Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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Το περιεχόμενο παρέχεται από το Lee Benson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lee Benson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Superpower of Great Leaders
Manage episode 428577303 series 3552137
Το περιεχόμενο παρέχεται από το Lee Benson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lee Benson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Lee Benson reveals the essence of leadership: creating value through your team. He stresses the need for leaders to consistently guide their teams to align with the business model, product value, and culture.
You'll Learn:
- Understand the Business Model: Know how your organization makes money, including pricing and expenses.
- Value of Products and Services: Continuously improve and understand market perception.
- Cultivate Culture: Foster behaviors and attitudes that drive results.
- Leaders face the challenge of misaligned decisions. Lee emphasizes guiding teams towards alignment with organizational goals, transforming them into high-performing units that create value independently.
Lee introduces holistic value creation: material, emotional, and spiritual (connectedness). It's an intentional system to maintain alignment and achieve growth.
Lee breaks down practical steps to become a leader who enhances organizational value. Move beyond clichés to achieve real results.
Listen now and transform your leadership.
#Leadership #ValueCreation #BusinessModel #OrganizationalCulture #TeamAlignment #HolisticValueCreation #LeeBenson #LeadershipDevelopment
For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/
67 επεισόδια
Μοίρασέ τοManage episode 428577303 series 3552137
Το περιεχόμενο παρέχεται από το Lee Benson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lee Benson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Lee Benson reveals the essence of leadership: creating value through your team. He stresses the need for leaders to consistently guide their teams to align with the business model, product value, and culture.
You'll Learn:
- Understand the Business Model: Know how your organization makes money, including pricing and expenses.
- Value of Products and Services: Continuously improve and understand market perception.
- Cultivate Culture: Foster behaviors and attitudes that drive results.
- Leaders face the challenge of misaligned decisions. Lee emphasizes guiding teams towards alignment with organizational goals, transforming them into high-performing units that create value independently.
Lee introduces holistic value creation: material, emotional, and spiritual (connectedness). It's an intentional system to maintain alignment and achieve growth.
Lee breaks down practical steps to become a leader who enhances organizational value. Move beyond clichés to achieve real results.
Listen now and transform your leadership.
#Leadership #ValueCreation #BusinessModel #OrganizationalCulture #TeamAlignment #HolisticValueCreation #LeeBenson #LeadershipDevelopment
For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/
67 επεισόδια
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Show Your Value with Lee Benson
1 How To Win at Home and in Business with Randy Gravitt 1:03:46
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Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedIn this episode of Show Your Value, I sit down with leadership expert Randy Gravitt to dive into the secrets of becoming a great leader — at work and at home. Randy shares powerful lessons from his journey as a coach, executive pastor, and leadership mentor. He talks about the importance of practicing your way to high performance, leading with integrity, and how to create value with and through others. We'll also explore how leadership isn’t just about results — it’s about building strong, moral teams and making a positive impact. Plus, Randy opens up about how leaders can balance success at work without losing at home. In this episode, you’ll learn: - Why “hope is not a strategy” when it comes to leadership. - The power of practicing with purpose to reach high performance. - How to lead with integrity and create real value. - Why great leaders focus on developing others, not just themselves. - How to balance winning at work and at home. If you're a leader, entrepreneur, or someone looking to grow, this episode is packed with insights to help you show your value every day. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
Most people looking to 10x their income are searching for shortcuts, hacks, or quick wins. But let me be clear—sustainable, exponential growth doesn’t come from luck or gambling. It comes from building a rock-solid foundation of value creation. In this video, I break down the exact principles that allowed me to grow my income by 10x—multiple times—without relying on tricks or schemes. I’ll take you through my journey, from working odd jobs as a kid to building and selling multiple companies, and the lessons I learned along the way. The key? Value creation. Not just financial, but emotional and spiritual value as well. The people who truly accelerate their income don’t just chase money—they lean in, solve problems, and constantly find ways to create more value for others. I’ll also expose the dangerous mindset that keeps people stuck—believing they can do the least amount of work for the highest return. That’s not how wealth is built. I’ll show you why real success comes from a commitment to growth, learning, and surrounding yourself with the right mentors, peer groups, and environments. If you’re serious about increasing your income in 2025, this is the blueprint. But ask yourself: are you ready to lean in and do the work? For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
1 Extreme Survival Lessons for Business & Life – How to Build Resilience 1:11:53
1:11:53 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:11:53
