Welcome to itsderekstroh, where you never know what might happen. Mindset, Music and Motivation.
…
continue reading
The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepr ...
…
continue reading
How do you show up in the world with your business and what does it have to do with making money? In this episode we talk with Stephen Houragahn, freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy. More about Stephen: He shares proprietary systems, knowledge, and experience in business, branding and marketing…
…
continue reading
Storytelling is the heart of marketing, but what do you need to know to make it work for your business? We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winnin…
…
continue reading
How can we get more quality attention in the marketplace and bring attention to our ecommerce business or services business? Want more PR or to do a podcast roadshow? Consider writing your own book. In this discussion with expert Chandler Bolt, he shares powerful strategies you can start acting on today!! More about Chandler: Chandler Bolt is an in…
…
continue reading
There are many great ways to build up your personal brand and credibility. But when is the right time to consider something like a book? A powerful solution that goes a long way. Scott Turman is founder and CEO of Brightray Publishing, and we spoke to him about all the nitty gritty details of what it takes to create your book and what you need to c…
…
continue reading
There comes a time in your business that you realize you need to run ads successfully to scale bigger. Derek Stroh is the founder of Horizons Digital Marketing, an e-commerce growth agency. We dive into the ins and outs of running ads on various platforms and share key insights that will help you succeed. Want More? Visit us at https://changecreato…
…
continue reading
Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you. More About April (from April) I spent the first 25 years of my career as a startup executive, r…
…
continue reading
What really makes your online ads work for your business? Adam talks with a legend in the ad space who is also his own mentor in the ads space. His name is Aaron Parkinson and he is one of the pioneers of digital marketing. Since 2004, he has generated over $1b in sales for his own businesses and his clients. He is currently the CEO of 7 Mile Media…
…
continue reading
[EPISODE UPDATED] People talk about so many gimmicks to get leads and most times they bring leads that don't do anything for their bottom line. Our founder, Adam Force, has been down this road over the past 20 years and gives you the straight talk on what really matters in this episode. This goes for e-commerce or consultants...etc.…
…
continue reading
As founders and CEOs we face new challenges every day. But how do great leaders think and act to navigate those challenges successfully? We spoke with Deb Coviello who is the founder of Illuminations Partners, and who has over 25 years experience supporting CEOs, entrepreneurs and executives identify core problems and master their leadership skills…
…
continue reading
With a wildly changing world tossing curveballs at you it can be hard to stick to your values and stay true to your business mission. We brought back the founder of the waste-free fashion brand, Tonle. Her name is Rachel Faller and she has been running Tonle for over 15 years facing many ups and downs. We get into a powerful discussion about the wo…
…
continue reading
How are you showing up in the world? What messages and signals are you firing off? Are they good or bad? These are all questions that our expert guest David McKnight can answer. For 20 years now he has helped high-performing entrepreneurs and executives develop their personal brands and image. More about David: David is the founder of McKnight Imag…
…
continue reading
Is success luck or is it an equation? Why are some entrepreneurs successful and others are not? In this episode, Change Creator Founder, Adam G. Force, talks about his experience with discipline and how it held him back for years, and what it took to breakthrough. Want More? Visit us at https://changecreator.com Ready to Grow Your Brand Authority a…
…
continue reading
What makes websites actually get results today so they aren't just digital paperweights. Marketing has tried and true core principles and trending strategies that change over time. We connected with the marketing agency owner, Wesley Mathews, to get some insights about what he sees working today and what's not. More about Wesley: Wesley is the foun…
…
continue reading
There are hard ways to make money with your business and there are smart ways. Most companies struggle, not because they can't get any new customers, but because they don't focus enough on the customers they already have. In this episode, Change Creator founder, Adam Force, will discuss the Enhance Then Advance strategy that will help your brand bo…
…
continue reading
How can you 2x, 3x, or even 5x your marketing success? How can you run ads in e-commerce and not lose your shirt? We spoke with the author and 20-year business veteran who is the CEO of Miva, Rick Wilson, to get insights on some core ideas that will upgrade your brand's marketing strategy for long-term success. More about Rick Wilson: Rick Wilson, …
…
continue reading
Amazon is an entire ecommerce ecosystem of its own. The question is, should you be considering it for your e-commerce business? If so, when is the right time and how does it work? Robyn Johnson is the co-founder of Marketplace Blueprint and she has over 10 years of experience marketing products on Amazon. We caught up with Robyn to get answers to o…
…
continue reading
