Τα καλύτερα Instagram Ads Podcast podcast (2024)

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The Panic Creating Trap: Why That New Offer Might Be Sabotaging Your Success 18:48

22d ago18:48

18:48

Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)... Ever found yourself at your desk, surrounded by half-drunk cups of tea, fr…

1
Christmas Marketing Strategy: Running Facebook Ads During the Festive Season 18:12

29d ago18:12

18:12

Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays! Here's what I'm dishing up today: Why th…

1
Tired of Talking to the Same Followers? Try This Simple Instagram Ads Strategy 20:21

1M ago20:21

20:21

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy! Here's what we're diving into this week: Why focusing solely on engagement (and ignoring follower growth) could be holding your busi…

1
How To Actually Get Your Instagram Posts Seen By Your Followers (for just £3/day) 21:14

1M ago21:14

21:14

Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads. Here's what we're covering: Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes…

1
The Reality of Launching a brand new Mastermind & Minimind (at the same time!) 32:27

2M ago32:27

32:27

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!) Here's what I'…

1
As a service business, WTF should I be doing for Black Friday? 23:46

2M ago23:46

23:46

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses. H…

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Why successful January's are made in Q4 (and exactly what I would be doing to get ready) 21:57

2M ago21:57

21:57

Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're div…

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Building a Small, Effective Team So Your Business Doesn't Stop When You Do 22:40

3M ago22:40

22:40

There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour you…

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The CEO's Tech Stack: Essential Systems for a Thriving, Hands-Off Business 27:42

3M ago27:42

27:42

Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growth My journey from systems magpie to stream…

1
Creating a podcast that resonates with your audience AND supports your business goals 14:32

3M ago14:32

14:32

Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals. Here's what we're covering today: The key reaso…

1
How to make it Inevitable that 2025 will be a 6 figure year 20:10

3M ago20:10

20:10

Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering: Creating a Superfan System that grows your list AND builds an audience who are exci…

1
From Memberships to High-Ticket: Unlocking Revenue in Your Current Business Model 24:16

3M ago24:16

24:16

Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today: The membership model: How to make it work (even if you're not a "membership person"!) Multiple course of…

1
Client Question: How can I increase the number of people who actually download the lead magnet and open my emails? 7:27

3M ago7:27

7:27

In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engag…

1
The Stackable Revenue Strategy: Secure £10K+ months, 6 Months Ahead 21:59

4M ago21:59

21:59

When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in! Here's what we're sipping on today: Why hittin…

1
Exactly How I Generated 57 Sales in Just 42 Days (Without Burning Out) 15:19

4M ago15:19

15:19

If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoyi…

1
Beyond £10K Months: Crafting Seasonal Success Metrics for Your Business 27:37

4M ago27:37

27:37

I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU! …

1
Stop Wasting Your Ad Budget: How to choose the Right Facebook Campaign Objective 10:20

4M ago10:20

10:20

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all! Here's what I'm spilling the tea on: The three crucial questions you MUST ask before setting up any ad campaign (and why t…

1
An honest reflection and practical strategies on juggling motherhood and business 19:51

4M ago19:51

19:51

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!). Here's what I'm dishing up: The game-changi…

1
Are your Meta ads really working? 5 Metrics That Actually Matter 15:05

4M ago15:05

15:05

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact! Here's what we're unpacking: The 5 key metrics in your Facebook ads dashboard you should …

1
Mastering the Art of Low-Cost Offers That Convert 15:40

4M ago15:40

15:40

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch! Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new …

1
A Sale a Day: Why I'm Aiming for 42 Sales in 42 Days (And You Can Too!) 10:10

4M ago10:10

10:10

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales…

1
3 Things My Most Successful Clients Have In Common (and it's not the size of their ad budget) 22:14

4M ago22:14

22:14

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget! Here's what we're roaring about today: 🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy. 🦁…

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3 Steps to Conquer Facebook & Instagram Ad Anxiety 15:16

5M ago15:16

15:16

Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today! In this episode, we're breaking down: The 3 most common ad nightmares (and why they're more common th…

1
Birthday Flash Sale Debrief: £3000 in 48 Hours (And What I'd Do Differently) 16:58

5M ago16:58

16:58

Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate! In this episode, we'll cover: My year-long journey to creating a truly scalable offer (spoil…

1
How much should I be spending on my Facebook & Instagram ads? 12:11

5M ago12:11

12:11

Work out your ideal ad budget and maximize ROI with this strategic approach! Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together! Here's what you'll discover: Why t…

