Τα καλύτερα Marketing OClock podcast (2024)

1
A New Search Engine Has Entered the ChatGPT 59:37

2d ago59:37

59:37

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU.Thank you Adzviser for sponsoring today’s show. Supercharge your marketing…

1
Mind Your Own Business Links. Google Ads Rolls Out New Asset type. 1:04:20

11d ago1:04:20

1:04:20

This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads.Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solution…

1
Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities 59:07

18d ago59:07

59:07

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show…

1
Keeping You POASted On Gross Profit Optimization in Google Ads 1:03:06

25d ago1:03:06

1:03:06

This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with a…

1
The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview. 1:02:51

1M ago1:02:51

1:02:51

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local r…

1
AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out. 1:00:38

1M ago1:00:38

1:00:38

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this…

1
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok 48:41

2M ago48:41

48:41

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https:/…

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

2M ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

2M ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
BInG Updates Coming to Microsoft Advertising 57:41

2M ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

2M ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

3M ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

3M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

3M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

3M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

4M ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
The Final Note… Google Search Notes Are Officially Dead 58:32

4M ago58:32

58:32

Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discor…

1
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings 58:47

4M ago58:47

58:47

Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoc…

1
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies. 54:36

4M ago54:36

54:36

Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressno…

1
Google Ads (Mis)Spells Out Brand New Keyword Updates 58:47

5M ago58:47

58:47

Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the M…

1
Google Ads crEDITS Payment Options for Advertisers 56:53

5M ago56:53

56:53

Google Ads Removes Credit Card PaymentsThis week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-…

1
Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence. 45:04

5M ago45:04

45:04

Apple Intelligence Launches & Other Digital Marketing News This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universa…

1
Google AIn’t Over(view). How Google is "Improving" AI Overviews. 55:16

5M ago55:16

55:16

Google “Improves” AI OverviewsThis week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth…

1
A Glimpse Behind the SERPtains: Google Search Documents Leaked 1:02:40

5M ago1:02:40

1:02:40

This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/univ…

1
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements 1:16:47

6M ago1:16:47

1:16:47

Google Marketing Live 2024This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.SAVE YOUR GA3 DATA - ht…

1
Google I/O 2024 1:13:21

6M ago1:13:21

1:13:21

Google I/O 2024This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://su…

1
Site Reputation (Google's Version). New Abuse Policy Is Rolling Out. 1:06:51

6M ago1:06:51

1:06:51

Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close.SAVE YOU…

1
The March 2024 Core Update Kept Rollin' Rollin' Rollin' Rollin' & SEOs Don't Know What They're Gonna Do Now 1:10:08

6M ago1:10:08

1:10:08

March 2024 Core Update Rollout Complete #googlecoreupdate #googleads #googleadsense This week on Marketing O’Clock, Google finally put a COREk in the March 2024 Core update, new PMAX updates are insight(s), Google Publisher Center will stop allowing you to add new publications, and Google Ads is hitting pause on keywords with no impressions.SAVE YO…

1
Ain't No Party Like a Third Party 'Cuz Third Party Cookies Won't Stop (in 2024) 1:07:58

7M ago1:07:58

1:07:58

Chrome’s Third Party Cookie Phase Out Delayed AgainThis week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US?SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take …

1
New Ad Intents Formats Make No (Ad)Sense 1:03:01

7M ago1:03:01

1:03:01

Google AdSense New Ad Intents FormatsThis week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!SAVE YOUR GA3 DATA - https://cypressnorth.com/so…

1
Creators are Setting Up Shop With New YouTube Shopping Features 1:15:01

7M ago1:15:01

1:15:01

Creators are Setting Up Shop With New YouTube Shopping Features This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more s…

1
Our Comment-ary On Google’s Latest Test 1:01:51

7M ago1:01:51

1:01:51

Comment Button In Google ResultsThis week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extra…

1
Nothing Really (For)Matters Anymore In Google Ads 1:01:51

8M ago1:01:51

1:01:51

Google Announces Changes to Search Ad Metrics DefinitionsSAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------…

1
Forum Better or Worse? Google is Rebranding Perspectives to Forums 1:15:18

8M ago1:15:18

1:15:18

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/-----------------------------------------------------------------------------------…

1
Elon aXes Likes, Reposts, & Replies from the Feed 1:14:01

8M ago1:14:01

1:14:01

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/-----------------------------------------------------------------------------------…

1
Keep Your “Pause” Off Our Ad Groups, Google Ads! 1:03:03

8M ago1:03:03

1:03:03

Google Ads Will Pause Ad Groups With No ImpressionsSAVE YOUR GA3 DATA - https://uadataextract.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/-------------------------------------------------------------------------------…

