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Το περιεχόμενο παρέχεται από το Sophie Griffiths. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sophie Griffiths ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Agile Brand with Greg Kihlström®
“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder of Netlify. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads explicit
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Το περιεχόμενο παρέχεται από το Sophie Griffiths. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sophie Griffiths ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The Lionhearted CEO Podcast is for unapologetically ambitious women entrepreneurs who want to scale their online businesses without sacrificing connection. Hosted by Sophie Griffiths, a leading Meta ads expert and business growth strategist, this show delivers practical marketing strategies for impatiently ambitious female entrepreneurs. Perfect for coaches, course creators, and service-based business owners, especially those balancing motherhood with their entrepreneurial journey. Each week features two essential episodes: • Tuesdays: In-depth strategies for business scaling and Meta ad optimization • Thursdays: Quick, actionable 10-15 minute tips for immediate implementation Key topics include: • Facebook & Instagram ads mastery for online businesses • Lead magnet creation and funnel optimization • Content strategies for attracting ideal clients • Balancing business growth with family life • Scaling strategies for women-led online businesses Sophie's expert guidance helps you create effective ad campaigns, craft compelling messaging, and develop client-attracting content strategies. Learn to leverage Meta ads while maintaining authentic connections with your audience. The Lionhearted CEO Podcast goes beyond marketing, embracing the mindset of a true CEO. Gain insights on: • Pivoting your business • Building a Team • Building a Business based on your personal brand • Work-life balance for entrepreneurs with children • Implementing efficient business systems • Client management and boundaries Join Sophie and guest experts twice weekly for actionable advice to attract more dream clients and scale your online business confidently. Ideal for women entrepreneurs ready to elevate their business with Meta ads and authentic marketing strategies. Subscribe now to join a community of ambitious women redefining success. The Lionhearted CEO Podcast – where Meta ad mastery meets authentic business growth for women entrepreneurs. Come follow me over on Instagram: www.instagram.com/sophiegriffithsco Find out more on my website: www.sophiegriffiths.co Start listening and subscribe now!
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87 επεισόδια
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Το περιεχόμενο παρέχεται από το Sophie Griffiths. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sophie Griffiths ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The Lionhearted CEO Podcast is for unapologetically ambitious women entrepreneurs who want to scale their online businesses without sacrificing connection. Hosted by Sophie Griffiths, a leading Meta ads expert and business growth strategist, this show delivers practical marketing strategies for impatiently ambitious female entrepreneurs. Perfect for coaches, course creators, and service-based business owners, especially those balancing motherhood with their entrepreneurial journey. Each week features two essential episodes: • Tuesdays: In-depth strategies for business scaling and Meta ad optimization • Thursdays: Quick, actionable 10-15 minute tips for immediate implementation Key topics include: • Facebook & Instagram ads mastery for online businesses • Lead magnet creation and funnel optimization • Content strategies for attracting ideal clients • Balancing business growth with family life • Scaling strategies for women-led online businesses Sophie's expert guidance helps you create effective ad campaigns, craft compelling messaging, and develop client-attracting content strategies. Learn to leverage Meta ads while maintaining authentic connections with your audience. The Lionhearted CEO Podcast goes beyond marketing, embracing the mindset of a true CEO. Gain insights on: • Pivoting your business • Building a Team • Building a Business based on your personal brand • Work-life balance for entrepreneurs with children • Implementing efficient business systems • Client management and boundaries Join Sophie and guest experts twice weekly for actionable advice to attract more dream clients and scale your online business confidently. Ideal for women entrepreneurs ready to elevate their business with Meta ads and authentic marketing strategies. Subscribe now to join a community of ambitious women redefining success. The Lionhearted CEO Podcast – where Meta ad mastery meets authentic business growth for women entrepreneurs. Come follow me over on Instagram: www.instagram.com/sophiegriffithsco Find out more on my website: www.sophiegriffiths.co Start listening and subscribe now!
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87 επεισόδια
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×Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)... Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Friday panic! Here's what I'm sharing in this week's cuppa and chat: The real reason I binned my Black Friday plans (and why it turned out to be my smartest business move) Why creating "just a quick lead magnet" is like saying you'll only eat one biscuit from the tin (we all know how that ends!) My tried-and-tested tricks for making your existing content work as hard as a tea bag in a builder's brew The simple tweaks that'll transform your customer journey from 'meh' to 'magnificent' (without having to start from scratch) Plus, I'm lifting the lid on something exciting brewing for 2025 – a brand new year-long container for marketers who want to add ads to their offer suite! ( join the waitlist here: LEAP ) Whether you're tempted to create a last-minute December offer or feeling the pressure to launch something new, this episode will help you step away from the panic-creating precipice and make strategic decisions that'll have you gliding into the new year feeling sorted. Ready to stop the endless cycle of creating new things and start making what you've already got work harder? If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays! Here's what I'm dishing up today: Why the festive period (especially between Christmas and New Year) can actually be a golden opportunity for lower ad costs My three-pronged approach to running ads over Christmas (and why you only need £6 a day to keep things ticking!) The exact strategy I used at British Airways to balance automation with genuine connection (and how you can steal it for your business) How to set everything up NOW so you can actually delete Instagram over Christmas (yes, really!) Whether you're planning to launch something exciting in January or just want to maintain your momentum without being glued to your phone, I'll show you exactly how to keep your business growing even when you're knee-deep in Christmas chaos. Perfect for you if you're wondering: How to maintain visibility without posting daily What ad campaigns actually work during the festive period How to build your audience while you're offline Whether it's worth running ads over Christmas (spoiler: it absolutely is!) Ready to set up your Christmas ad strategy that works harder than Santa's elves? Pop on the kettle, grab your favourite Christmas biccie, and let's make sure your business keeps sparkling even when you're taking a well-deserved break! Helpful Resources Mentioned: Free Step-by-Step Guide to Engagement Ads: CLICK HERE £27 Mini Course for Easy Engagement Ads: CLICK HERE The Audience Builder Course: CLICK HERE If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy! Here's what we're diving into this week: Why focusing solely on engagement (and ignoring follower growth) could be holding your business back The real reason your launches are getting harder (hint: it's not your content!) How to calculate your ideal monthly follower growth based on your business model My simple £3/day Meta ads strategy to attract your dream clients The DREAMER framework for creating scroll-stopping content that converts Whether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment. Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business! LINKS: Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc…
Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads. Here's what we're covering: Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes everything) The exact campaign setup that gets your content in front of YOUR followers when it actually matters How to choose which posts to amplify for maximum impact (because not every post needs a visibility boost!) My proven framework for timing your content amplification perfectly Plus, I'm sharing something special - a complete guide that walks you through my engagement ad strategy step by step. AND, if you're ready to take action, I'll tell you about my new £9 mini-course that shows you exactly how to implement everything we discuss. This episode is perfect for ambitious business owners who are tired of watching their best content disappear into the void. Whether you're launching a new offer, sharing client wins, or dropping your best tips - you need to know your followers will actually see it! Ready to make sure your important posts get seen by the people who followed you for a reason? Grab your coffee (or tea if you're fancy like that), and let's turn £3/day into maximum reach for the content that matters most! CLICK HERE to access the free STEP-BY-STEP GUIDE: How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works. CLICK HERE to get started with ‘easy engagement ads’ now! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!) Here's what I'm spilling the tea on: Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success) The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!) How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon) The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!) Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly) Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year! Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible! To find more information on the Minimind: CLICK HERE . If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses. Here's what we're sipping on today: The great debate: To Black Friday or not to Black Friday? 🤔 Should you discount (and by how much?!) Selling high ticket for Black Friday without devaluing your time Should you use ads to promote your offer? (Spoiler: It depends!) Whether you're planning to offer a cheeky discount, add some irresistible value, or launch a limited-time offer, this episode will give you the confidence to create a Black Friday campaign that's as enticing as a perfectly brewed cuppa on a chilly autumnal morning. Ready to turn your Black Friday from meh to magnificent? Let's dive in! 🦁 If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're diving into today: Why October is the perfect time to start prepping your January launch (and no, we haven't lost the plot!) How to identify and attract your 'hell yes' clients before the festive season kicks in Clever ways to use Black Friday and the holiday season to your advantage (without feeling like a pushy salesperson) The art of creating irresistible early bird offers that'll have people signing up faster than you can say "mince pie" Tips for building momentum and confidence in your launch before you've even rung in the New Year Whether you're planning to release a new course, kick off a group program, or launch a must-have product, this episode will give you the confidence to create a January launch that's as warm and inviting as a cosy fireside chat. Ready to turn your January launch from 'meh' to marvellous? Let's get cracking! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour yourself a cuppa and join Sophie as she shares her journey of scaling her business through effective team building. Here's what's brewing: The rollercoaster ride of growing a team (spoiler: it's not always smooth sailing!) Why hiring for outcomes, not just tasks, is the secret sauce to success How to find team members who'll thrive in your business's unique environment The art of delegating entire projects (and why letting go of that last 20% is crucial) Creating systems that empower your team to shine Whether you're just starting to build your team or you're looking to level up your leadership skills, this episode is packed with practical tips and inspiring insights that'll help you create a thriving, sustainable business. Ready to stop being a bottleneck and start being a Lionhearted CEO? Pop the kettle on, grab your favourite biscuits, and let's get stuck in! READY TO LEAP INTO A LionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you! Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up. INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect? The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up. If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growth My journey from systems magpie to streamlined CEO (and how you can avoid my mistakes!) The tech stack that keeps Sophie Griffiths Co running smoothly and efficiently Why your systems need to go beyond just the tech (hint: it's all about the client experience) You'll discover how to create a business that runs smoothly even when you're not at the helm, whether you're just starting to think about systems or looking to level up your existing ones. Ready to turn your business into a streamlined, revenue-generating powerhouse? Pop the kettle on, grab a biccy, and let's dive in! READY TO LEAP INTO A LionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you! Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up. INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect? The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up. If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals. Here's what we're covering today: The key reasons for starting a podcast (and why you might want all three!) My journey with podcast formats and how it led to reaching the UK's top 5 marketing charts The reality of producing two episodes a week (and why I'm dropping down to one) What's next for the Lionhearted CEO podcast You'll learn how to develop a podcast strategy that aligns with your business objectives and keeps your audience engaged. Whether you're considering starting a podcast or looking to refine your existing one, this episode offers practical insights to help you make the most of this powerful medium. Grab a cuppa, and let's dive in! READY TO LEAP INTO A LionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you! Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up. INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect? The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up. If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering: Creating a Superfan System that grows your list AND builds an audience who are excited to buy from you How to strategically stack your revenue for consistent, predictable income... without adding in loads of new offers. Lionhearted Leadership & to create simple systems, an effective team and the mindset and identity shifts of a confident CEO. You'll discover how to create a business that generates income even when you're not actively working, whether you're just starting out or looking to level up your existing venture. Ready to create a business that gives you more freedom and less stress? Put the kettle on, grab a biscuit, and let's dive in! READY TO LEAP INTO A LionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you! Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up. INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect? The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up. If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today: The membership model: How to make it work (even if you're not a "membership person"!) Multiple course offers: Navigating the menu without overwhelming your clients High-ticket mastery: Balancing your premium offer with scalable options Often, the key to growth is right there in your existing offers – it's just about getting a bit creative with how you package and present them! Ready to roar louder in your business? Hit that subscribe button, leave a review (pretty please with a cherry on top!), and I'll see you in the next episode! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 Client Question: How can I increase the number of people who actually download the lead magnet and open my emails? 7:27
In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engaged subscribers The three key ingredients to turn those leads into eager readers How to create a lead magnet that's irresistible (and actually gets consumed!) Pop on your favourite cuppa (no judgement if it's wine o'clock!), get comfy, and let's dive in! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in! Here's what we're sipping on today: Why hitting 10K months isn't always the dream it's cracked up to be The pitfalls of focusing solely on one offer (hello, evergreen program stress!) How I discovered my 'stackable revenue strategy' and why it's a game-changer The freedom of having 8-10K in revenue secured months in advance Whether you're feeling the pressure of inconsistent income or dreaming of taking proper time off without financial stress, this episode will give you food for thought on how to build a business that supports your ideal lifestyle. Feeling inspired to shake up your revenue strategy? I'm thrilled to share that my Mastermind is kicking off in October, where we'll dive deep into creating a business that truly works for you. There are still a few spots left, so if you're ready to secure five figures of revenue through to March 2025 (yes, really!), pop me a message on Instagram (@sophiegriffithsco). Let's chat about whether it's the perfect fit for you! Ready to turn your business from stressful to stackable? Pour yourself another cuppa, hit play, and let's get building a business that brings you joy as well as pounds in the bank! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoying my summer! Here's what we're diving into: • The practical strategies I used to exceed my sales goal (and how you can adapt them) • How I set up 11 different revenue streams to keep the income flowing consistently • The real impact of payment plans on your business (and why they're not just for your clients) • How I managed to update my course and hit targets without sacrificing my work-life balance You'll learn how to approach your business growth like a Lionhearted CEO, focusing on creating multiple income streams that work for you, not against you. Whether you're feeling stuck with one offer or looking to diversify your income, this episode will give you actionable ideas to create a business that feels light, fun, and sustainable. Ready to apply these strategies to your own business? Top up that cuppa, and let's dive in! P.S. I'm sharing my favourite legal template resource in this episode - it's been incredibly helpful for running ads and growing my list legally. I think you'll find it really valuable too! Links Mentioned in the Podcast: Privacy Policy - https://www.lucylegal.co.uk/a/2147516959/ZPrrYXQy Get Legit Essentials - https://www.lucylegal.co.uk/a/2147495354/ZPrrYXQy Luxe Bundle for Service Providers: https://www.lucylegal.co.uk/a/2147515030/ZPrrYXQy If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU! Here's what I'm spilling the tea on: Why the cliché "10K months" might not be the holy grail of success (and what to focus on instead) How my idea of success has evolved from covering nursery fees to planning a work-free December The common thread of success for my mastermind members (hint: it's not about revenue targets) Why looking at success through a seasonal lens can be a game-changer for your business and sanity You'll learn how to approach your business goals like a true Lionhearted CEO, focusing on what really matters in each season of your life and business. Whether you're just starting out or looking to redefine success in your established business, this episode will give you the permission and tools to craft success metrics that actually feel good to you. Ready to ditch the arbitrary goals and create a version of success that lights you up? Top up that cuppa, and let's dive in! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all! Here's what I'm spilling the tea on: The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer) Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads) The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-ups My foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!) You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns. Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time. Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!). Here's what I'm dishing up: The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!) Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity) The systems and automations that keep my business running smoother than a well-oiled tea trolley How I've structured my work week to accommodate school runs, poorly kids, and everything in between I'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around. Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips. Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in! RESOURCE: Fair Play, Eve Rodsky Buy the Book: Click Here (UK) Website: Click here If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact! Here's what we're unpacking: The 5 key metrics in your Facebook ads dashboard you should be watching like a hawk Why a low cost per lead isn't always cause for celebration (and when it might be a red flag!) How to tell if your ads are attracting your dream clients or just tyre-kickers The often-overlooked business metrics that reveal your ads' true impact You'll learn how to look beyond the flashy numbers in your ads dashboard and gauge whether your ads are genuinely moving the needle in your business. Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to assess your ad performance like a pro. Ready to stop second-guessing your ad spend and start measuring what really matters? Grab your favourite biscuits, and let's dive in! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch! Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers) The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall) Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!) My recipe for creating a customer journey that sells your offer on autopilot You'll learn how to whip up a low-cost offer that's as tempting as a freshly baked scone and as valuable as your gran's secret recipe. Whether you're just starting out or looking to add some extra flavour to your existing menu of services, this episode will give you the confidence to create offers that fly off the shelves. Ready to turn your low-cost offer from bland to grand? Pop the kettle on, grab your favourite biscuits, and let's get cooking! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales boost that sparked my 42 in 42 challenge - A sneak peek into my business model (because who doesn't love a bit of behind-the-scenes gossip?) - How to leverage what you've already got to keep those sales rolling in - My secret weapon for hitting sales goals without chaining yourself to your desk - Why I'm already plotting to take all of December off (yes, really!) You'll learn how to approach your summer strategy like a true Lionhearted CEO, mixing the right elements to create a business that works for you, not the other way around. Whether you're a seasoned pro or just dipping your toes into the world of passive income, this episode will give you the confidence to create a summer sales plan that's both delicious and profitable. Ready to turn your summer from fizzle to sizzle? Grab your sun hat, pour yourself a cool drink, and let's dive in! Keep your eyes peeled for my upcoming mastermind launch in September: To get secret bonuses, join the waitlist here: https://sophiegriffiths.co/mastermind-waitlist If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 3 Things My Most Successful Clients Have In Common (and it's not the size of their ad budget) 22:14
