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Episode 5 - Developing sales talent is crucial for SME businesses, Why is it not happening?
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Το περιεχόμενο παρέχεται από το Chris Singleton and Anthony Singleton, Chris Singleton, and Anthony Singleton. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Chris Singleton and Anthony Singleton, Chris Singleton, and Anthony Singleton ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of *Two Sales Gurus*, Chris and Anthony tackle why developing sales talent is crucial for SMEs—and why it's often overlooked. They discuss the systemic undervaluing of sales roles over the past two decades and its impact on talent quality.
Chris argues that this issue starts at the top, with a lack of understanding and investment in sales across organizations. Anthony adds insights on the difficulties SMEs face with sales predictability and lead generation.
The hosts offer actionable advice for SMEs, including leveraging agility, setting clear hiring criteria, and investing in affordable training. They also suggest nurturing existing talent within the organization.
For further reading, Chris recommends *The Five Dysfunctions of a Team* by Patrick Lencioni, and Anthony suggests Dale Carnegie’s *How to Win Friends and Influence People* for timeless sales and relationship-building tips.
Tune in to learn how SMEs can overcome sales development challenges and build effective sales teams.
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