It's easy to get lost in the shuffling and before you know it you are just working FOR your business instead of having your business work for YOU! We caught up with an expert, Josh Fonger, who is a business-performance architect and cofounder of Work The System. We discuss how to start thinking about building your brand from a systems standpoint to…
…
continue reading
Being a smart person and knowing a lot doesn't mean much if you're not acting on the information you know. Being attached to who you are now and saying, "that's how I've always been" is a path to nowhere. In this episode, Adam talks about one core philosophy that has changed his life as an entrepreneur and shares a story about Bill Gates and Warren…
…
continue reading
As entrepreneurs, we have a lot of crossroads to face and decisions to make. What are some of the critical path items that can really make things click for your success? Shawn Wenner is a media company founder and has built 2 brands. The second one, Pastry Arts, took off and in this discussion he explains the reasons why and shares some of his secr…
…
continue reading
The world is continuing to change quickly and that includes how people feel about businesses the experience they have with them. So what does that mean to your marketing and revenues? In this discussion, Adam talks about Attention vs. Trust and what you need to consider to adapt your marketing to customer needs today. More About Adam As a father an…
…
continue reading
Video can be so daunting for most people today because of the editing and uploading and setup processes. It's tiring. However, video is a very good tool for building your brand and connecting with people. So, in this discussion, Adam talks with Augie Johnston who not only shares powerful tips for making videos and having them edited for Youtube or …
…
continue reading
No matter what stage of business someone is in they get stuck. And there are 3 core reasons that people get stuck. In this episode, Adam shares those 3 reasons and dives deep into the 1 most powerful reason to help you on your journey forward. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an…
…
continue reading
Are you leaving a ton of money on the table? If you misunderstand branding and don't have a real brand strategy, then you probably are. In this episode Change Creator founder, Adam G. Force, explains what branding really is and how it actually generates revenue for your business. More About Adam As a father and entrepreneur with 20 years of profess…
…
continue reading
What does it take to create authentic engagement with your audience that drives true brand affinity? We connected with brand expert Chris Kneeland who is the founder of the agency, Cult, where they focus on creating organic brand engagement that turns everyday customers into brand advocates. More About Chris Chris Kneeland is the CEO of Cult Collec…
…
continue reading
Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and …
…
continue reading
He was on the first cover of Change Creator Magazine and we are bringing him back to talk on this show to catch up on where things are now. His name is Jake Orak and he's the founder of an incredible 7 figure e-commerce brand called Ethnotek Bags where each product sold helps preserve cultures around the world. One minute Jake was rubbing shoulders…
…
continue reading
Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey. More About Tom: Tom Schwab believes the best things in life come from conversatio…
…
continue reading
Building a brand that flourishes is not easy. But it doesn't mean you have to work yourself to the point of poor health. Actually, what if the four-day workweek boosts creativity and productivity? Author and entrepreneur, Joe Sanok, talks with me about his studies around the benefits of the four-day work week and why it's something you should consi…
…
continue reading
We're doing something different for this episode. Brandon is a Change Creator Brand Studio client. We worked on his brand strategy, rebranded his site and he's now in our Brand Accelerator. Now, you get to hear firsthand about the challenges he was facing, why he took these steps with us and his first $30,000 month. Brandon comes from a family of r…
…
continue reading
We all want more sales but sometimes is really tough in the e-commerce world when you don't have relationships with big distributors. But what if someone else already does and can help you scale through new platforms like Amazon, Walmart and more? I spoke with the CEO of Kaspien, Kunal Chopra, who has extensive leadership, retail and tech expertise…
…
continue reading
What steps do we need to take with our startups? What if we don't? Does it have to be so painful and expensive? We spoke with the founder of Better Legal, Chad Sakonchick, who loves automation and is making the legal part of your business MUCH EASIER. Having started many businesses of his own, the one thing that always bothered him was how overly c…
…
continue reading
You might wonder how you can land some bigger opportunities or boost the visibility of your brand to gain more traction. This is an important question and to dig into that conversation we connected with brand strategist Claire Bahn who is the founder of Clarie Bahn Group. More About Claire: Claire Bahn is a serial entrepreneur and currently the CEO…
…
continue reading
When is the best time to start thinking about your exit plan as a business owner? What if you just started the business? The answer might surprise you. We connected with expert, Jessica Fialkovich to discuss business exits and dig into what you need to know for your business. This will change how you operate right now! More about Jessica: Jessica b…
…
continue reading
What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success. More About Ke…
…
continue reading