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedIn this episode of Show Your Value, I sit down with Stephan Kesting—martial artist, firefighter, outdoor survivalist, and entrepreneur. Stephan shares gripping stories from his 41-day, 1,000-mile solo canoe expedition through some of the most unforgiving wilderness in the world. From polar bears to hypothermia, from near-drownings to the mental game of endurance, this conversation is packed with hard-earned wisdom. We dive into: - The mindset required to survive in extreme conditions - How martial arts shaped his resilience and problem-solving skills - The lessons he’s learned from fighting, firefighting, and remote expeditions - The fine line between happiness and deep satisfaction in life and business - Why training against resistance (in any area of life) is key to real growth Stephan also shares insights from his work with GrappleArts, his Jiu-Jitsu training platform, and how he built a successful online business while balancing life as a firefighter. Whether you’re an entrepreneur, an athlete, or just someone seeking to push past your limits, this episode is packed with lessons on discipline, survival, and mental toughness. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
1 The #1 Mindset Shift That Separates Billion-Dollar Founders from the Rest 1:01:00
1:01:00 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:01:00
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedIn this episode of Show Your Value, I sit down with Judah Taub, a brilliant investor and thinker, to explore a concept that every entrepreneur needs to understand: local maximums—why most businesses and leaders get stuck making incremental improvements instead of taking the bold leaps that truly change the game. What we talk about: - Why the most successful startups in history didn’t just optimize—they revolutionized. - How to train yourself to recognize when you’re climbing the wrong mountain in business and life. - The coming wave of AI, why it’s lowering barriers to entry, and how entrepreneurs can use it to gain an edge. - The single biggest difference between founders who make it and those who don’t. - A powerful lesson from Blockbuster’s downfall and how to avoid the same mistake. - We even dive into an unexpected parallel between music, startups, and AI, revealing how creativity and strategy go hand in hand. This conversation challenged my thinking in some powerful ways, and I know it will do the same for you. If you’re serious about building something extraordinary, this episode is a must-listen. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
As we dive into this new year, let’s talk about something that impacts every single one of us: struggle. In this short episode, I break down how to reframe your perspective on struggle and use it as a tool to grow, evolve, and create more value in your life. Struggle isn’t inherently good or bad—it’s how we approach it that matters. Whether it's: - Healthy struggles that build our character and capabilities, - Unhealthy struggles we need to overcome without letting them define us, or - Intentional struggles we design to push ourselves toward growth, ...we can all learn to embrace struggle in a way that transforms our lives. Ask yourself: - Are you avoiding struggle, or using it as a tool for growth? - How can you better organize and develop your life to maximize value creation? - What’s holding you back from living and leading at your fullest potential? Let’s rethink how we approach challenges. By elevating our “struggle comfort zone,” we can stay calm under pressure, unlock new levels of success, and make a positive impact on those around us. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
1 Is Your Business Ready for the Customers of 2025? | David G Ewing 1:00:06
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Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedAre you serving your customers and clients to the best of your ability for 2025? Today we dive into the art of customer experience with David G. Ewing, CEO of Motive and a trailblazer in customer-centric innovation. With over 25 years of expertise, David has guided more than 500 companies to turn insights into significant revenue growth. From his Harvard engineering roots to leading Motive in redefining customer lifetime value, David’s journey is both inspiring and transformative. What We Cover: Why nurturing your current customers is more profitable than chasing new ones. How to transition from chasing customers to becoming the business everyone seeks out. The emotional connections that drive long-term customer loyalty. Scalable systems to grow your business efficiently. How referrals and existing relationships can fuel exponential growth. David shares actionable strategies that will inspire you to rethink value creation and customer experience. If you’re an entrepreneur ready to elevate your business and create lasting impact, this episode is for you. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
Today I sit down with the extraordinary Megan Dalla-Camina—author, entrepreneur, and founder of Women Rising. From her incredible corporate career at IBM and GE to building a global platform that has impacted over 10,000 women, Megan shares her inspiring journey of purpose, transformation, and creating lasting change. What We Talk About: - The pivotal question that changes lives: What do you truly want for YOUR life? - Overcoming burnout and finding purpose after corporate success. - Building confidence and breaking through the inner critic. - The systemic challenges women face—and how to rise above them. - Mindfulness, self-care, and the practices that power success. About Megan Dalla-Camina: Megan is a leader in women's empowerment, a bestselling author, and the creator of Women Rising, a program that partners with over 730 organizations worldwide to transform leadership across genders. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
1 How Jeff Kindler Led Pfizer and McDonald’s to Success 1:05:37
1:05:37 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:05:37
