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Distribution First

Justin Simon

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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Beyond Distribution with GTDC

Global Technology Distribution Council

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This podcast series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.
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Je Bosse en Grande Distribution

Jonathan Le Borgne

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Je Bosse en Grande Distribution est la première communauté francophone des professionnels de la grande distribution, de la grande consommation et de toute la sphère du retail. Animé par Jonathan Le Borgne, ancien chef de rayon au sein d'enseignes indépendantes et éditeur du site depuis 2010, le podcast part à la rencontre de celles et ceux qui participent à la transformation du secteur : dirigeant d'enseigne, fondateur de start-up, chef d'entreprise, consultant, responsable en magasin.
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Paranormal Distributions is a biweekly podcast about spooky history, creepy legends and scary stories. Every episode features a few new tales from the void, where hosts Cypress and Connor hash out their biggest, darkest, paranormal fears. If you've ever stayed up until 3 a.m. reading terrifying articles on Wikipedia, join the club. We kinda sorta believe. EMAIL US YOUR SPOOKY STORIES.
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Distribution Matters

Lucy Martirosyan, Jessica Eklund, and Josh Braun

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A series of informal interviews with presenters at the upcoming Distribution Matters pre-conference event, to be held this May at the International Communication Association's annual meeting in San Diego.
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Electrical Distribution Solutions is a podcast for electricians, engineers, architects and more. SSDi manufacturers custom electrical distribution and control systems for C-Store’s and QSR’s worldwide. This podcast is hosted by Jerry Nelson, Adam Bohnet, and Dorothy McCarley. They are the founders of SSDi and have over 20 years of electrical trade industry experience. We all have our favorite tools, let this be one of them!
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A podcast about restaurant distribution and foodservice economics. David works in the foodservice distribution industry, servicing restaurant groups in the U.S. Pacific Northwest. "I have spent half of my career in restaurants learning from customers, and the other half supporting restaurants as a foodservice distributor. Having always looked for a podcast that could teach me more about distribution, supply chain, foodservice sales, products, and restaurants, but never finding it... I decide ...
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A forum to simply discuss about underground hip hop music you can't find on syndicated radio stations, as well as anime that mite not be on mainstream US television, with some other topics that is interesting. Support this podcast: https://podcasters.spotify.com/pod/show/jimmy-bonez/support
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Uneven Distribution