In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget! Here's what we're roaring about today: 🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy. 🦁 Playing the Long Game: Learn why investing in a long-term, strategic approach to building your business ecosystem is crucial for sustainable success. 🦁 The Power of Truly Scalable Offers: Uncover the secret to creating offers that can handle explosive growth without burning you out. I'm sharing real-life examples from my incredible clients, including: How we transformed a client's Instagram-driven business into a consistent, ad-powered revenue machine The step-by-step journey of building a digital product suite that's already seeing massive success How one client is generating £10,000 monthly from a single £97 offer (yes, really!) Whether you're just starting to dip your toes into the world of ads or you're ready to take your existing strategy to the next level, this episode is packed with actionable insights to help you become the Lionhearted CEO you're meant to be. Ready to stop being the bottleneck in your business and start roaring louder than ever? Pop on those headphones and let's dive in! MASTERMIND: Ready to create an ads powered business? I've got something brewing that you won't want to miss! Keep your eyes peeled for details about my upcoming mastermind launching in September. It's perfect for ambitious women ready to create an ads-powered business that's intentional, strategic, and truly scalable. Click here to join the waitlist. If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today! In this episode, we're breaking down: The 3 most common ad nightmares (and why they're more common than you think!) Why launching ads is just the beginning (think of it like having a baby – the real adventure starts after!) The power of running two ads (and the tiny tweak that makes all the difference) How to dip your toes back in without risking your biscuit budget The truth about ad spend control Your 3 steps to ad confidence: 💡 Start small: Begin with just £2-£10 per day 💷 Take control: Set your budget and stick to it like glue 🔍 Build your own evidence: See the results before scaling up Remember, lovely, you don't have to dive back into the deep end. There are plenty of shallow ends to start in, from my Audience Builder course (cheeky plug alert!) to finding an ad manager who truly gets your business. Ready to turn that ad anxiety into your secret superpower? Pop on those headphones and let's conquer this together, one cuppa at a time! P.S. Found this helpful? I'd be over the moon if you could rate, subscribe, and leave a review. It helps other fabulous women find our Lionhearted community! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate! In this episode, we'll cover: My year-long journey to creating a truly scalable offer (spoiler: it wasn't all smooth sailing!) The intentional strategy behind my Audience Builder course structure How I promoted the sale without relying on ads (and why my Sunday Instagram post was a bit of a flop) Four things I'd tweak for next time (because there's always room for improvement, right?) Whether you're curious about running your own flash sale or just fancy a nosy into how another business owner does things, this episode is full of practical tips and honest reflections. So, ready for a cozy catch-up and some business insights? Let's dive in! P.S. I promise not to bang on about my birthday too much... but there might be mention of cake! Interested in the Audience Builder Course? CLICK HERE If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Work out your ideal ad budget and maximize ROI with this strategic approach! Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together! Here's what you'll discover: Why there's no magic number for ad budgets (and what to focus on instead) How to tailor your ad spend to different business goals and offer types The truth about launch ad budgets and why they might seem eye-watering at first My recommended starting points for engagement, lead gen, and retargeting ads You'll learn how to approach your ad budget like a true Lionhearted CEO, considering factors like your offer price, audience size, and conversion rates. Whether you're just starting out or ready to scale your spending, this episode will give you the confidence to make strategic budget decisions. Ready to transform your ad spend from a guessing game to a growth strategy? Tune in now! If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Transform your ad strategy from Pinterest fail to showstopper with this simple recipe Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation! Here's what we're whisking up: The perfect campaign objective (no more hoping it'll rise on its own!) How to choose between warm and cold audiences (get the right temperature every time) My secret recipe for scroll-stopping ad creative (the cherry on top!) Tips to avoid common Facebook ad kitchen nightmares You'll learn how to approach your ads like a true Lionhearted CEO, mixing the right elements to create a campaign that's both delicious and converts. Whether you're a baking novice or looking to add some extra flavour to your current strategy, this episode will give you the confidence to create ads worthy of a Hollywood handshake. AUDIENCE BUILDER COURSE: Ready to turn your Facebook ads from flat to fabulous? Pop on your apron, preheat your oven, and let's get baking!Finally stop throwing spaghetti at the wall and nail your ads with the Audience Builder Course: https://sophiegriffiths.co/abc If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely! In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover: The two-phase approach to building your perfect ad audience 5 types of custom audiences you need to set up for warm audience targeting How to create interest-based audiences that actually work (including my favourite interests to use right now) The truth about lookalike audiences (and why they might not be right for you) My golden rules for audience size and setup to maximize your ad performance Whether you're new to Meta ads or looking to optimize your current strategy, this episode is packed with actionable tips to help you find and target your ideal clients. Ready to transform your ad targeting from guesswork to strategy? KEY LINKS: Audience Builder Course - CLICK HERE FOR ALL THE INFO If you enjoy the podcast, here are some ways you can continue the conversation: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 Mastering Masterclass Ads: 5 Steps to Filling Your September Masterclass with Ease using Facebook Ads 33:39
Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales! Here's what you'll discover: Why starting your masterclass prep 3 months in advance is crucial for success How to create a golden thread from lead magnet to offer using the ROAR framework The secret to priming your audience with organic and paid content My ideal timeline for running masterclass ads (and why longer isn't always better) How to structure your masterclass to naturally lead to your paid offer You'll learn how to turn your masterclass into a powerful client attraction tool, just like we did for a recent client who achieved a 35p cost per lead and over 2,200 attendees! Are you ready to say goodbye to launch anxiety and hello to a stress-free, high-converting event? Tune in now, and let's set you up for a September launch that feels more like a celebration than a guessing game! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn…
Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet! In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers. Here's what you'll discover: The crucial mistake most businesses make with their Instagram grid (and how to fix it) Why your bio isn't enough to hook new followers (and what you need to do instead) The 9-post challenge: A simple strategy to make your profile irresistible to newcomers How to create content that speaks directly to cold audiences (without alienating your current followers) Quick tips to make your reels and live videos more accessible to first-time viewers Plus, I'm sharing my top tips for welcoming new followers into your community and turning them into superfans. Whether you're just starting out on Instagram or looking to level up your social media game, this episode is packed with actionable strategies you can implement today. Ready to turn your Instagram profile into a superfan-generating machine? Tune in now and let's optimise your social media for explosive growth! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn…
Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies Do you find yourself: Constantly juggling client work, barely finding time to breathe? Saying 'yes' to projects even when you're already swamped? Struggling to hand over tasks because 'no one does it quite like you'? Dreaming of scaling but can't see how when your calendar's already full? If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely! In this open and honest episode of Lionhearted CEO, I'm pulling back the curtain on my six-month podcast break and sharing how I transformed from being the bottleneck in my business to embodying true CEO energy. Here's what you'll discover: • Why a successful service business doesn't always equal a scalable one (and how to change that) • The real challenges of creating scalable offers when you're already at capacity • My four-step plan for breaking free from being the limit to my own business growth • How slowing down counterintuitively became the key to scaling up • The game-changing mindset shifts that helped me step into my Lionhearted CEO role Plus, I'm sharing my biggest takeaways from this transformative period, including why it's okay (and sometimes necessary) to completely restructure your business model. Whether you're feeling trapped by your own success or ready to scale without sacrifice, this episode is your blueprint for sustainable growth. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn…
1 Client Cure, Ep5: The Funnel Fallacy: The art of balancing automation with creating connection 14:38
Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone! In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection. Here's what you'll discover: • The hidden pitfalls of over-automation (and why it might be costing you clients) • My 'Connection Ecosystem' approach to balancing tech and personal touch • The three key areas to automate for maximum impact (and minimum overwhelm) • How to maintain authentic relationships while scaling your business with Meta ads Plus, I'm sharing my personal strategy for what I automate, what I plan, and what I do live - so you can create a system that feels good for both you and your clients. Ready to create a funnel that attracts clients while keeping you firmly in the driver's seat? This episode is your roadmap to scaling with soul! Don't miss this chance to transform your Meta ads strategy into a client-attracting powerhouse that feels aligned with your values. Tune in now and let's put the personal back into your marketing funnel! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn…
Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'll learn how to guide your ideal clients seamlessly from your lead magnet to your core offer. Here's what you'll discover: • The 3 main stumbling blocks preventing your offers from converting (and how to fix them!) • Why your lead magnet might be attracting the wrong crowd (and how to align it with your signature service) • The delicate balance of nurturing vs selling (and when to do each) • How to create a low-ticket offer that builds trust and primes clients for bigger investments Plus, I'm sharing two simple changes you can implement right now to start seeing results in your funnel. Ready to turn your offer stack into a client-attracting powerhouse? This episode is your blueprint for success! Don't miss this chance to transform your Meta ads strategy and create a clear, logical progression that feels irresistible to your dream clients. Tune in now and let's weave that golden thread together! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn…
1 Client Cure, Ep3: Escape the Warm Audience Trap with Organic Content Strategies for Meta Ads Success 10:45
Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing you how to break free. In this episode, you'll discover: • How to create content that turns scrollers into superfans 🔥 • Why your 'nurturing' content might be your biggest business blocker • The one question you MUST ask before hitting 'post' on any content • My radio DJ trick for keeping your audience tuned in (literally!) • How to strike the perfect balance between cold and warm content Plus, I'll share the simple shift that'll have potential clients hanging on your every word (even if they've never heard of you before)! Ready to create content that magnetizes your dream clients? Hit play now and let's turn up the volume on your organic reach! 🚀 P.S. Don't forget to subscribe so you don't miss tomorrow's episode on creating an irresistible offer stack! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 The Client Cure, Ep 2: Designing an Irresistible Lead Magnet for Facebook Ads that actually Attracts Your Ideal Clients 12:16
Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right! In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn: Why your Instagram-approved freebie might be falling flat with cold audiences (and how to fix it!) The 3 golden questions to ask before creating any lead magnet How to position yourself as the go-to expert from the very first interaction The secret sauce to crafting lead magnets that convert strangers into superfans Plus, I'm sharing my tried-and-tested strategies for creating freebies that'll have your ideal clients clicking 'subscribe' faster than you can say 'email list'! Ready to turn your lead magnet from 'meh' to magnetic? Let's make some lead generation magic! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you! Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Are you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the first of a 5 part mini series called The Client Cure. In this episode, I'm spilling the tea on how to create an ad strategy that's rooted in connection and guaranteed to attract your dream clients. Discover why overcomplicating your ads is costing you clients (and cash!) Learn the Superfan System that'll turn scrollers into loyal customers Master the art of creating ads that connect, not just sell Find out how to build a scalable ad strategy, even with a small budget Ready to transform your business with ads that actually connect? Hit play now and let's get started on your journey to effective ads! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies. In this episode we cover: Why you need to break it down in to 3 distinct time periods. Optimizing Your Ads: Discover strategies to tweak your existing ads, lead magnets, or messaging to align with the holiday spirit. Tracking Performance: Keep an eye on key metrics like the cost per lead and the cost to reach 1,000 people (CPM). Learn when it's smart to pause ads and reallocate your budget for January. Surviving the Social Slowdown: Find out how to maintain a strong online presence when you'd rather be spending time with loved ones. During Christmas: Ads on Christmas Day: Should you be running ads on the big day itself? We share insights on this decision, emphasizing the potential benefits of staying active during this time when many people are glued to their phones. Golden Opportunities: Discover why the period between Christmas and New Year can offer some of the best lead costs and opportunities for audience growth and engagement. After Christmas: Navigating January: January can be a mixed bag. Understand why costs may remain high in the early New Year, especially for e-commerce businesses with January sales. Learn why this time can also be your best month for lead generation. Staying Relevant: Just like September, when everyone is launching, the key to success is keeping your message on point, being specific, and staying relevant to the time of year. So, if you've been pondering whether to deck the halls with ads this holiday season, this episode is your ultimate guide to making informed decisions and leveraging effective advertising strategies during this festive period. Tune in now! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales. In this episode we cover: The 3 questions I ask when I kick off conversations about Black Friday with my clients What to do if you're NOT doing a Black Friday offer Should you run Facebook ads for a Black Friday offer if you've never run them before? Steal my Facebook Ads strategy for Black Friday including the type of campaigns to run, audiences to target, images to use and numbers you need to be tracking The key to prepping my client Facebook ad accounts, including a behind the scenes look at one of my clients results My own Black Fri offer and an one-off way to work with me in 2024! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with some intentional action! In this episode I share the 3 strategies I use to help clients move out of the warm audience trap (and prevent them from slipping back in!). In this episode we cover: What is the warm audience trap and how do you know if you've fallen in to it? Why most people fall in to it without realising until it's starting to impact their business. 3 strategies to use to move out of the the warm audience trap (for good!) If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics. This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled to have her on the podcast to share her expertise and insight. In this episode we cover: The shift in buyers expectations since the pandemic and why this has shifted Your personality and values are key to building trust but how do you communicate that in your messaging? Why your messaging is so much more than your Instagram posts and how you can bring that to life One key action you can do today that will make your content more effective. Why your Q4 messaging is going to impact getting clients in Q1 and what you need to be doing right now. Rachel is a Business & Marketing coach who’s on a mission to help impact-driven women to create success on your terms. She helps her clients with authority positioning, messaging and aligned strategies so that they attract high-calibre clients on repeat, grow to those consistent high income months and create a business they’re excited to wake up to! Rachel has 10+ years of experience in luxury marketing, including launching a airline (during the pandemic!). She’s also the Brand columnist for ‘Expert Profiles’ Business magazine. Guest Key Links: Email: rachel@iamrachelpearson.com Website: www.iamrachelpearson.com Insta link: @rachelpearson.co LinkedIn: iamrachelpearson Links & resources mentioned in the episode: High ticket offer checklist - This in-depth guide gives you the steps to elevate your offer today. Plus, Rachel spills the insider knowledge and sharing the strategic pillars that enable her clients (and her) to sustainably attract high-level clients time after time. Dive in here: highticketoffer.iamrachelpearson.com If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up! I'm going to be sharing insider info on how your marketing, both organic and paid, needs to change to respond to this shift. And how to make sure Evergreen actually works for you and your business. (And isn't just an automated version of your live launch method!) Join me to find out how can we make sure you have genuinely engaged leads, discovering you AND buying, on repeat, reliably. Why it's so important to adapt to the changes in buyer behaviour we've seen over the past few years, without panicking and feeling like you're just throwing spaghetti at the wall! The inside scoop on Evergreen marketing that works, and Evergreen marketing that DOESN'T! How to escape exhaustion in your business and build a system that works for you, even when you're not there to turn the cogs How to design customer journeys that actually convert and allow your audience to build a relationship with you, not just feel bombarded by emails! Get the low-down on the model that I use with my clients to drive leads while building genuine connection and trust If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites! Whether you have a product or service-based business, having a future-focused design that shows personality and connects with your customers, is key. So, is now the right time for you to be revamping or relaunching your site!? Join me as I unlock the secrets to creating a space that compliments your social media efforts and successfully captures and converts paying customers. In this episode we cover: The importance of customer conversion and how to create joyful journeys that lead to seamless sales. The essential role copywriting and cohesive branding plays in your web design project. The key questions to answer on your website so your ideal clients feel confident you're the one for them. To price or not to price? Hannah answers the most common questions business owners struggle with when trying to DIY a web upgrade! Plus, Hannah's top tips for making sure your website reflects the ever-evolving nature of your business, so you're set up to scale. Hannah is a web designer who helps creative entrepreneurs with warm hearts and contagious laughs, extend their larger-than-life personalities onto websites that are as unique as they are. Based in sunny Brighton, she specialises in Squarespace and Shopify and is known for her playful, and colourful designs that excite and engage their audiences. Download her free checklist and fillable worksheet! Plus get a free example homepage wireframe - showing you exactly how to make your site pop! https://www.shinyhappy.digital/lionhearted To find out how Hannah can help you improve your existing website, you can find out about her Happify Your Website package here: https://shinyhappy.digital/happify hannah@shinyhappy.digital https://shinyhappy.digital https://www.instagram.com/shinyhappy.digital/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 3 things I learnt from my first business retreat (and what you need to know if you want to go on one!) 30:19
If you follow me on Instagram, you might have seen that I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like. Whether you want to go on a retreat, or if you are going to run one (or you're just interested!), this episode covers: Why I chose this Retreat (and how much it cost 😉) What I'll be looking for next time I book a Retreat. What exactly we did (work and fun!) - and why having two coaches was such a bonus. The 3 things I learnt from the Retreat that I'm trying to bring to my life now I'm home LINKS: Sam (Systems) - https://www.instagram.com/samwhizzz/ Coaches who ran the retreat: Bec: https://www.instagram.com/_rebeccahaydon_/ Jen: https://www.instagram.com/jenniferolsson.co/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 The unexpected impact of building a personality-led brand that brings your values to life with Kayleigh Lloyd 41:38
Creating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience. In this episode we cover: Sophie's experience of working with Kayleigh including the process they followed and the impact it had on her business The importance of creating a personality-led brand that aligns with you and your values How important it is to develop a confident brand when transitioning from freelancer or side hustler to a CEO, and the critical role it can play in your mindset and business growth The unconventional questions Kayleigh uses to dig to the root of your personality, story and brand mission Why bringing your brand to life, and using it consistently, can release time and headspace every single day Kayleigh is an independent brand specialist and design guru, on a mission to help go-getting female founders create personality filled brands and thriving businesses From game-changing workshops to bespoke design packages and VIP days, Kayleigh works her magic to help her clients level up their branding game with confidence. She's all about creating powerful, personality-led brands that are aligned with her clients' core values and vision in mind. Guest Key Links: Email: kayleigh@lloyd-creative.co.uk Website: kayleigh@lloyd-creative.co.uk Insta link: https://www.instagram.com/klloydcreative/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a team and sharing what I've learnt so far, in this episode I share the mistakes I've made and the light bulb moments that have helped me start to get it right! In this episode I talk through: You know you need help in your business - is the first person you need a VA? Working out what to do if the support you're getting doesn't make your life easier How to know when you need specialist help vs generalist help Stop trying to be 'well rounded' and lean in to the things you love - the 'star' analogy that changed my entire approach. Finding the right people to work with and the questions you need to ask. The one piece of advice I'd give everyone growing a team (or wanting to!). If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 How understanding your cycle can help you grow your business (without changing your whole life!) with Jacqueline Renee 49:47
As a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life that changes in relation to which phase I'm in. But in an effort to avoid the burnout cycle and to feel like I have the time and energy freedom to rest when my body is telling me to (rather than just pushing through!) it's something I've been interested in taking more seriously. In this episode with Jacqueline Renee - a 'cycle sync coach' and founder of Menstrual Mogul, joins me to talk through the basics of the menstrual cycle and discuss all my questions about how it works in reality and how to integrate it in your life, without it becoming another thing on your to-do list! In this episode we cover: Back to basics - the 4 phases of your cycle & your business superpowers in each one - and what to avoid! How do you juggle the needs or demands of your clients/business/life/kids etc with honouring the phase of your cycle you're in? Why do I feel more imposter syndrome & doubts with PMT? How your mindset can be influenced by your cycle phase. What if you don't have a predictable cycle or are on birth control? What is a first step to take if you want to start using your cycle to influence how your run your business or life? Jacqueline is a Cycle Sync coach for female entrepreneurs and not your average women. As a 10 year vet in the online space she realized the secret to building a sustainable business and avoiding burn out is by prioritizing our hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctors office so that the information can trickle down to all generations of females! Guest Key Links: Email: Menstrualmogul@gmail.com Website; www.menstrualmogul.com Insta link: https://www.instagram.com/menstrualmogul/ Tiktok @menstrualmogul Links & resources mentioned in the episode Podcast: https://www.menstrualmogul.com/podcast Fix your period - https://www.amazon.co.uk/Fix-Your-Period-Bloating-Moodiness/dp/0062937324 Stardust app - https://stardust.app/ Nuna app - https://www.nuna.ai/ 28 app - https://28.co/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you? This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business. In this episode we cover: Understanding Low-Ticket Offers : What exactly is a low-ticket offer, how it fits into your sales strategy, and why it could be a profitable addition to your business model. Strategies to Sell Low-Ticket Offers : 3 methods to sell low-ticket offers, including organically, using a Self Liquidating Ads Funnel (or SLO) and using the offer as part of a Lead Gen ad funnel - and the pro's & cons of each. What Influences the Success of a Low-Ticket offer Funnel : The key factors that can make or break the success of your low-ticket offer funnel, such as pricing strategies, offer & sales page testing as well as messaging, especially if you have fallen in to the 'warm audience trap'. Common Mistakes to Avoid : The common pitfalls and errors clients often encounter when trying to sell low-ticket offers, and how to avoid them. So, if you've been mulling over the idea of low-ticket offers, consider this your friendly nudge to give this episode a listen. