The Fundamentals of Value Creation with Lee Benson

Show Your Value with Lee Benson

Today I’m revisiting one of the most important concepts I’ve ever applied in my life and businesses: holistic value creation. For most people, “value” often means money—profits, income, and material wealth. But to me, it’s so much more. True value is about creating balance across three dimensions: material, emotional energy, and spiritual (or connectedness).

In this episode, I’ll share how I’ve approached value creation as an entrepreneur, a leader, and a family member. From building and selling 8 companies at industry-leading multiples to helping families strengthen their legacies, the framework of holistic value creation has been a game changer.

Here’s what you’ll hear:

• Why emotional energy is the scarcest and most powerful resource
• How to foster connectedness and relationships in businesses, families, and communities
• Strategies for increasing material stability in businesses and households
• Lessons from my journey—from starting with nothing to building multigenerational wealth

I’ve seen firsthand how applying this model leads to stronger businesses, healthier nonprofits, and thriving families. Whether you’re growing a company, leading a nonprofit, or building a family legacy, I hope these insights inspire you to think differently about how you create value in every area of your life.

Take a moment to reflect: What does holistic value creation look like for you? How can you apply these principles in your decisions, relationships, and daily life?

Let’s dive in and make value creation a way of life.

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