Ep391: Crafting a Career from Passion with Public Relations Innovator and Entrepreneur Laura Liotta

Unconventional Life with Jules Schroeder

Laura Liotta is the President of Sam Brown Inc. Healthcare Communications, which she founded in 1999. She is an accomplished, healthcare public relations and corporate communications executive with 35 years of experience supporting all sectors of the healthcare industry: life sciences, pharmaceuticals, biotechnology, medical device, venture firms, healthcare services, patient, advocacy, and nonprofit organizations.

Sam Brown Inc. is fiercely independent, mid-size agency with deep expertise and experience helping a wide range of early- to late-stage biotechnology and pharmaceutical clients communicate their value through all phases of development and direct to patients. The agency has helped numerous public and private company tell their story creatively and strategically through analytics, public and media relations, outstanding creative services, and digital and social media within the life sciences space.

Day to day, Laura is focused on Sam Brown agency management, business development and ensuring outstanding client service. She is an experienced communications strategist and a trusted advisor to C-suite executives and board members. She has a seat at the table for strategic planning, messaging and counsel. In her long career, Laura has worked on significant corporate events such as company launches, financial raises, IPOs, deals and acquisitions, and exits, while also facing numerous business and clinical issues facing the biotech and pharmaceutical industries.

Laura is an experienced and well-respected media and presentation trainer to a variety of spokespeople, including CEOs and executive leadership teams, Board members, Scientists, KOLs, Advocacy, Celebrities and Patients. At Sam Brown, training and messaging is seen as an critical extension of the corporate and brand strategy and not delegated to an external trainer. She has a deep understanding of the pharmaceutical and SEC regulatory environment and need for guardrails. Laura has successfully trained thousands of people for broadcast, print and online interviews, plus podcasts.

Laura started her public relations and public affairs career at DuPont Merck, Nexell Therapeutics and Smithkline Beecham. She is a graduate of Rowan University with a BA in Communications with Public Relations specialty. She lives in Villanova, Pennsylvania, is most proud of her 3 children and the Sam Brown team. More of Laura:

• Website: sambrown.com
• LinkedIn: linkedin.com/in/lauraliotta/
• Facebook: @sambrowninc
• Twitter (X): @sambrowninc