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedIn this episode of Show Your Value, we explore the remarkable career of Jeff Kindler, former CEO of Pfizer, and General Counsel at McDonald’s. Jeff’s journey from the courtroom to the boardroom offers invaluable lessons on leadership, innovation, and the power of diverse perspectives. Here’s what you’ll learn: - From Law to Leadership: How Jeff transitioned from a high-profile legal career to leading global businesses. - The Importance of Diverse Voices: Why Jeff believes the quietest person in the room often has the most insightful ideas—and how to ensure everyone is heard. - Risk and Innovation: The role of failure in driving breakthroughs and fostering a culture of calculated risk-taking. - Balancing Value Creation: Jeff’s approach to integrating material, emotional, and spiritual elements for impactful leadership. - Leading Through Complexity: Insights into managing multiple stakeholders and making decisions under pressure. Connect with Jeff: Learn more about Jeff’s work in pain management and innovative pharmaceutical solutions at Centrexion.com. Subscribe for More Episodes: Stay tuned for more incredible conversations with world-class leaders, innovators, and change-makers. Don’t forget to like, comment, and subscribe to Show Your Value with Lee Benson! For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
Thank you to everyone who listened to and supported Show Your Value in 2024. This was the shows first year and I've been privileged to meet some exceptional people and make a lot of new friends. The mission of the podcast is to highlight leaders of industry and show how holistic value creation is the way. I hope you enjoy this very special episode of the show which features some of my favorite highlights. I have to say, I enjoyed every conversation, so this is only a few snippets of the show. I think I might make another episode like this soon to highlight some other incredible nuggets of wisdom. This episode features: Howard Behar Amberly Lago Randy Garn Jeff Hoffman Ellen Petry Leanse Bruce Cardenas Gary Arnold Erika Ayers Badan Thank you for your continued support of the show and here's to 2025. Go forth an create value. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
In this episode of Show Your Value, I sit down with Melanie Dulbecco, the exceptional CEO of Torani. Melanie’s journey is nothing short of inspiring—she’s transformed a small, family-owned business into a global leader in café flavors, achieving $500 million in sales and expanding to over 50 countries. Her insights into leadership, team culture, and building a company that thrives while staying true to its values are lessons for every entrepreneur. Key Takeaways: - Unleashing Potential: Melanie shares how businesses can tap into hidden opportunities by aligning teams with a shared purpose. - Scaling Culture: She discusses the importance of preserving core values while scaling a team to hundreds of members. - Transparency Works: We explore the power of sharing financials and teaching financial literacy across all levels of a company. - Go Slow to Go Fast: Melanie’s approach to deliberate, thoughtful decision-making has fueled Torani’s hyper-growth. - Shared Success: We dive into how Torani’s Employee Stock Ownership Plan (ESOP) is creating wealth and opportunities for every team member. A Bit About Melanie Dulbecco: Melanie has led Torani as its first outside CEO for over 20 years, driving an incredible 25% year-over-year revenue growth. Her leadership blends small company agility with big company methodologies to innovate and expand globally. Passionate about strategic visioning, Melanie focuses on creating a business with a strong culture, meaningful partnerships, and “wow” products. Under her guidance, Torani is more than just a company—it’s a place where team members, customers, and partners thrive together. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
In this episode of Show Your Value, I sit down with Mike Beckham, co-founder and CEO of Simple Modern, a global leader in premium drinkware and lifestyle products. Since 2015, Mike has grown Simple Modern into a category leader for Amazon, Target, Walmart, and Sam’s Club, serving over 20 million customers annually and donating at least 10% of profits to nonprofits. Mike’s entrepreneurial journey spans from leading e-commerce ventures generating over $1 billion in revenue to guiding Simple Modern’s nine-figure success—all with a mission rooted in generosity and impact. A teacher and leader at heart, Mike is also the senior entrepreneur-in-residence at the University of Oklahoma Price College of Business. What You'll Learn: - The Secret to Resilient Teams: How a clear mission, values, and purpose can make your team recession-proof. - Risk vs. Agency: Mike’s framework for trading risks and gaining control as an entrepreneur. - From $0 to $100M: Key strategies for starting and scaling a business without outside investment. Mike’s perspective on leadership, giving, and business strategy is both inspiring and actionable. Don’t miss his take on leveraging judgment, embracing struggle, and building a business that thrives in any market condition. Connect with Mike Beckham: https://www.linkedin.com/in/mikebeckhamsm/ Subscribe for more episodes with the world’s greatest minds, sharing insights to help entrepreneurs build their value and create lasting impact. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