1
Baking the Perfect Facebook Ad: 3 Key Ingredients for Ad Campaign Success 16:45

5M ago16:45

16:45

Transform your ad strategy from Pinterest fail to showstopper with this simple recipe Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation! Here's what we're whisking up: The perfect c…

1
Mastering Meta Ad Audiences: Your Guide to Targeting Success 18:17

5M ago18:17

18:17

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely! In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover: The two-phase appr…

1
Mastering Masterclass Ads: 5 Steps to Filling Your September Masterclass with Ease using Facebook Ads 33:39

5M ago33:39

33:39

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales! Here's what…

1
From Stranger to Superfan: How to Optimize Your Instagram for New Followers 11:56

5M ago11:56

11:56

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet! In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new…

1
The CEO Shift: My Journey from Business Bottleneck to Lionhearted CEO 35:28

5M ago35:28

35:28

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies Do you find yourself: Constantly juggling client work, barely finding time to breathe? Saying 'yes' to projects even when you're already swamped? Struggling to hand over tasks because 'no one does it quite like you'? Dreaming of…

1
Client Cure, Ep5: The Funnel Fallacy: The art of balancing automation with creating connection 14:38

6M ago14:38

14:38

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone! In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection. Here's what …

1
Client Cure, Ep4: Craft Your Irresistible Offer Stack: The Golden Thread Strategy 15:00

6M ago15:00

15:00

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'l…

1
Client Cure, Ep3: Escape the Warm Audience Trap with Organic Content Strategies for Meta Ads Success 10:45

6M ago10:45

10:45

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing …

1
The Client Cure, Ep 2: Designing an Irresistible Lead Magnet for Facebook Ads that actually Attracts Your Ideal Clients 12:16

6M ago12:16

12:16

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right! In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn: Why yo…

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The Client Cure - Ep 1. Simplify Your Meta Ads Strategy with The Superfan System 10:02

6M ago10:02

10:02

Are you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the…

1
The 3 phases of a December Sales Strategy (even if you want to hibernate!) 30:52

1y ago30:52

30:52

As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode…

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Steal my Black Friday Strategy (whether you're running Facebook Ads or not!) 37:02

1y ago37:02

37:02

Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales. In this episode we…

1
Are you falling in to the Warm Audience Trap? 19:06

1y ago19:06

19:06

If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with…

1
Attraction marketing: what it takes for content to stand out today with Rachel Pearson 40:35

1y ago40:35

40:35

Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics. This week I'm speak…

1
Why filling your evergreen course feels hard - and what to do about it. 32:39

1y ago32:39

32:39

The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up! I'm going to be sharing insider info on how your marketing, both organic and paid, needs to ch…

1
Revamp or Relaunch: The Art of Updating Your Website with Hannah Dossary 34:48

1y ago34:48

34:48

Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites! Whether you have a product or service-based business, having a future-focused design that show…

1
3 things I learnt from my first business retreat (and what you need to know if you want to go on one!) 30:19

1y ago30:19

30:19

If you follow me on Instagram, you might have seen that I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like. Whether you want to go on a retreat, or if you are going t…

1
The unexpected impact of building a personality-led brand that brings your values to life with Kayleigh Lloyd 41:38

1y ago41:38

41:38

Creating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience. In this episode we cover: Sophie's experience of working with Kayleigh including the proce…

1
Growing a team: the good, the bad and the ugly 30:25

1y ago30:25

30:25

For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a…

1
How understanding your cycle can help you grow your business (without changing your whole life!) with Jacqueline Renee 49:47

1+ y ago49:47

49:47

As a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life…

1
Should You Add a Low-Ticket Offer to Your Customer Journey? 28:55

1+ y ago28:55

28:55

Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you? This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and…

1
Behind the scenes of my 'post rebrand burnout' & 5 things I've changed since 26:56

1+ y ago26:56

26:56

It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you! In this episode we cover:…

1
Defining & achieving business success while navigating motherhood with Suzy Olivier 49:21

1+ y ago49:21

49:21

My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile. Suzy Olivier is committed to rewriting the narrativ…

1
When you’re growing your email list, but subscribers aren’t converting to clients 22:16

1+ y ago22:16

22:16

In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you. In this episode we cover: 1. The Myth of the 'Steady Stream' The mis…

1
Building a business that plays to your strengths with Hannah Miller 41:52

1+ y ago41:52

41:52

I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme. Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform t…

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