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you! In this episode we cover: The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!) What stripping back to the bare minimum taught me and how I'm making changes to stop doing the things I was able to drop The 5 things I've changed in the last 3 months including: outsourcing Instagram & working on my messaging with Rachel Pearson testing new lead magnets using Ads & using my £15/day Facebook Ad funnel looking at my boundaries with clients evolving my email sequences to stop the reliance on Instagram batching the podcast to stop my resenting the time it takes 2 things I'm focusing on having in place before Xmas to truly move towards more time & energy freedom If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile. Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to discuss this topic. In this episode we cover: Breaking the 'I'll take any money' mindset that often comes with starting a business when there's a baby in the house. The emotional weight of treating your business like it's another child—and how to mentally separate the two. How to roll with life's curveballs—like another little one on the way or a big move—while still keeping your business afloat. The non-negotiable role of boundaries and why we both admit to skirting them occasionally. 😅 Identifying what tasks suck the joy out of you, and outsourcing them—be it in your home or your business. Scaling beyond £5k months without hitting burnout. 🚀 Suzy is a certified business coach, serial entrepreneur of over 16 years, military wife, and mother of 3. She combines all that lived in first-hand experience and expertise with her unrelenting optimism and overwhelming passion to help women realise their amazing potential and build the business & life of their dreams and genuinely enjoy the process without sacrificing time with their precious family. Guest Key Links: If you want to find out more about Suzy, Instagram is the best place to find her https://www.instagram.com/mothersofenterprise/ If you'd like to book a free call with Suzy: https://academy.mothersofenterprise.com/time-money-call Website: https://www.mothersofenterprise.com/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you. In this episode we cover: 1. The Myth of the 'Steady Stream' The misconception about committing to email list growth equating to a consistent client influx. The pitfalls of solely relying on ad campaigns and regular emails. 2. Three Pillars of Email Conversion Success : Maximising the Impact : Learn how to get the most out of every resource and piece of content you produce. Remember Episode 5? We're building on that! The importance of downloading rates and creating engagement from the start. Curating a Personal Journey : Discover how to make your subscribers feel connected, known, and valued. The overlooked treasure of welcome sequences and their potential impact. Decreasing the Conversion Time : Accelerate the journey from subscriber to client. Are you utilizing segmentation? The transformative power of segmenting and focusing on active subscribers. 3. Real-life Case Studies : How tweaking email sequences can drastically improve engagement rates. Harnessing the power of podcasts and integrating them into the subscriber's journey. 4. Practical Action Steps : How to keep your email content fresh, relevant, and targeted. Strategies for segmenting your audience and providing exclusive opportunities. Links & resources mentioned in the episode: Episode 5 : Creating a Lead Magnet that Attracts Ideal Clients If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme. Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode. In the episode we chat about: What is the Clifton Strengths test and why is it different to other tests? How your strengths can have a 'shadow side' and the impact this can have Examples from our own profiles, including the reasons I restarted the podcast, why I 'failed' at having a VA for so long and how Hannah's people pleasing was the key to consistency. How understanding my strengths has shaped recent decisions I've made to grow my business The impact of not using your strengths on your business and your health. Hannah Miller is a proud teacher by trade and she's been involved in leading three start-ups, including her current business. She is what you call a “Strengths-Based Coach” which is NOTHING to do with weightlifting and everything to do with personality and preferences. She has been trained to give her clients the tools to really get to know themselves, what they do best, what their contribution is, essentially, what their STRENGTHS are so that they are armed to make the right decisions and build a life that works for them. Guest Key Links: Website: hellosidekick.co Insta: @hellohannahmiller If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life. In this episode we cover: Current situ - where Sophie is at with the summer holidays at the moment How seasons of life and business impact summer holiday decisions Triggering conversations and judgement Ideas on structuring your business around the summer holidays 'Will I regret working?' vs 'I don't want to spend 7 days a week with my kids' Reviewing & planning for next year (already!) If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟 In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level. In this episode we cover: is episode we cover: 💡 Money Mindset: How your money mindset could be impacting your business? We particularly focus on feeling comfortable but you're not seeing the growth you want. Plus, Bec shares an exercise to do to identify where your money mindset beliefs come from and how to let them go. 💡 Trust, safety & comfort: What does 'feeling safe' in your business feel like? How do you learn to trust yourself and your decisions? How to create 'energetic minimums' to allow yourself to hold more money. 💡 Strategy and Mindset: They go hand in hand and as we grow, we can focus on new strategies but not up level our mindset. We talk about what that feels like and how to move through the discomfort and make the next level 'normal'. 💡 Bec's business growth: Bec shares how she has grown her £20k+/m business primarily using Instagram. She has recently launched a membership and talks about how that has prompted her to look at her strategies and it starting to use Facebook ads. 💡 Top 3 Takeaways: Sophie shares the three pivotal lessons she's learned from Bec that have impacted her business growth. 🔥 Whether you're feeling stuck or striving to reach a new financial milestone, this episode is jam-packed with transformative insights and actionable advice. Introducing... Rebecca Haydon Rebecca is a Mindset Coach and Business Mentor, with a Masters in Hypnotherapy and NLP & Keynote Speaking. She guides her clients to rewire their subconscious thoughts and create powerful behavioural changes so that they can reach their most mind blowing visions and goals. Her real passion, specialisation and focus is helping ambitious female entrepreneurs grow their business to multiple 5-figure months with so much ease, unlocking their highest level performance, build massive self-trust and step into the identity of the woman who is living a life full of experiences with regular travel and running a business that actually feels sustainable and safe. Find out more about Rebecca: Website: www.rebeccahaydon.com Insta link: @_rebeccahaydon_ Podcast : https://pod.link/1500633637 CEI Quiz : Find out what YOUR unique profile is so that you can operate your business based on you. https://www.rebeccahaydon.com/cei-quiz-sign-up Membership : The exclusive monthly membership for high-achieving entrepreneurs ready to achieve success and unlock their business growth through mindset work and hypnotherapy: https://www.rebeccahaydon.com/higher-self-society If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 Leak-Proof Your Lead Magnet Journey: Attracting Ideal Clients, Nurturing Subscribers, and Mastering Next Level Strategies 27:01
In today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy. In this episode we cover: 💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring your lead magnet messaging to attract your ideal clients when using Facebook and Instagram (Meta) ads. Learn how to avoid the common mistake of having a vague lead magnet that doesn't resonate with your target audience. 💧 Leak 2: Going Beyond the List Having ideal clients on your email list is just the beginning. Discover powerful strategies to increase the likelihood of lead magnet downloads and create a warm welcome sequence that brings them into your world and provides valuable data about their interests. 💧 Leak 3: Testing and Next Level Strategies Before diving into advanced tactics like using Meta ads for Masterclasses and low-ticket courses, it's essential to organically test your approach. Sophie reveals the strategy to ensure you don't leak money and set yourself up for success. Don't miss this opportunity to plug the leaks in your lead magnet journey and take your marketing to the next level. 🦁 If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 Powerful storytelling to authentically market your business and sell without the BS with Colette McBeth 44:32
What’s this episode about? Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering. In this episode we cover: Here's what you can expect from this episode: 💡 Discover why storytelling is essential for building connection and engaging your audience. 💡 Uncover the power of your own story and how to incorporate it into your messaging. 💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars. 💡 Find out how to make your offers and services more desirable through storytelling. Plus, we talk about: 🦁 Ads vs organic - do you need both? 🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!). 🦁 Where to start if you want to use the power of stories in your business Introducing Colette McBeth Colette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not. She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent. Guest Key Links: Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge Instagram: www.instagram.com/colettemcbethstorytelling Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
What’s this episode about? Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat! In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next level. In this episode we cover: 🔎 Gain Clarity: Discover how to analyze your existing marketing and identify the gaps and missed opportunities in your customer journey. 🚀 Small Changes, Big Impact: Learn how making relatively small adjustments can have a significant long-term effect on your business growth. 💡 Flip the Funnel: Explore a fresh perspective on your marketing funnel and see how viewing it as a customer journey can revolutionize your approach. 💌 The Art of Connection: Understand the importance of nurturing your leads and building meaningful connections at every step of the customer journey. 📈 Predictability & Reliability: Find out how data, automations, and Facebook ads can make your customer journey more predictable, enjoyable, and ultimately, more successful. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