Why do some people make it and some people don't? Not only did Uyi Abraham go from having $100 in his pocket to building an 8 figure company, but he built a company that helps other entrepreneurs create their dreams. In this interview, he shares what made it possible for him and offers critical strategies that you can adopt today. More about Uyi: U…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mickie Kennedy: Get More Visibility and Traffic Using Affordable Press Releases The Right Way
37:48
As entrepreneurs, our businesses must be visible to the right audiences to actually make sales. While there are infinite ways to accomplish that, timing is always key. So when is the right time to run a press release and how should it work? Mickie Kennedy has been doing it for over 20 years and shares a ton of valuable insights to help you on your …
…
continue reading
It's incredible how big of a role culture can play in the success of a business. But, how do we shape culture today when we just have virtual teams and virtual assistants? We spoke with an expert on the topic of Human Resources and Culture, Rita Sever, who is also the author of Leading for Justice (release date August 3, 2021). More About Rita: Gro…
…
continue reading
How do you know if you have a valid business or that you even could be a coach that actually helps people? We spoke to an expert, Michael Unbroken, who had no intention of being a coach but saw a ton of signs that led him in that direction. Today, he helps people who have dealt with childhood trauma live better lives and now runs a small successful…
…
continue reading
What makes a compelling story and how can I use it in my marketing today? In this interview, we talk with a master storyteller who has over 1 billion views on youtube and millions of followers. He was on the Ellen Show, was the host of HuffPost Daily, and on the Forbes 30 under 30 list. His name is Jay Shetty and he is going to share his strategies…
…
continue reading
As a social entrepreneur, you might need connections in foreign governments, help with navigating policy, or funding to grow your impact. But how can you make that stuff happen without having a powerhouse roladex? You find someone that already has the connections. And that is what Joanne Sonenshine, Founder & CEO, of Connective Impact does for you.…
…
continue reading
Why do so many social entrepreneurs get stuck in their business? Is it business strategy or mastery of self? We got in touch with expert, Michelle McGlade to find out. As 2019 Woman to Watch, award-winning CEO, best-selling author, speaker, digital marketing expert, and business owner, Michelle has leveraged 20+ years’ experience to build three suc…
…
continue reading
Facebook groups are becoming more and more popular. But how do we build the right audience and start selling to them? We connected with expert, Christina Jandali, to find out. She has worked her way up to becoming a multi-seven figure entrepreneur and Facebook Groups are her superpower. More About Christina: Christina Jandali is a confidence-boosti…
…
continue reading
Branding and storytelling are deeply misunderstood today by most entrepreneurs. So, what does it mean to your business and should it be a priority? We had the honor to talk to a branding legend, a guy that helped create Amazon, Yahoo! and created an agency valued at $1 billion - Bernhard Schroeder. More About Bernie (from him) Yesteryear, I was bor…
…
continue reading
What can you do to sell more with your ecommerce business? We decided to talk to one of Clickfunnels top earners, the ecommerce funnel guru, Trey Lewellen. Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. With well over $50m in sales now he has mastered product selection …
…
continue reading
How do you harnesses the collective wisdom of teams to generate extraordinary outcomes? We spoke to leadership expert, Peter Docker, to get some insights.More About Peter:Peter worked with Simon Sinek for over 7 years and was one of the founding ‘Igniters’ on Simon’s team. He took his years of practical experience to co-author Find Your Why: A Prac…
…
continue reading
What kind of conflicts can occur when building a team that hurt the business? Should I have a flat organization or hierarchy? We spoke with conflict resolution expert, author, mediator and speaker, Jeremey Pollack to get some answers.More about Jeremey:Jeremy Pollack is a leader in the field of workplace conflict resolution and peace building. He i…
…
continue reading
Why do so many people go through life and never live the the life they dream of? How can someone change that? In this talk with award-winning transformation coach, Felicia Searcy, we tackle those tough questions and dig into key insights that will help you understand how to become the next version of yourself towards the life you truly want.…
…
continue reading
Is your email marketing actually working for you? What's missing, what can you do better to help earn more sales? We got in touch with 2 high energy email marketing experts who share tons of gold nuggets that will change the game for you. Their names are Rob and Kennedy and they are known as the Email Marketing Heros. More About Rob and Kennedy:You…
…
continue reading
What is giving business leaders the edge today? What has held some back while others rise to the top? We spoke with Simon Sinek's co-author, David Mead to learn more about what they are seeing on the front lines with companies and dig into exactly what you need to know to win today.Από τον Adam Force
…
continue reading
What if you feel like you're lost in the startup wild? It's hard to make real progress when that's the case. This is why we spoke with David Wood, a coach who has helped endless entrepreneurs make real progress by helping them stay laser focused on the critical path. In this interview David shares his 9 steps for mastery. More about David:He has bu…
…
continue reading