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Este podcast tiene como principal objetivo el ayudar a emprendedores, autónomos y PYMEs para que consigan su éxito personal y financiero aplicando las estrategias correctas del Marketing Digital.
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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
26:09
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who'…
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On today’s podcast episode, we discuss how Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of th…
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Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024
31:40
On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnso…
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The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024
37:48
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own…
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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
28:53
On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President …
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Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024
19:40
On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship oppor…
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The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024
19:41
On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic. Follow us on Instagram…
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On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst…
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🧒🏼🌍 Maria Begue te cuenta sobre sus comienzos en Valencia, cómo su pasión por los negocios la llevó a estudiar en Estados Unidos, y cómo desde entonces ha crecido hasta convertirse en una experta en la optimización de LinkedIn. 📚💻Από τον Toni Herrera
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The Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024
40:20
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice …
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On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf. Follow us o…
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Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
15:42
On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/…
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In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller…
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The Weekly Listen: What Happens to Search Now SearchGPT is Here, How to Market Through Emotion, and More | Nov 8, 2024
40:32
On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Dir…
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The Daily: Why Meta Investors Remain Somewhat Skeptical, Even as Profitability Climbs | Nov 7, 2024
17:26
On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg. Follow us on Instagram at: https://www.i…
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Reimagining Retail: The Commerce Media Companies to Watch and the Emergence of the Financial and Travel Networks | Nov 6, 2024
21:54
On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano. Follow us on Instagram at: ht…
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The Daily: Positive Signs for Snap?—Can it Grow Users in North America Again, a New “Simple Snapchat” Experience, and More | Nov 5, 2024
17:50
On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a “Simple Snapchat” app could do, and the potential impact of a new “Sponsored Snaps” ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg. Follow us…
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On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, …
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Bienvenid@ al episodio 240 del Podcast eMarketerSocial! 🌟 Hoy tengo el placer de charlar con Rafa Mora, un creador de webs y aplicaciones que dio un giro impresionante desde el mundo de las ventas hacia el diseño digital para startups. 🚀Από τον Toni Herrera
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The Weekly Listen: Is Ad Fatigue Actually Getting Worse, How GenAI Might Change Our In-Car Experience, and More | Nov 1, 2024
37:46
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcast…
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On today’s podcast episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Blake Droesch and Rajiv Leventhal. Follow us on Instagram at: htt…
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Reimagining Retail: The Unofficial List of Retailers Who Came Back From the Dead/A Difficult Spot (October) | Oct 30, 2024
33:22
On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and…
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On today’s podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer’s quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic. Foll…
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Around the World: The Digital Lives and Lifestyles of Everyone in the World: Is “Peak Media” in Sight, Who Watches the Most Influencer Videos, and More | Oct 28, 2024
27:10
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of …
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The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024
44:01
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and mor…
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On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish …
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Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024
23:44
On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow us on Instagram…
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The Daily: How AI Chatbots Could Change Our Lives and a Possible AI Agent Revolution | Oct 22, 2024
22:02
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and Technology Analyst Jacob Bourne. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponso…
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On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stam…
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The Weekly Listen: The DoJ Floats a Google Breakup That Could Change Search, Walmarts Designed Just for You, and More | Oct 18, 2024
40:26
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America l…
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The Daily: Who is Actually Using GenAI, What They’re Using it For, and Nobel Physics and Chemistry Prizes Go to AI Pioneers | Oct 17, 2024
22:38
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation. Follow us on…
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Reimagining Retail: How Consumers View October Prime Day and How It's Changing Holiday Shopping Behavior | Oct 16, 2024
17:29
On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Za…
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The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024
30:19
In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sev…
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🧒🏼🌍 Maria Begue te cuenta sobre sus comienzos en Valencia, cómo su pasión por los negocios la llevó a estudiar en Estados Unidos, y cómo desde entonces ha crecido hasta convertirse en una experta en la optimización de LinkedIn. 📚💻Από τον Toni Herrera
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The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
15:14
On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes. Follow us on Instagram…
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Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024
45:25
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY. Follow us on Instagram at: https://www.instagram.com/emarket…
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The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024
40:31
On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian …
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The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024
23:15
On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel K…
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Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
19:48
On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsors…
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In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisi…
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The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
22:50
On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson. Follow us on Instagram at: https://www.instagr…
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The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024
35:35
On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the di…
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The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024
22:26
On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grac…
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Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024
21:59
On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsors…
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238 Víctor Millán: Periodista y Creador del Proyecto Escribe.pro
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🎙️✨ ¡Bienvenido al episodio 238 del Podcast eMarketerSocial! 🌟 Hoy tengo el placer de charlar con Víctor Millán, un brillante emprendedor digital que ha logrado crear un proyecto que está marcando la diferencia en el mundo online. 🚀Από τον Toni Herrera
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The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024
21:22
On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strat…
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Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024
29:30
On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportu…
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The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024
39:08
On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Dav…
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The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024
24:31
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the…
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Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024
27:52
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who…
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