Episode 85: Selling to Gen X Without Selling Out

Two Designers Walk Into a Bar

Το περιεχόμενο παρέχεται από το Todd Coats and Elliot Strunk and Evergreen Podcasts. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Todd Coats and Elliot Strunk and Evergreen Podcasts ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 54:17

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Gen X was coming of age during cynicism and ironic detachment. A DIY attitude rooted in authenticity coupled with increasing access to personal tech and an explosion of choices in alternative media. And most importantly, lack of trust in corporations. Companies (and their marketing departments) had to think of ways to sell to those who didn’t want to be sold to... Advertisers like Benetton, the Gap and and Diesel Jeans undertook this task with some interesting results.

Grab a cold growler of your DIY homebrew and join us back in the bar.

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Visit our full episode page for show notes, the visual examples we discuss, additional links and more!

https://www.twodesignerswalkintoabar.com/episodes/episode-85-selling-to-genx

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