Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Το περιεχόμενο παρέχεται από το Guy Swarbrick, Editor - Alfa Romeo Driver, Guy Swarbrick, and Editor - Alfa Romeo Driver. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Guy Swarbrick, Editor - Alfa Romeo Driver, Guy Swarbrick, and Editor - Alfa Romeo Driver ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Episode 101 - Classic Motor Show Preview
Manage episode 448297779 series 3351722
Το περιεχόμενο παρέχεται από το Guy Swarbrick, Editor - Alfa Romeo Driver, Guy Swarbrick, and Editor - Alfa Romeo Driver. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Guy Swarbrick, Editor - Alfa Romeo Driver, Guy Swarbrick, and Editor - Alfa Romeo Driver ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In Episode 101 of the Alfa Romeo Driver Podcast - brought to you by the Alfa Romeo Owners Club - sits down with Club Chairman John Griffiths and Club Manager Guy Swarbrick to look ahead to the upcoming Lancaster Insurance Classic Motor Show at the NEC. What's going to be on the AROC stand? What else is there to look at? What's a podcast lounge?
107 επεισόδια
Μοίρασέ τοManage episode 448297779 series 3351722
Το περιεχόμενο παρέχεται από το Guy Swarbrick, Editor - Alfa Romeo Driver, Guy Swarbrick, and Editor - Alfa Romeo Driver. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Guy Swarbrick, Editor - Alfa Romeo Driver, Guy Swarbrick, and Editor - Alfa Romeo Driver ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In Episode 101 of the Alfa Romeo Driver Podcast - brought to you by the Alfa Romeo Owners Club - sits down with Club Chairman John Griffiths and Club Manager Guy Swarbrick to look ahead to the upcoming Lancaster Insurance Classic Motor Show at the NEC. What's going to be on the AROC stand? What else is there to look at? What's a podcast lounge?
107 επεισόδια
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Hello and welcome to Episode 107 of the Alfa Romeo Driver Podcast - brought to you by the Alfa Romeo Owners Club. This month I sat down with Alfa Hillclimber, National Alfa Day pace car driver and friend of the Podcast Mike Stark - and Former Club Chairman (and Alfa Romeo Driver Editor) Ed McDonough to talk about their recent discovery of an Alfa Romeo which competed at the Aston Hillclimb in 1912 - less than two years after the company was founded.…
Episode 106 of the Alfa Romeo Driver Podcast, brought to you by the Alfa Romeo Owners Club is our annual International Women's Day podcast. AROC Management Team member and Alfa Female founder Kirsty Hodson sat down with AROC New Zealand President Kirsten Adams-Ford and Head of PR for Alfa Romeo in the UK Krystyna Perry to talk about their achievements and their love of the marque. International Women's Day is on March the 8th.…
In episode 105 of the Alfa Romeo Driver Podcast – brought to you by the Alfa Romeo Owners Club - Editor Guy Swarbrick hosts one of our occasional ‘Meet the Club Officials’ podcasts. Taking over from David Faithful as MiTo Registrars makes Owen Reeve and Reeve Taylor two of the bravest individuals we've had on the show.…
In Episode 104 of the Alfa Romeo Driver Podcast, brought to you by the Alfa Romeo Owners Club. Editor Guy Swarbrick sat down with professional racing driver – and instructor – Steve Deeks to talk about his passion for Alfa Romeo. They talked for so long, we turned it into two epsiodes. Part 1 was released in December as Episode 103 and covered Steve’s early racing career and his links to Alfa Romeo – and how that developed into the passion he has for the marque. Part 2 covers his exploits in the Alfa Workshop 4C and the work he’s done with Jamie Porter to help develop the car. It should make sense if you haven’t listened to Part 1, but if you want to catch up and come back, that will work even better.…
In Episode 103 of the Alfa Romeo Driver Podcast, brought to you by the Alfa Romeo Owners Club, Editor Guy Swarbrick sat down with professional racing driver – and instructor – Steve Deeks to talk about his passion for Alfa Romeo. They talked for so long, we’ve turned it into two epsiodes - in Part 1 they talked Steve’s early racing career and his links to Alfa Romeo – and how that developed into the passion he has for the marque. Part 2 will cover his exploits in the Alfa Workshop 4C and the work he’s done with Jamie Porter to help develop the car and will be released in the New Year.…
In this special bonus episode of the Alfa Romeo Driver Podcast - brought to you by the Alfa Romeo Owners Club - Editor Guy Swarbrick sits down with Club Chairman John Griffiths and Club Manager Nick Wright - and a live audience - in the Podcast Lounge at the Lancaster Insurance Classic Motor Show at the NEC to talk about the show, the Club, the year's events and the Club's Guardian microsite scheme. If you'd like to see the team live in action - and we have no idea why you would - there's a webcam video version on the Club's YouTube Channel.…
