Tobin Slaven δημόσια
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Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha! But how cool would it be if your sales & marketing could race around the competition like a Lamborghini? In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is try…
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Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.
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In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?
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In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.
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Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your …
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I went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/
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This short and sweet episode (less than 4 minutes) shares a counter-intuitive way to engage more deeply. Turns out our best efforts to be more polished may actually be costing us new clients. See https://TobinSlaven.com/scale for more information about how we are creating more conversations, and with the right people.…
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In this episode of Stop Marketing Now - I recorded a short piece of background on conversational copy for our paid coaching group. And I am sharing that background with the podcast audience today.What is conversational copy, and why does it matter? Let's dig in.
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In this episode of the Stop Marketing Now podcast, we talk about that feeling (many entrepreneurs wrestle with this) of scuffling along, and not making the progress we want. Not winning and feeling frustrated. So I dig into my past as a former basketball coach to share some insights into what this means for you - and how to turn the game around.…
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Special edition of the podcast. This past weekend I had the opportunity to hear John Rowley speak at a business event in NC. Here are several of my top takeaways. Never heard of John Rowley? Neither had I - but here is a link to his book and his amazing story: https://www.amazon.com/Climb-Ladder-Success-Without-Running-ebook/dp/B00513MO0U…
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How big is your audience really? It's not the number on the screen that you THINK you have... what is the real test of audience size (and value)?It's the 1st of the month and I am back with the Stop Marketing Now podcast... after a month-long hiatus.
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In this episode of Stop Marketing Now, we talk about how Givers-Get, and what happens when you give first and give regularly, to create a balance of trust with your audience. Remember that the grass is greener where you water it, so top marketing and start a conversation instead.
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In this final part of the 5-part series, we talk about the launch of the upcoming (May 2018) List Building Bootcamp... a 10 Day Challenge (free) for folks who want to build their list, build deep and meaningful relationships, and monetize those connections to the tune of $1 per subscriber per month.
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What is it that I actually do? I didn't have a good answer to that question for a long time, and it showed. My business wasn't progressing the way I wanted it to. But I have a very specific answer now... and learning to find that answer has put things on a whole new trajectory.
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In this episode of the Stop Marketing Now podcast, I share the story of two clients (Scott and Stefani) who are Instagram Influencers who struggled to sell their coaching program - until we made two slight shifts in how they presented their offer... which resulted in a five-figure launch. This is the power of list building, monetization, and most i…
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[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?” ??? A buck gets you ten, you have…It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who push a button (hit send ???) and it produces thousands of dollars flowing into their accounts.Sounds…
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When I shared my presentation at Social Media Breakfast a few days ago, one thing I forgot to add was the invitation to the email mini-course (free) called the List Building Bootcamp that I am working on. It will be a 10 day, 10 minutes a day challenge, and help you put all the essential, and foundational pieces in place to grow your audience. Drop…
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This is a redux of my presentation last week to Social Media Breakfast Maine in Portland, where I was asked to speak about list building and monetization for non-profits. But these ideas (adding an informational business model) works not only for non-profits, but for any business or organization. Are you getting less than $1 per subscriber per mont…
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On this episode of the Stop Marketing Now Podcast (and do this instead) with Tobin Slaven, we talk about why your marketing shouldn't stop just because they become a customer. In fact, there are 3 really good reasons to keep building the relationship. Can you guess what they are?
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