Hearsay Culture Network

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William Gibson remarked: “The future is already here—it’s just not very evenly distributed.” Join Hearsay Culture’s Denise Howell to learn from time travelers among us, those creating the plotlines of our future from right here, today. Denise’s revealing interview style produces insights on new product developments affecting our world in unpredictable ways. Through conversations with leading technologists, businesspeople, and policymakers, Denise tracks the breadcrumb trail of tomorrow and n ...
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💬 "Chez Action, ce n'est pas le discount à la Leclerc avec les mêmes produits qu'ailleurs mais moins chers. Là, on parle de produits qui ne sont pas comparables mais qui sont à prix bas par rapport à ce que l'on peut trouver dans d'autres magasins." Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'a…
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In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast. They cover: The myth of “just putting content out there” Why relying on SEO alone isn’t enough to get your content seen Understanding the 80/20 rule for content performance The importance of repeating and repurposing your key messages Overview of the Distributi…
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What role do automation, global policy shifts, and evolving labor markets play in shaping the future of wholesale distribution? In Episode 123, Around the Horn in Wholesale Distribution explores some of the most pressing issues affecting the wholesale and manufacturing sectors in the new year. The New Year is off to a bang, as we're already seeing …
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Margins are slim for small distributors, especially in the food service industry. So, how does a local supplier take advantage of bespoke technology solutions without breaking the bank? Chris Elliott has the answer. He’s the co-founder and head of new business development at Kimelo by Cheetah Technologies, an elegant eCommerce platform that’s purpo…
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Supporting tech innovation in an area with multiple cultures and languages and many geographic barriers is challenging for even the largest vendors. According to Ali Baghdadi, SVP and CEO for the Middle East, Turkey and Africa (META) for Ingram Micro, those are key reasons why those companies look to distributors to build and support strong channel…
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💬 "La période de forte inflation vécue en 2022 et 2023 a révélé cette déconsommation, car elle a eu un impact très fort sur le pouvoir d'achat des ménages. Nous avons donc assisté à une baisse des volumes sur les produits du quotidien." Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et …
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💬 "Cette redistribution des cartes a été une opération magistrale. Ils ont acheté 10 ans de développement et 10 ans de temps pour gagner des parts de marché." 🎙️ Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son bilan ! En 2024, Casino a cédé plus de 250 magasins à Interm…
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💬 "Les parts de marchés cumulées des trois enseignes indépendantes représentent 54,4%. En 1994, ce chiffre était de 31,5%. C'est un vrai triomphe pour les indépendants." 🎙️ Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son bilan ! Au sommaire de cet épisode 📋 : Son parcou…
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It's time for predictions for the New Year - and new resolutions for success! How will economic shifts, evolving supply chains, and emerging technologies shape wholesale distribution in 2025? Episode 122 of Around The Horn in Wholesale Distribution dives into these critical topics and more, including the global impact of tariffs, nearshoring strate…
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Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement. In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabb…
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Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process. Integrating GPT with Google Sheets for meta descriptions and blog posts. Use AI to enhance your creativity and judgment. Tips …
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Team training is hit-or-miss. Businesses either choose a generic version that doesn’t directly address their industry or a vertical-specific program that’s so complex the team fails to fully implement it. Jeremy Wall has a simple solution. He’s the co-founder and CEO of GoalMakers, a learning platform that bills itself as the 10-week MBA. Jason cha…
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Are distributors and manufacturers ready to meet the challenges of economic uncertainty, AI-driven transformations, and evolving buyer expectations? In episode 120, we're joined by guest Mark Brohan to explore the key trends shaping wholesale distribution and manufacturing as 2024 comes to a close. Will macroeconomic confusion be sparked by interes…
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💬 "Regarder uniquement les fans pour un magasin, c'est comme si, il y a 10 ans, on ne distribuait les prospectus papiers que à ses clients, et notamment les 10% qui regardent leur boite aux lettres tous les jours." 🎙️ Pour ce nouvel épisode, nous accueillons Rafael Lefevre, Client Partner chez Meta pour parler de la publicité digitale à l'heure ou …
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🎙️ Pour ce nouvel épisode, nous vous proposons la rediffusion d'une table ronde organisée en collaboration avec Etyo sur le thème de la distribution alimentaire. De la personnalisation similaire à Netflix dans la sélection de produits à la montée en puissance des drives piétons. Nous discutons de la rationalisation des stocks, de l'impact des algor…
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Want to know a hiring secret? A self-directed development strategy can help you attract and retain top-notch talent in today's transient employment climate. J Carlton Harwood, a consultant and 30-year vet of Ferguson Enterprises, believes that staff success isn’t acquired through mandatory coursework. Instead, he champions a “hands-off,” self-direc…
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💬 "On ne peut pas créer de contenu sans avoir de stratégie derrière. Je ne parle pas uniquement des mots clés mais savoir qui sont nos clients, où ils se trouvent, et ensuite optimiser avec ces élements." 🎙️ Pour ce nouvel épisode, nous accueillons Jamey Lee, Co-fondateur de LocalRanker pour discuter de SEO local. Au menu de cet épisode 🗒️ Les base…
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Struggling to keep your LinkedIn content consistent? I get it. In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up yo…
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In this trans-Pacific episode, Kevin checks in from his Hawaiian vacation to join Tom in a rich discussion on the intersection of macroeconomic trends, wholesale distribution strategies, and emerging technologies. What are the implications of rising small business confidence, evolving tariff policies, and the AI-driven solutions that are shaping th…
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💬 "Si on veut changer les règles et les pratiques de consommation, il faut que ce soit le système qui opère le changement. Les entreprises vont devoir mener des co-opérations." 🎙️ Pour cette nouvelle mini-série, nous accueillons avec Philippe Goetzmann, spécialiste et conseiller des acteurs de la grande distribution. Son métier est aussi d'analyser…
