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EP63 | 🔥Does Your Audience Know What to Hope For?🔥
Manage episode 311562225 series 3142931
Το περιεχόμενο παρέχεται από το Ginger Zumaeta. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ginger Zumaeta ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
How to simplify your brand promise!
A lot of us complicate our brand promise, when it can actually be really simple.
You have to condense your brand promise with this simple question — have you told your audience what to hope for?
Remember the Men’s Wearhouse commercial from back in the day; “You’re gonna like the way you look, I guarantee it.”
It gave the audience a clear brand promise and even backed it up with a guarantee. It’s really that simple!
Here are 5 questions to help you simplify your brand promise:
👉What do they have now?
👉What are they feeling now?
👉What is an average day look like for them now?
👉What is their status now?
👉What is their broken world look like?
Then, you ask yourself the same 5 questions, this time think about them after your prospect has experienced your product or service:
👉What do they have AFTER?
👉What are they feeling AFTER?
👉What is an average day look like for them AFTER?
👉What is their status AFTER?
👉What is their WHOLE world look like?
Watch this video and walk through these 5 questions with me and develop your killer brand promise!
⚡️How are you simplifying YOUR brand promise? I’d love to hear them.
Interested in my Masterclass, check it out at tmcmastery.com. Also, check out CAPTIVATE at http://captivatesprint.com, it’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise!
•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)
•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)
#marketing #sales #customers #masterclass #storytelling #prospects
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