanted to make livestreaming a part of my production process...I just wasn't sure where it would fit and how I should proceed. Where I landed was doing a weekly livestream called Let's Blow This Up Live, an extension of my new podcast, aptly named Let's Blow This Up. I immediatel…
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Strap in, my friend...because Season 4 of Podcast Theory has arrived! The 4th season of this show is dedicated to housing replays of the daily livestreams of Podcast Theory Live, taking place every weekday on the Bombtrack Media YouTube Channel. I encourage you to join me live so you can interact with me during the livestreams. But, in case you can…
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REPLAY OF PODCAST THEORY LIVE FROM 6.10.24 It's no secret the face of "social" media has changed. Today, networks like Facebook, Instagram, TikTok, and others have become ad and algorithm-driven, making it increasingly difficult to maintain social standards once championed and rewarded by these platforms. Oftentimes, it's hard to even tell if you'r…
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PREVIOUSLY RECORDED LIVE ON 6.5.24 If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising. Depending on your point of view, that can be a good thing or a bad thing. As a podcaster and content creator, it's critical to cut …
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*PREVIOUSLY STREAMED LIVE 5.29.24* In order to succeed at podcasting, it's important to establish the right mindset and set clear, realistic expectations for your efforts. It's also imperative to build your content around a subject you're passionate about and create said content in a way that fits your schedule and keeps you engaged in the process.…
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*PREVIOUSLY STREAMED LIVE 5.28.24* In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about: whiskey bull riding serving in the military baseball broken coaching models unfucking your mindset why humans crave instant results when they're simply no…
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*Previously streamed live 5.15.24* In this installment of Let's Blow This Up Live (recorded live on Wednesday, May 15th, 2024), I'm joined by business strategist, operations expert, and podcaster Jan Ditchfield for an in-depth, candid conversation about: The meaning of 'bro' marketing and why it sucks The current state of social media and what we n…
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So here's the deal... Have you ever come across a podcast where the episode listings are a scattered mess in your podcast app? That's the last thing I wanted to bring your way, so I've decided to label Season 2 here on the Let's Blow This Up podcast feed as the official home of the audio replays of my new weekly livestream, Let's Blow This Up Live.…
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*Previously streamed Live 5.8.24* It's the world premiere of Let's Blow This Up Live! In this debut livestream, Jason Cercone is joined by Steve Radick, Stacy Skiavo, Alexandra Watkins, and Jay Franze - all contributors to the first season of the Let's Blow This Up podcast - for a Season 1 cast reunion. The crew reflects on the season that was, tal…
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