Today I’m revisiting one of the most important concepts I’ve ever applied in my life and businesses: holistic value creation . For most people, “value” often means money—profits, income, and material wealth. But to me, it’s so much more. True value is about creating balance across three dimensions: material, emotional energy, and spiritual (or connectedness). In this episode, I’ll share how I’ve approached value creation as an entrepreneur, a leader, and a family member. From building and selling 8 companies at industry-leading multiples to helping families strengthen their legacies, the framework of holistic value creation has been a game changer. Here’s what you’ll hear: Why emotional energy is the scarcest and most powerful resource How to foster connectedness and relationships in businesses, families, and communities Strategies for increasing material stability in businesses and households Lessons from my journey—from starting with nothing to building multigenerational wealth I’ve seen firsthand how applying this model leads to stronger businesses, healthier nonprofits, and thriving families. Whether you’re growing a company, leading a nonprofit, or building a family legacy, I hope these insights inspire you to think differently about how you create value in every area of your life. Take a moment to reflect: What does holistic value creation look like for you? How can you apply these principles in your decisions, relationships, and daily life? Let’s dive in and make value creation a way of life. Subscribe and follow Show Your Value for more conversations on leadership, value creation, and building a meaningful legacy. #valuecreation #leadership #entrepreneurship For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
I want to tackle an urgent question: What comes after the election? It's not a time to rest, to lean back, or to let others take the wheel. The real work begins now. I share my thoughts on why value creation behaviors must be relentless—why we cannot afford to stop building, improving, and demanding accountability. Too often, those who rig the game to take value out of the world never rest. Why should we? Governments should exist to improve the conditions for us to live, work, learn, and play—at a lowering cost. Yet, time after time, we see the opposite. We settle for mediocrity and let distractions like tribalism and name-calling steer us away from what matters: better outcomes for all of us. This episode is about responsibility, accountability, and shining a light on what's broken. It’s about rejecting the status quo and fighting for progress—not by waiting for leaders to deliver miracles but by holding them to a higher standard. I’ll walk you through the mindset that’s helped me in business and in life: holistic value creation. From material and emotional value to the critical importance of connectedness, these principles apply not just to entrepreneurship but to our roles as citizens, family members, and community builders. We’ll talk about uncertainty—why it’s inevitable and why embracing it, rather than fearing it, can propel you forward. From voting to starting a business, from leading a family to shaping a nation, the principles remain the same: always move forward, always create value, and never settle for less. Whether you’re one person casting a vote or a leader guiding a team, this episode challenges you to step up, stay vigilant, and stay committed to creating net-positive outcomes. One person can make a difference. Let’s talk about how. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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Show Your Value with Lee Benson
In this episode of Show Your Value , four world-class leaders from previous episodes share their most profound insights and strategies for creating value that lasts. Whether you're an entrepreneur, executive, or leader striving to make an impact, this conversation will empower you to think bigger, act intentionally, and leave a legacy of meaningful results. What You’ll Learn in This Episode: How to cultivate a mindset that drives value and impact. Practical strategies for scaling your vision and letting go of limiting habits. The role of authentic leadership in creating lasting value. Why embracing conflict is key to growth and high-performing teams. How to align your purpose with action and build a meaningful legacy. Featured Guests: Evan Carmichael : Mindset expert and creator, sharing how intentionality and positive energy fuel success. Allison Maslan : Business strategist, diving into the power of thinking bigger and leading with vision. Doug Conant : Leadership expert, revealing the secrets to authentic, results-driven leadership. Steve White : Purpose-driven executive, exploring how to leave a legacy by creating value for others. Key Takeaways: The best way to thank a mentor or teacher is by applying what you’ve learned and making an impact. Small, intentional changes lead to long-term, sustainable success. Leadership starts with understanding yourself and building on what works for you. Creating value means thinking beyond profit—aligning your purpose with action changes everything. Connect with Us: Subscribe to Show Your Value for weekly conversations with the world’s greatest minds, helping you elevate your business and create lasting impact. We’d love to hear from you! Share your biggest takeaway from this episode in the comments or tag us on social media. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
In this episode, I sit down with Mark Miller, best-selling author, leadership expert, and former VP of High-Performance Leadership at Chick-fil-A. We dive into the genius of balancing results and relationships, a cornerstone of Mark’s leadership philosophy. Mark shares insights from his latest book, Uncommon Greatness: The Five Fundamentals to Transform Your Leadership . Learn how Chick-fil-A created a leadership culture that blends achieving exceptional results with fostering meaningful relationships. We also discuss the importance of defining leadership, the power of community, and why successful teams thrive on connectedness. What We Talk About: Why the best leaders focus on both results and relationships. The evolution of leadership principles at Chick-fil-A. How to build a culture where every team member thrives. Leadership fundamentals that every organization needs. It was an absolute pleasure chatting with Mark and I highly recommend his book Uncommon Greatness. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/…
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