In Episode 101 of the Alfa Romeo Driver Podcast - brought to you by the Alfa Romeo Owners Club - sits down with Club Chairman John Griffiths and Club Manager Guy Swarbrick to look ahead to the upcoming Lancaster Insurance Classic Motor Show at the NEC. What's going to be on the AROC stand? What else is there to look at? What's a podcast lounge?…
In the fifth episode of No Such Thing as a Brera Quadrifoglio - and the 100th episode of the Alfa Romeo Driver podcast - brought to you by the Alfa Romeo Owners Club - Guy Swarbrick, Kirsty Hodson, Nick Wright and John Griffiths gathered around the microphones with our four favourite facts from the world of Alfa Romeo patents... As promised in the podcast, here are a couple of links Fiat Strada - Handbuilt by Robots https://www.youtube.com/watch?v=-fXV6KzhBbM BL Ambassador - Handbuilt by Roberts https://www.youtube.com/watch?v=FU-tuY0Z7nQ And the one we didn't talk about... https://www.youtube.com/watch?v=BNPTlT8HXjk If you want to explore more Alfa Romeo patents (or find the ones we talked about) start https://patents.google.com/?assignee=alfa+romeo&oq=alfa+romeo And finally - and most importantly - the link to the Peter Collins book! https://www.veloce.co.uk/store/Alfa-Romeo-p455563040 And the discount code to get 30% off the cover price is... at 1:18 into the podcast. Or 3:45. Or 18:27. No - sorry, you're going to have to listen to the whole thing.…
In episode 99 of the Alfa Romeo Driver Podcast, brought to you by the Alfa Romeo Owners Club. Editor Guy Swarbrick is joined by two friends of the podcast – magazine regular and Alfa Workshop owner Jamie Porter and sim-to-real-life-racer Colin Cunniffe - to share their experiences on becoming a racing driver.…
In Hello Episode 98 of the Alfa Romeo Driver Podcast – brought to you by the Alfa Romeo Owners Club - Editor Guy Swarbrick sits round the virtual round table episode with the usual suspects – Club Chairman John Griffiths, Management Team members Kirsty Hodson and David Faithful and Club Manager Nick Wright – to talk about all - OK, most - of the things you can look forward to at National Alfa Day on Sunday the 18th of August at Bicester Heritage. We’re very much looking forward to seeing you all there.…
For the last two months we’ve been promising you an interview with Jamie Porter about becoming a racing driver. Last month he was bumped in favour of Alfa Romeo Managing Director Jules Tilstone. This month… well, this month we’re unable to bring the interview to you for technical reasons. Honestly, we lost it. We looked for it – for days – but it’s not there. We will re-record it, but unfortunately, Jamie is now on holiday. But we promised you Jamie, so Jamie you shall have. Here’s another chance to listen to Episode 24 – from way back in January 2021. If you’ve only started to listen to the podcast recently and haven’t listened to everything in the archive, this is a cracker. And, if you have listened to it before, it’s definitely worth another listen. If nothing else, it illustrates how much better our production techniques have got!…
In Episode 96 of the Alfa Romeo Driver podcast - brought to you by the Alfa Romeo Owner’s Club - Editor Guy Swarbrick sits down with Jules Tilstone - managing director of Alfa Romeo UK - to talk about his background, his plans for the UK retail network and the new Alfa Romeo Junior. If you were expecting Jamie Porter, talking about becoming a racing driver, that episode will now be released in July.…
In Episode 95 of the Alfa Romeo Driver podcast - brought to you by the Alfa Romeo Owner’s Club - Editor Guy Swarbrick and Management Team Member David Faithful and I witter on for the best part of an hour about the state of the UK charging network, domestic electricity prices, the economics of operating a motorway service station, whether or not driving enjoyment declines with age and – when we remember – the new Alfa Romeo Junior. To be fair, it’s mostly about the Junior.…
In Episode 93 of the Alfa Romeo Driver podcast - brought to you by the Alfa Romeo Owner’s Club - Editor Guy Swarbrick was joined by the Club’s longest serving member Ron Smith. No longer based in the UK – and, as we’ll see, he wasn’t when he joined, either - but still an active and enthusiastic member, as he has been for most of the Club's 60 year history.…
In Episode 92 of the Alfa Romeo Driver podcast - brought to you by the Alfa Romeo Owners Club - Editor Guy Swarbrick sat down with arguably the Club’s most enthustiastic Model Registrar Nathan Mahoney, to talk about his cars and the work he's doing with the GT Register - and, in particular, the growing collaboration with other Model Registers.…
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