Defining Your Video Style and Brand Identity
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Every successful brand has a video style that is uniquely their own. But what goes into creating your own unique look and feel?
The Video Island Podcast’s Blake and Mat talk about their own video style and offer tips to create a unique brand identity. From lighting choices to music, motion graphics to editing (star wipes!), learn how to develop your own video style.
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Inside the episode:
02:20 - Framing your subject.
10:20 - Lens selection
13:20 - Lighting
15:10 - Audio
16:20 - Motion
21:10 - In-camera hacks to add movement
25:00 - Planning for the edit
30:00 - Editing montages and sequences to music
32:35 - Music sources
34:05 - Choosing music
37:55 - Editing transitions and effects
43:30 - Color correcting vs. color grading
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