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#32 Building Trust at the Doorstep: The Three-Step Approach
Manage episode 430477130 series 3561051
Το περιεχόμενο παρέχεται από το Commonwealth Partners. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Commonwealth Partners ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
- When going door-to-door, think of building trust as climbing three steps:
- Are You Normal?
- Quickly establish common ground and relatability
- Prepare a brief introduction showing you're part of the community
- Can You Do the Job?
- Ask an open-ended question to engage voters, such as:
- "If you had the power to change one thing in our state, what would it be?"
- "Imagine you're governor for a day - what's the first thing you'd change?"
- Listen to their response and be prepared to discuss issues thoughtfully
- Have your own answer ready to showcase your plan and principles
- Ask an open-ended question to engage voters, such as:
- Will You Help Me If I Need You?
- Follow up on previous concerns
- Explain how you're working to improve issues they care about
- Share stories of how you've helped constituents in the past
- Practice your responses to ensure they feel natural and sincere
- Use this three-step approach to turn brief doorstep encounters into lasting voter support
For more tips on effective door-to-door campaigning techniques, refer to the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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