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Making Marketing Pay with David Taylor, Founder of The Brandgym
Manage episode 313219796 series 3262562
Το περιεχόμενο παρέχεται από το Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
David Taylor has been named one of the world’s 50 leading marketing thinkers by the Chartered Institute of Marketing. His specialty, however, is in real-world, applied marketing…the sort that delivers growth in revenue and in regard. And whether the brand is a product or the proverbial brand you, Taylor has pragmatic advice shaped by 28 years’ experience leading growth projects for some of the world’s biggest global brands.
In this episode of What I Wish I Knew with Mike Irwin and Simon Daw, David talks about his transition from engineer to marketer, crucible moments in life, the four classic marketing mistakes to avoid, and the rise of insurgent brands.
Taylor is also author of eight acclaimed branding books, writes one of the world’s top branding blogs, and is a highly rated teacher at London Business School. He has designed and delivered training programs for leading companies including AB InBev, Mars, Mondelez, Old Mutual, Pladis, and WD-40. Prior to founding The Brandgym in 2002, David worked with P&G before doing an MBA at INSEAD and running the Paris office of Kantar Added Value. Taylor also delivers brand training available to all called Mastering Brand Growth.
What I Wish I Knew with Mike Irwin & Simon Daw...
Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you. http://www.whatiwishiknewshow.com
Please like, share, and subscribe to What I Wish I Knew with Mike Irwin & Simon Daw wherever you find your favorite podcasts. We welcome your feedback and ideas for guests. Contact us at hello@whatiwishiknewshow.com
Connect with David Taylor:
https://thebrandgym.com/
https://thebrandgym.com/blog/
https://academy.thebrandgym.com/courses/brandgym-mastering-brand-growth-program-4
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