What’s this episode about? I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year. Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning out. In this episode I cover: In this episode I really wanted to explore the key elements moving from working with clients 1:1 to creating a successful evergreen group programme. We cover: Is a group programme right for you? The number 1 thing you need to do if you want to successfully grow a group programme Gemma's experience of using Ads to grow her business, including her Ad costs for an online event where she made £50k The impact my group programme, Bloom, has had on my business as well as why I'm pausing it. This episode is for you if you have been pondering whether you should be starting a group programme, have already got one and are struggling to get clients signed up or get them the results you know are possible or even if you have a lower priced membership or currently run a launch model and are struggling with the burnout of endless launches! INTRODUCING… Gemma Gilbert Gemma is an expert in helping service-providers transition from a fully-booked 1-1 service into a group programme they can enrol into month on month without launching. As a former teacher, Gemma geeks out on curriculum design and helps her clients design world-class learner experiences so they can get results, without all the 1-1 time. With her strong background in email marketing and sales without launching, Gemma’s approach to marketing is relationship-focussed so you can make money without any of the manipulative ‘buy now’ pressure. If you want to find out more about Gemma, the best place is: In her Facebook group: Gemma Gilbert’s Scaling With Group Programmes (prev. Mummy's Got Clients) Or download her free guide: How To Fill Your High-Ticket Group Programme Without Launching If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Welcome! This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode. What’s this episode about? The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on. In this episode I cover: Big Move 1: Rebrand my entire business (including business name!). How did it come about? Why couldn't I just evolve the previous brand? Who has helped me? Big Move 2: Big changes to my services. Stopping my very successful group programme (Bloom). Being guided my client requests. Overhauling my services just 1 week before relaunching my new website. Big Move 3: Investing in support (big time!). What I've invested in. What I'd invest in again - and what I wouldn't. My plan for the next 6 months. Join me every Tuesday for more LionHearted marketing to help you navigate those big moves, stay focused on your goals and ultimately, take your business to the next level. Links & resources mentioned in the episode Previous podcast episode talking through my tricky 2022, an ADHD diagnosis and how I rebuilt my business from scratch - Episode Details For my rebrand I've worked with, and highly recommend: Graphic Designer: Kayleigh Lloyd - lloydcreative.co.uk Website Designer: Hannah - shinyhappy.digital Website Copywriter: Sarah Ellis - sarahelliswrites.co.uk Hester Barnes Brand Photograher: hesterbarnesphotography.com Dubsado: Toyah Wilcox: thebusinessbean.com The coaches that have made a huge difference to my business are: Mindset Coach: Bec Haydon - rebeccahaydon.com Evergreen Programme Coach: Gemma Gilbert - gemmagilbert.com Messaging & Storytelling Coach: Colette McBeth If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 The importance of creating a visual brand that is more than a logo with Helen Bamborough from Mumfolk 34:02
What’s this episode about? In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our social media and website. If you’ve always ‘made do’ with a simple logo, brand colours and some social media templates, but it’s starting to feel a bit disconnected and like it doesn’t represent your business, or you spend hours on Canva trying to make things ‘work’ and want to develop a more cohesive brand look and voice - this episode is for you! Episode key takeaways: Why branding is more than a font, colours and a logo (and what is really needs to include) When to invest in support with branding (and not to) The issue with using Canva for your branding How having a clear brand can decrease your mental load and increase your sales The ways your brand can attract dream clients (and repel ‘less than ideal’ clients!) KEY LINKS: Domestika course: Click here Instagram: @mum_folk Website: Mumfolk.com INTRODUCING… HELEN BAMBOROUGH Helen is a Brand Strategist, Creative Director and Founder of Mumfolk Studio - a Branding Agency for mums with creative, fashion & lifestyle businesses looking to stand out and make an impact. She’s designed for brands such as Whistles, The Bodyshop & Nobody’s Child before setting up her own studio in 2017 after having her first child. She helps mums in business gain brand clarity, magnetise the right clients and customers and build brand momentum. She’s also a Coach & Mentor for Brand Designers and featured Instructor & course collaborator for global teaching platform Domestika. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 Creating a personal brand, without constantly being online with Rachel Pearson, Business and Marketing Coach 34:42
What’s this episode about? The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business. We’re not talking about becoming an Influencer. We’re not talking about having to share every detail of your life - in fact we actually talk about sharing less but it having more impact. It’s a great episode to think about your business as a whole and how your personal brand is infused in to every element (so you may as well make it intentional!) Episode key takeaways: What is a personal brand and do all businesses need one? 3 ways to start using your personal brand in your business (especially your marketing) Why Sophie has really bright colours for her branding (hint: it’s relate to personal brand!) How you interact with your clients or your customer service policy is linked to your personal brand How to get clear on your personal brand and using it in your business. KEY LINKS: Website: https://iamrachelpearson.com Instagram: @rachelpearson.co LinkedIn: Rachel Pearson INTRODUCING… RACHEL PEARSON Rachel is an ex luxury marketing executive, agency owner and now accredited Business coach and mentor. Having launched multiple brands from conception to market in her 15-year career (hands down her best project so far has been launching a luxury airline with the team behind UBER…in a pandemic.), she knows that the quickest way to growth and fulfillment in business is by staying true to your values and yourself. Rachel passionately believes that there’s no ‘right’ way to build your business and works with women who are ready to do things their own way. She now focuses on helping coaches, consultants and service providers to stand out online with authority positioning, messaging and aligned sales so that they can attract high-value clients and sustainably grow their business. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 How to nail your branding photoshoot even if you hate having your photo taken with Vicki Knights from Vicki Knights Photography 40:39
What’s this episode about? In the first in a 3-part branding series, I speak to Vicki Knights about branding photoshoots and how you can make the most of them - even if you haven’t had a professional photo taken since your wedding day! Vicki is a brilliant guest and we talk about common concerns and questions about branding photoshoots (including what to do if you’re worried about a double chin like I was!) as well as the beliefs and fears lots of us have about being visible in our business and how that can hold you back (and what to do it about!). Episode key takeaways: Why you need to show your face in your business (yes, even if you have a product business) How to overcome your concerns/ fears about the shoot Being more visible in our business and how professional photos can help Finding the right branding photographer for you How to prepare for a branding shoot What to do with your photos once you have them Key Links: Free guide: 8 ways to get visible in your business with confidence Instagram: @vickiknights.branding Website: vickiknights.co.uk Introducing... Vicki Knights Vicki Knights is a visibility strategist and one of the UK's leading branding photographers. With well over a decade of experience, she has helped hundreds of entrepreneurs to show up with confidence with her magnetic brand photography, 121 training and her Visibility Retreat. Her work has been featured in publications around the world including Vanity Fair, Cosmopolitan, Forbes, The Telegraph and The Guardian. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co Email me here: hello@sophiegriffiths.co…
What’s this episode about? This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk about hustle culture, the impact of taking on other peoples goals (and not even realising it!), the push and pull of motherhood and running a business and how we have both been impacted by our corporate jobs when looking at how much we ‘should’ be earning. Episode key takeaways: Redefining what success looks like - and why that’s not always easy to do Fighting against or succumbing to seasonality of business and your life Guilt around not wanting to push harder in your business vs guilt for wanting to push harder and not having the time/space to do it The importance of fact checking what you see on social media and your own business INTRODUCING… CERI Ceri left a 12 year career in business development to embark on two big roles. Becoming a mother & launching a business. A serial entrepreneur Ceri has started, scaled, raised investment and taken a business to sale. Her experiences as a female founder led her to launch a non-profit business accelerator that helps more mums to start and grow a business. She coaches female founders to find ways to earn consistently in their businesses and regularly consults, creating strategy for corporate clients. Ceri has been featured in Grazia, Stylist, BBC News, BBC Radio 4 & Channel 5. Last year she was named one of the top 100 social entrepreneurs worldwide by Pioneers Post. All info about Ceri and her projects can be found here https://cerigillettcoaching.com And you can follow Ceri here: @cerigilletcoaching If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 MONEY: Practical, simple finance tips for small business owners with Anastasia Webber from Hummingbird Finance 40:04
What’s this episode about? Managing my finances as a small business was a big adjustment for me both practically (saving for my tax!) and mentally (you mean the price I charge isn’t the money I actually make?!). I had SO many questions when I started and couldn’t find anywhere to tell me exactly what to do, step by step. So in this episode that is what Anastasia and I try to do. We’ve gone back to basics and talk about all the really important things you need to know about your finances, especially in those first few years. Episode key takeaways: We answer common questions like: Do I need a business bank account? Is a spreadsheet ok or do I need software like Xero? What is the difference between bookkeeping and accounting? When do I need to invest in a bookkeeper or accountant? We also cover: Why is it important to know your business numbers, especially with the current climate, A simple system for receipts What are tax-deductible expenses (and what aren’t!) When should you be a sole trader vs a limited company (and what impact that has on you and your business) Using Profit first to structure your finances NOTE: This podcast was recorded in Summer 2022 and some of the specific tax thresholds or other information may have changed since the recording. We’d always advise you get specific advice about your financial situation from an accountant at the point you need it. KEY LINKS: Join Facebook group: Female business owners empowered about business finances Get the ‘5 step method to get you in control of your business finances’ Profit first book - Click here Website: www.hummingbird-finance.co.uk Instagram: @hummingbird_finance INTRODUCING… ANASTASIA Anastasia is an ICAEW chartered accountant with over 8 year’s experience in the finance industry. After working her way up, the corporate ladder she left to start Hummingbi rd Finance with the aim of helping small female-led businesses with accounting and boo kkeeping so they could focus more on what they do best to grow and achieve success. Anastasia’s core values are approachability, trust, communication, and enthusiasm. Sh e’s super passionate about helping women entrepreneurs feel empowered about their fina nces at whatever stage of business they are in. Outside of finance, you’ll find Anastasia relaxing in the evenings with a glass of win e, watching the sunset or a trashy Netflix series. She also loves to travel the world but nothing will feel more like home to her than walks in the Devon countryside with h er dog Tucker! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 SHOPIFY: How to create high converting Shopify product pages with Elle Williamson from The Ecommerce Assistant 30:04
What’s this episode about? If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversion rate and make their product pages work a lot harder for them. Note: If you don’t have a Shopify website, this episode is still packed full of tips and suggestions about how to create a page customers will want to buy from so it’s still worth a listen. Episode key takeaways: What is Shopify 2.0 and do I really need to switch to it? Why are product pages so important? What should I be including on a Product page? How can I update my product pages to boost sales at key points in the year? KEY LINKS: Judge Me app for reviews on Shopify: https://judge.me/ Website: www.theecommerceassistant.com Social media links: www.instagram.com/theecommerceassistant Sign up to hear about online courses launching Spring 2023: Sign up Get help from Elle: Book a call INTRODUCING… ELLE WILLIAMSON Elle founded The Ecommerce Assistant to help busy brand owners make more sales online, by teaching them how to use Shopify + Klaviyo to their full potential. Having spent over 11 years working in ecommerce, within small and big brands, her superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales. She offers a mixture of consultancy, training and done-for-you services to help more people have a successful online store. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 PINTEREST: How to use Pinterest to boost website traffic and sales with Faye Strange from Strange Social 31:19