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💬 "Je pense qu'il y a un switch à faire entre une distribution ancrée dans le produit vers une distribution qui va être beaucoup plus centrée sur une dimension service et qui va petit à petit s'exonérer de la dimension achat. Le produit n'étant qu'un élément du service que l'on va délivrer." 🎙️ Pour cette nouvelle mini-série, nous accueillons avec …
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The future of HVACR distribution is already here. But if your company is solely focused on the impending changeover to more eco-friendly components, it’s missing out on future-proofing the industry’s workforce. Rhonda Wight is miles ahead on both fronts. As CEO of Ohio-based Refrigeration Sales Corporation (RSC), she believes that developing next-g…
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💬 "Nos métiers de la consommation et de la distribution sont le meilleur reflet de la politique, car tous les grands sujets politiques se retrouvent dans un hypermarché." 🎙️ Pour cette nouvelle mini-série, nous accueillons avec Philippe Goetzmann, spécialiste et conseiller des acteurs de la grande distribution. Son métier est aussi d'analyser les t…
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On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy. *** WHEN YOU'RE READY ♻️…
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The blockchain ain't just for crypto anymore... As the new U.S. administration embraces emerging technologies to create cost-effective efficiencies, so goes the world of wholesale distribution and manufacturing. and we're here to guide you along this exciting new path! In this episode of Around The Horn in Wholesale Distribution, we explore how blo…
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💬 "Lidée c'était d'arriver à faire quelque chose de très fonctionnel, très clair, très simple, et qui soit compris par tout le monde." 🎙️ Pour ce nouvel épisode, nous accueillons avec Vincent Ruiz, directeur de l'offre chez La Vie Claire, pour témoigner de l'importance du merchandising et du parcours client ainsi que de l'accompagnement de Visiativ…
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Digital transformation, artificial intelligence (AI) and cybersecurity are expected to drive technology sales for years to come. However, relatively few vendors have the resources to scale sales and adoption of these innovative offerings on their own. At the recent GTDC Summit APJ event in Singapore, CEO Frank Vitagliano discussed those challenges …
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Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketer…
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Episode 3 in our series with TE Connectivity, Optimizing Energy Storage Systems In this episode, TTI hosts Paula Renfrow and Scott Stemley interview TE guest Brian Lineberry, as he explains how smart relays and contactors enable more dynamic and efficient charging, enhancing the flexibility and functionality. Follow TTI for supply chain news, marke…
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Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into: Optimizing and repurposing existing content to maximize its impact Leveraging AI t…
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Dans cet épisode, nous sommes avec Alexandre TACHET, Commercial Lead France chez Freshflow et nous vous proposons un format VRAI OU FAUX sur le sujet de l'intelligence artificielle au sein de la grande distribution. Bonne écoute ! __________ 📱 Le site 📧 La Newsletter 👋 Nos réseaux sociaux 📹 Le Studio 📍 Abonnement JBGD+…
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What’s the future of wholesale distribution amidst economic shifts and technological innovation? Episode 117 of Around the Horn in Wholesale Distribution dives into the pressing challenges and opportunities facing wholesale distribution and manufacturing today. Hosts Kevin Brown and Tom Burton explore the economic landscape, supply chain complexiti…
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💬 "Le sujet de la contactabilité est important. Pour les magasins, c'est tout simplement leur capacité à pouvoir rester en contact avec leurs clients, à pouvoir leur parler de manière régulière pour les fidéliser et surtout pour pouvoir avoir des leviers d'action quand ils ont besoin." 🎙️ Pour ce nouvel épisode, nous accueillons avec Justine Busson…
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Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https…
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Episode 2 in our series with TE Connectivity, Optimizing Energy Storage Systems This episode, “Improved System Quality with EMI Filters,” discusses the role of electromagnetic interference filters to enhance system reliability in increasingly complex environments. TTI hosts, Paula Renfrow and Scott Stemley, interview TE guest, Gomar Charton. Follow…
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What a week! With barely time to catch their breaths, hosts Kevin Brown and Tom Burton are joined by Alex Chasovsky from the Bundy Group to look at how policy changes might affect manufacturers, wholesale distribution, and the global supply chain. The episode dives into the current economic landscape, particularly in light of recent Federal Reserve…
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Episode 1 in our series with TE Connectivity, Optimizing Energy Storage Systems. Host Paula Renfrow is joined by Scott Stemley, TTI Supplier Marketing Manager, and Jason Roe, TE Connectivity Regional Product Manager, as they discuss enhanced power distribution and management and the primary areas of consideration for these applications. Follow TTI …
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If your C-suite isn’t entertaining conversations about artificial intelligence, is it interested in profitability? Perhaps that’s not a fair assessment. Maybe the C-Suite just needs a crash course in what the technology can do for distribution. Justin J. Johnson, founder and CEO of Motivate AI, is the perfect spokesperson for the job. Jason caught …
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According to IDC Group Vice President of Domain Research Avneesh Saxena, Asia Pacific is strategically important to the IT industry, with many emerging companies taking risks to drive innovation in the digital-first global environment. In this episode of Beyond Distribution with GTDC, he joins host Frank Vitagliano to discuss regional sales trends,…
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💬 "Il y a deux mots essentiels : couverture et répétition. Ce sont les fondamentaux média. Le souci d'un magasin c'est de bien toucher sa zone de chalandise et de déterminer combien de personne il peut toucher. Ensuite, on dit que pour mémoriser un message, il faut 2 à 3 répétitions en une semaine." 🎙️ Pour ce nouvel épisode, nous accueillons Audre…
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This is the third in our quarterly series with Dennis Reed. Dennis Reed, Senior Analyst with Edgewater Research, joins host Paula Renfrow as they dive into his market conditions report for Q3'24 and what the supply chain, IP&E and inventory market looks like now and going forward. Follow TTI for supply chain news, market insights and much more. Lin…
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Dans cet épisode, nous sommes avec Audrey Attias Vivanti, Directrice de Clientèle chez Nanotera, ainsi que Rafael Lefevre, Client Partner chez Meta. En attendant l'épisode complet qui sortira mercredi, nous vous proposons un format VRAI OU FAUX sur le sujet du prospectus et de l'e-catalogue. Bonne écoute ! __________ 📱 Le site 📧 La Newsletter 👋 Nos…
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