1
Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax. 1:08:37

9M ago1:08:37

1:08:37

Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax. Search Partner Placement ExclusionsThis week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Go…

1
Making ConSense Out Of Google’s Consent Mode V2 Announcements 52:12

9M ago52:12

52:12

Google’s Consent Mode V2This week on Marketing O’Clock, we have a special guest to help you make ConSense out of Google’s Consent Mode V2 Announcements. Plus, Reddit makes an AI-nonymous deal to provide Reddit user responses into a large language model. Then, Google Ads’ sales team is up to their dirty tricks again, this time in Gmail inboxes.SAVE …

1
End of (Web) Story. Google Pulls Back on Web Story Placements. 57:00

9M ago57:00

57:00

Google Pulls Back on Web Story Placements This week on Marketing O’Clock, Is Google closing the book on Web Stories? Plus, Google launches a Brand new update to LSAs and Google has a Pinteresting new advertising partnership. SAVE YOUR GA3 DATA - https://uadataextract.com/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at -…

1
(Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday. 1:03:01

9M ago1:03:01

1:03:01

Enhanced Conversions in Microsoft AdvertisingThis week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie…

1
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates 1:00:42

9M ago1:00:42

1:00:42

Single Headline RSAs, Campaign-Level Headlines, & More Google Ads AnnouncementsThis week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to …

1
Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out 1:08:11

10M ago1:08:11

1:08:11

Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out This week on Marketing O’Clock, Chalk it up to Conversational Experience. Google Ads is rolling out their AI-powered campaign setup tool. Plus, LinkedIn is LEADing the way for B2B advertising with sponsored post ad format. Take our survey - http://survey.marketingocl…

1
Immoral Support | Google Ads Advertisers are Fed Up With Customer Service 1:14:28

10M ago1:14:28

1:14:28

Immoral Support | Google Ads Advertisers are Fed Up With Customer Service Google Ads Advertisers are Fed Up With Customer ServiceThis week on Marketing O’Clock, We find out why Google Ads customer service is hardly serving customers. Plus, a new Google Ads campaign feature is making headlines. Then, Google announces more layoffs.Visit us at - https…

1
New Story oVERGEneralizes Google (and SEOs) Impact on the Web 1:08:12

10M ago1:08:12

1:08:12

New Story oVERGEneralizes Google (and SEOs) Impact on the Web This week on Marketing O’Clock, A new article on SEO has us on the Verge of our sanity Then, We *check out* the changes coming to Microsoft Advertising’s hotel ads. Plus, TikTok adds some new Partner Tools, for Good Measure.Visit us at - https://marketingoclock.com/Join our Discord Commu…

1
That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun 51:57

10M ago51:57

51:57

That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun Me want privacy! Chrome’s third party cookie phaseout has begun. TikTok has a new AI Creative Assistant that AIms to help you with content ideas. Plus, no more missing links? We’re unpacking Facebook’s new Link History settings.Visit us at - https://marketingoclock…

1
SERPiously? Test Shows the Ability to ADjust Ad Copy from Google Results Pages 47:38

11M ago47:38

47:38

This week on Marketing O’Clock, Google will let you ADjust your ad copy from the SERPs. @lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices. Intro - 00:00 📰 Main News Edit Ad Copy in the SERPs - 5:02 Lily Ray found a landfill of spam in the SERPs - 8:23 TikTok is i…

1
The 2023 Clockscars 53:33

11M ago53:33

53:33

The 2023 ClockscarsVisit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47

1
A stream come true? YouTube announces fewer (and longer) ads on TV 1:12:02

11M ago1:12:02

1:12:02

Coming Soon! Longer YouTube TV AdsIs this what streams are made of? YouTube announces fewer (and longer) ads on the TV app. It’s “Open” season for local SEO. Plus, X is going the extra StreamYard with a new integration for livestreams.Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/Join Ma…

1
Farewell, Partner! Google Ads Lets Accounts with Reps Opt Out of Search Partners 1:20:15

11M ago1:20:15

1:20:15

This week on Marketing O’Clock, If you want no part(ner) of SPN placements, Google Ads may now let you opt-out. We say “yes!” to the new YouTube Engagement campaign subtype in Google Ads. Plus, Google Ads is rolling out their verified advertiser badge and they are playing favorites. Visit us at - https://marketingoclock.com/Join our Discord Communi…

1
Uncut Gemini. Google Hopes New AI Model Is How They Win The AI Race 1:05:35

11M ago1:05:35

1:05:35

On this week’s show, Google Announces Gemin(A)I - a new AI model that they say is smarter than you. New Reddit ad placements put your ads at the center of the conversation. Elon Musk slings X-rated insults after large advertisers stop spending on the platform. Plus, Google confirms that Supplemental feeds are coming to GMC Next and new advertiser a…

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