If you are fed up with the Instagram algorithm or are looking for new ways to bring new customers into your world, this episode about Pinterest is for you! Sophie chats to Faye Strange, Pinterest expert, about why everyone is talking about Pinterest and how it can help small businesses get in front of their ideal audience (without any dancing!). Episode key takeaways: What is Pinterest and what are the concepts I need to get my head around? What content do you need for Pinterest and how much do you need to be creating? How is Pinterest different to Insta/Facebook/TikTok? Why would I invest time and resources in Pinterest? Key Pinterest strategies to get you started NTRODUCING… FAYE STRANGE Faye Strange is a Pinterest expert who helps inspiring service-based businesses who have educational content to share, reach more of their target audience and increase their revenue through Pinterest marketing. KEY LINKS: Free 2023 Pinning Plan: www.strangesocial.com/plan Evergreen Marketing Club: www.strangesocial.com/emc Pin-perfect in 4 weeks course: Find out more Social media links: https://www.pinterest.co.uk/strangesocial/ https://www.instagram.com/fayestrange_social/ https://www.linkedin.com/in/fayestrange/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 BEHIND THE SCENES: the big Pivot, light bulb moments and why I've taken a 6 month break from the podcast. 26:10
What’s this episode about? It’s been 6 months since the end of season 1 of the podcast and in that time there have been some big changes in my business. I wanted to kick of season 2 with a glimpse behind the scenes at what 2022 was like for me and my business to share some of the big learnings I had which you might relate to! In this episode I cover: 1) Why I totally changed a business that gave me flexibility and consistent income. 2) What drove me to apply for a corporate job over the summer 3) What I wanted to do after my group programme launched for the first time (and luckily my coach stopped me doing!) 4) How it’s all working now and the brand new way to work with me 1:1 If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 WEBSITE: 7 ways to increase your website conversion rate (and why it's important!) with Angela Bamford 36:33
What’s this episode about? In this episode, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk about tips for service based businesses as well as ecom! Episode key takeaways: What ‘website optimisation’ is and why you need to care The easy change you can make to get people to click your buttons! The reason your website is probably loading slowly (and why is matters) The simple steps you can take which will make the biggest difference. KEY LINKS: Link to Angela's free guide: Click here Tools: Speed measuring websites: Pingdom: https://tools.pingdom.com/ GT Metrix: https://gtmetrix.com/ Image compression tools: Offline: https://tinypng.com/ WordPress specific plugins: Smush: https://en-gb.wordpress.org/plugins/wp-smushit/ ShortPixel: https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/ INTRODUCING ANGELA: Angela is a web designer and developer who specialises in WordPress websites. Not only does she design websites for new businesses, but she also helps those who already have a website that needs development work. Prior to retraining as a professional web designer 5 years ago, she worked as a commercial buyer for leading High Street retailers, meaning she's passionate about customer service and maximising websites to make as much money as they can. Website https://abwebdesigns.co.uk Book a free discovery call: https://abwebdesigns.co.uk/contact/ Social media links: https://www.instagram.com/abwebdesignsuk/ https://www.linkedin.com/in/angela-bamford/ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 ADS - 3 easy ways to use Facebook Ads over summer (so you don't have to start from scratch in September) - Descript 17:14
In this episode, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September. In this episode I cover: 1) Why boosting a post is something I recommend in some situations - summer being one of them. 2) How to boost a post and get the best results 3) Using a traffic Ad to get good quality leads on to your website (and why you need to optimise for landing page views NOT link clicks) 4) The two options you have to grow you email list using Ads. The pros and cons and who should be using each of the methods. In this episode I talk about the option to book a power hour with me, however I am no longer offering these so click here instead to find out about the other ways you can work with me. Links: How to install the pixel: click here If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 COACHING - Creating a successful business without sacrificing your mental health with guest Lucy Harvey (Lucy Harvey Coaching) 40:29
When I read this Instagram post on Lucy's grid, it reminded me so much of how I felt about my business last year, I knew I had to have her on the podcast. It said: “I had a business that was making me good money but I was often working evenings and weekends and my 'created for flexibility' business was making me stressed and distracted when I was with my family and friends. Also I didn't love what I was doing and questioned it all the time. It took me a while to realise that this isn't success and what I wanted was possible and something I was allowed to have (hands up if you're telling yourself stories about how you're lucky with what you've got and if you were different it would all be OK)” Todays episode is for anyone who has wondered if running your only business was really this hard, if you really need to be available 24/7 or of you wonder if it's worth the impact on your mental health. Lucy and Sophie chat about their own experiences and Lucy shares 3 strategies she uses with her clients to help them make positive changes to their lives and businesses. INTRODUCING: LUCY HARVEY Lucy is a business coach who helps women achieve their dream job by creating or adapting their business. Her coaching focuses on reconnecting with yourself, understand how you work and what you want, and then creating clear strategies to grow your aligned business. KEY LINKS: WEBSITE: www.lucyharveycoaching.com INSTAGRAM: @lucyharveycoaching Free Discovery Call: Click here to book If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year. It might feel too early start thinking about September but, as I explain in the episode, a strong September is really key for both ecom and service based businesses. In this episode I cover: 1) My number 1 tip that I recommend to have the BEST start to September. 2) How to work out what you need to be focusing on in the first few weeks after the school holidays 3) Why the P.M.T Approach (focusing on the right people, with the right message, at the right time) is even more important in the period from Sept - Jan. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running. But with less than 5 weeks until the school holidays, you need to focus on the automations that are going to make the biggest difference to you and your business - and that depends on your goal for the summer. In this episode I talk through the key automations (and focus areas) for 3 of the most common summer business goals: 1) You want to maintain or drive sales 2) You want to build a warm audience for September 3) You want to stop your business for August This is a really practical episode so grab a pen and paper and map out your key actions and think about how you can do them little by little over the next few weeks. NB: the workshop mentioned in the episode has now happened. J oin the email list to get updates on future workshops. Other links: I mention ep16 is BRILLIANT for getting some idea what to write in your welcome sequence, listen here (or scroll back to that episode!) If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide your key goal and make sure you know exactly what you are doing when you start back in September. In this episode we look at 3 things you need to do *right now* to kick off your planning and get clear on: how much time you currently have to work on your business over summer and how much time you need - how do you bridge the gap? what your goal is - maintain sales or keep this business active to build a warm audience for Sept what are the non negotiables you need to get done over summer - and what happens if they take longer than you have KEY LINKS: FREE PLANNER: To help you work through the actions in the episode, and make a plan for the summer holidays, I have created a workbook and schedule planners: Download them here If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 EMAIL: 3 Money Making Sequences every Business Should Have with guest Eman Ismail (Ink House) 39:17
What’s this episode about? With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the way and it tails off. Well, what if all the key emails were automated? The ones that build a relationship with your potential customer. The ones the nudge someone who has been on the fence in to buying from you. The ones that have people hitting reply because the can’t help but tell you what they think! Eman is email conversion strategist and copywriter and this episode is packed full of practical tips and information on 3 automated sequences every business needs to have set up! Episode key takeaways: What on earth is an automated sequence and why do I need one? How to use content you already have to create killer emails. How to get people to engage with your emails, reply and buy! Why an abandon cart sequence isn’t just for ecom businesses Practical tips - how many emails to send, how frequently to send them and what themes to use in each! INTRODUCING: EMAN ISMAIL Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter, she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. KEY LINKS: WEBSITE: www.inkhouse.org.uk INSTAGRAM: @emancopyco If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Here’s what I’ve noticed about growing a business: You can know everything you need to be doing to effectively market your services but doing it is really hard. No amount of content consumption changes this. And that’s the temptations isn’t it, to learn more, watch more, listen to more people. And the problem with this? It’s easy to get it wrong. It’s easy to lose hours on ineffective marketing, attempt a million different tasks and not do any of them that well and be thwarted for weeks at a time by procrastination and overwhelm. After many conversations and working with over 150 businesses in the last few years, I have noticed 3 core problems stopping you from getting the sales and give you endless overwhelm and make you second guess yourself. In this episode I share those core issues and give you 4 actions to take to start moving forwards. Episode key takeaways: You need to get in front of more people - but work out what that looks like for you depending on the answer to a very important question (which I tell you in the podcast, obvs). You can’t stay consistent if you try and do everything yourself. Fact. If outsourcing isn’t an option yet, then automation is what you need to do. I share where to start and 3 core automations you need in place BEFORE the Summer Hols. You’ve put all your eggs in the Instagram basket, and the basket has a hole in it (does that work as a metaphor?!). I share why you are not alone and practical step to moving building other baskets (aka doing things that are actually going to bring you sales). If you know you need to get your sh!t together and grow your business, but can't seem to actually take action - the Bloomin' Marvellous Marketing Academy is HERE - whoop! Listen for more info or click the link below and I'll send you the details! KEY LINKS: PR Episode with Pippa: ‘Can small businesses really do their own PR?’ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 VIDEO - How do I make easy Reels for Instagram? with guest Danielle Bayes (Videos Undifficulted) 31:10
