40: Analyze Real Pitches with Mia Taylor, Part 2

We Earn Media

**In this special 2 part episode, we have a WEM first. Our guest (with the permission of the publicists!) shared some real pitches with us. Check out a full transcription of the pitch at the bottom of the notes!**

In part 2, we analyze another pitch that led to a Q&A article about women’s personal finances. And while this second pitch looks very different from the first, similar themes are re-explored through a different lens, proving that there truly is no one-size-fits-all approach to media pitching. Finally, Mia discusses the evolution of PR assets and story pitching through her time in the industry. You’ll walk with a full understanding of the “big picture” as well as inspiration for little details you may include in your next pitch.

A special thanks to Cat Soroush for providing and allowing us to republish the pitch in its entirety!

In this episode you’ll learn…

• What matters most in a story pitch to an online money reporter
• When and if exclusives matter to an online lifestyle publication
• How to strategically tip toe the line of formal/informal in a pitch

Our guest is...

Mia Taylor, a staff Finance Writer for Real Simple, Health, Parents, and Better Homes & Gardens. She is an award-winning personal finance and travel journalist who has also covered wildlife conservation, sustainability, eco-tourism, climate change, the hospitality industry, technology, AI, robotics, and single parenting.

Stories we talked about:

For Women to Make More Money, We Have to Stop Competing With Each Other