How Long Should a Podcast Be? Half the Length You're Doing.

Voice Marketing with Emily Binder

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.

3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.

4:30 9-5 job is like a long podcast.

6:00 You aren't paid by the word like Dickens

Links:

1. "Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweet
2. Shorter podcasts usually have more listeners.
3. "Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult Pro
4. In 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.
5. Riverside research found that 55% of podcasts are over 30min and

• 13.6% of podcasts are less than 15min

My favorite tools:

• Riverside: record a podcast: https://emilybinder.com/riverside
• Descript: easily edit audio or video like a Word doc: https://emilybinder.com/descript

ThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersone

Subscribe free: emilybinder.com/podcast

Book a coaching session: emilybinder.com/call

Connect:

My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates

---

Hosted on Acast. See acast.com/privacy for more information.