What’s this episode about? Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in the caption. But if you want to use it to grow your business, you need to get onboard with video, and quick. It doesn’t have to be complicated and after we chat through why Reels (and Stories) are so important on Instagram, Danielle shares lots of great tips on how to get over ‘the fear’ that comes with being more visible as well as tonnes of practical advice on quick and simple Reels that won’t take you all day. Episode key takeaways: Why video is key in 2022 (especially on Instagram) Practical tips to getting started with video, especially if you are nervous about showing your face Simple tips to making Reels (that don’t take all day) Danielle’s number one tool for creating quick and simple videos INTRODUCING: DANIELLE BAYES Danielle graduated (a fair few years ago) with a degree in media studies, and worked as a primary school teacher before freelancing as a social media manager. She now combines all three in her business Videos Undifficulted, helping small business owners and freelancers start conversations with video, no matter their level of skill or experience. KEY LINKS: WEBSITE: www.daniellebayes.com INSTAGRAM: @videosundifficulted TIKTOK: @videosundifficulted Get Danielle’s free download "4 easy and engaging videos to make with Canva" If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Spoiler alert: I love creating a plan (with multi coloured pens and a new notebook ideally!) but I almost never stick to it! Since running my own business it’s been a bit of an issue. Well, until I realised that initially all I needed to do was: one thing that bought new people in to my world, one thing that nurtured them and one thing that converted sales. Then I shared my simple plan with clients and I realised it’s a pretty effective way of getting sh!t done! So this episode shares my simple method and how you can use it in your business. Episode key takeaways: The To-Do List of Doom and why it’s stopping you moving forward How I built a marketing plan I actually stick to 3 core marketing activities you need to be doing every week (and my advice from testing them myself!) If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with one platform, never mind starting a new one from scratch. AND its all video - no thanks. In this episode we chat to Penny about TikTok and why, if you can get your head around it, it could be a total game changer for your business. Episode key takeaways: How TikTok is similar and different to Instagram Will I find my ideal clients there, isn’t it for teenagers? How to work smartly so you can do Insta and TikTok with loads of extra work Practical tips and accounts to follow to get started Common mistakes (and how to avoid them) INTRODUCING: PENNY WALKER Penny is the owner of social media agency @barbrusa_social . Specialising in teaching fun-loving, lifestyle brands to create personality-led content for TikTok and Instagram. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than six years of experience working in content, design and social media, Penny can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it. KEY LINKS: WEBSITE: www.barbrusa.com INSTAGRAM: @barbrusa_social TIKTOK: @barbrusa_social Sign up to Penny’s email list for more tips on TikTok If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
If you feel like you are doing all the things to market your business but you still aren’t getting the sales, this episode is for you! I take you through where your business might be ‘leaking’ customers and how you can stop the leaks and start to keep more people in your funnel and therefore buying from you. Episode key takeaways: Why understanding the numbers is so important What could be stopping new people from joining your cold audience Why your email welcome sequence is so key You website holds the key to getting more sales so you need to know it inside and out - I share how to get familiar and the common issues The 3 reasons you’re getting so many abandon carts and what to do about it If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 INFLUENCERS - How to work with influencers (without having a huge budget) with Vicky Sills (Lemonade Social) 41:47
If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and never get anything back for it - this episode is for you! Vicky helps businesses to harness the power of influencer marketing without huge budgets and in this episode she breaks it down in to easy steps you can follow to get started. Episode key takeaways: What exactly is an ‘influencer’ and how do you find them The first step to working with influencers Creating long term relationships How much do influencers charge and what do you get for the fee? The difference between influencers and content creators. INTRODUCING: VICKY SILLS Vicky has 20yrs experience in B2C marketing, and before launching Lemonade Social in 2018, spent 5 years working in the Creative Solutions team at the London Evening Standard, working with brands including British Airways, Starbucks, and Andrew Lloyd Webber Productions. Prior to her role at ES, Vicky worked for a film partnerships agency, working on above and below the line media partnerships and promotions. Her clients included Walt Disney Studios and 20th Century Fox. Vicky now specialises in organic social media management and influencer marketing and has managed social media campaigns for Celebrity Mum / Dad of the Year sponsorship, Instagram Story brand takeovers and new product launches. IMPORTANT LINKS: WEBSITE: www.lemonadesocial.co.uk INSTAGRAM: @lemonadesocial_ If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
This week we’re looking at 3 ways you can use Facebook Ads to amplify your organic content and get the maximum impact for your business! PLUS I share details of my group programme for the first time and how I can help you master your marketing (and stop the overwhelm!). Episode key takeaways: Getting more engagement on your social media strategically (i.e. without boosting 😉) How you can increase the amount of people on your email list using Ads Why video views should be a campaign that everyone should be thinking about as a long-term strategy. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Know that email is the way to go but love the way your audience interacts with you on Instagram? In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emailing your list, make sure you listen! Episode key takeaways: Why is email marketing so important If you are wondering what’s a good open rate? We talk through key stats to measure and how you know if it’s working. Why getting engagement is as important on email, as it is on Instagram (and how to get it!) Practical tips to get started Common mistakes (and how to avoid them) INTRODUCING: KELLY COOKSON Kelly has over 13 years’ experience in digital marketing. She’s passionate about helping business owners to generate consistent leads and revenue through email marketing, allowing them to step away from socials and make more sales! As well as copywriting email campaigns for her clients, Kelly teaches email marketing via her signature group programme, Electric Email, and her free Facebook group (From Spam to Wham!). She likes to drink Yorkshire tea (2 cups in the morning, please) and can be found wherever music is playing which includes at her local gym, where she won't be breaking any records but will definitely be breaking into a sweat. KEY LINKS: WEBSITE: www.cheerupmarketing.com INSTAGRAM: @cheerupmarketing FACEBOOK GROUP: From Spam to Wham Download Kelly's free guide: 10 Subject Line Tactics to get your Emails Opened If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Yes, it might be unusual for an Ads strategist to be talking about way to grow your audience WITHOUT using Ads! But I firmly believe that to get the most from Ads, you need a strong foundation to start from, and that includes having tried and tested organic strategies to grow your audience. In this episode I cover: Key social media strategies that you can use that don't involve Reels (or competitions!) Service based businesses: how to build trust with large groups to bring them in to your world and help them buy from you. Ecom businesses: creating ways to use other peoples audiences to grow whilst adding value. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
This episode is all about PR and how small business can make it work for them (without a little black book of contacts!). Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset. Episode key takeaways: What PR actually means for a small business The barriers to small business owners doing their own PR How to create a practical plan to get you started to do to get started Integrating PR in to your overall marketing strategy What makes some small businesses so successful at PR? INTRODUCING: PIPPA GOULDEN Pippa Goulden is a small business PR expert with over 15 years working in PR and nearly 2 years editing a successful consumer magazine, so she’s worked on both sides of the media fence. Pippa is on a mission to help small businesses use PR to grow their business, build their brand and drive sales. Pippa has a DIY PR membership and works 1-2-1 with small businesses to give them the knowledge and confidence they need to get the results for themselves. IMPORTANT LINKS: WEBSITE: www.theprset.com INSTAGRAM: @pippa_the.pr.set Download Pippa's free worksheet to see if you are PR Set: Six Ways To Get Your Business PR Set If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 ADS: 5 ways to know if you are ready to run Facebook or Instagram Ads (and what to do if you're not!) 15:20
This episode is all about looking at the foundations of your business to see if you are ready to start running Ads. If your foundations are shaky, your Ads are going to cost more and be less effective, so it’s really worth taking the time to check you have everything in place, before you start Ads. I run you through the 5 key elements you need to look at, and if you aren’t quite ready, how you can get it sorted so you can get started! Episode key takeaways: You need to have a proven product or service. If you don’t. I share way way to start getting sales quickly, before you invest in Ads. Do you have a warm audience? Should you use Ads to warm up your audience? A website that converts is KEY. I share the metrics you need to be looking at and some quick wins you can check and improve straight away. The pixel, cAPI and domain verification… if needs to be done, get help if you can’t/don’t want to do it yourself. Imagery is key, make sure you have a variety of style to give you options to test. If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Want to know what the key retail trends for 2022 will be? After a bumpy start to this year, many businesses are wondering what 2022 has in store, and what that means for their business. Relevant for both product and service businesses this episode is packed full of practical strategies and useful insight to help you kickstart your 2022 sales. Episode key takeaways: In this episode Catherine talks about: - 5 ways you can navigate the current consumer mindset (including pricing, the key reasons people will still buy and looking at your business model) - What this means for your business - The key actions you need to take as we move into the 2nd quarter Todays guest is Catherine Erdly from The Resilient Retail Club: Catherine is a small business retail expert, founder of The Resilient Retail Club, a Forbes.com contributor on the subject of starting and scaling a product business, a judge of the Good Retail Awards, on the Editorial Board of Modern Retail, featured as an expert commenter in national newspapers and radio, and a frequent writer and speaker on the retail industry at various trade shows and industry-led events across the country. @resilientretailclub on Instagram Catherine 's Website Free workshop: Grow your Sales in 2022 If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
1 ADS: The P.M.T Approach: The importance of people seeing your Facebook Ads at the right time 12:48
Final of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people , with the right message at the right time – see what I did there 😉. This episode is all about the importance of the right timing when getting the right message to the right people. Episode key takeaways: The most Important timing consideration with your cold audience How long does your warm audience stay ‘warm’ for? (and how to keep them warm!) Someone makes a purchase (hurrah!), do you still serve them Ad’s? The key audiences when you have a sale or are launching a new product (and why timing is key!) If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
Second of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people , with the right message at the right time – see what I did there 😉. This episode is all about the right ‘message’ to move your audience through your funnel (and towards purchasing!) Episode key takeaways: Why you need different messaging for different parts of your audience Examples of copy to use in your Facebook Ad’s at each stage How your pricing will determine your messaging goals When to be direct and ask for the sale, and when to build awareness of your brand 3 strategies I use to nudge people who have ‘Added to cart’ or are close to purchasing over the line! If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people , with the right message at the right time – see what I did there 😉. This episode is all about ‘people’ or often what I refer to as different audiences (but that wouldn’t work for the acronym). Episode key takeaways: The 4 key audiences all businesses need to be thinking about including in their marketing How to think about your ‘funnel’ so it helps deliver consistent sales Why you need a flow of people through all stages of the funnel Who is in each of the 4 audiences and how do you find them using Ad’s How Ad’s and other marketing can work together (especially if you have a limited budget) If you enjoyed the podcast, here are some ways you can be a part of my world: Social: Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!) More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths Free Resource: Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans , Work together: Ready to build an audience of superfans who are excited and ready to buy from you? Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you Got questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co…
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