Melia International - Hoteliers' Voice S4E6 with Sofia Muntaner: Evolution of hotel marketing

Travel Market Life

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3M ago 22:01

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We are joined by Sofia Muntaner, Senior Brand Manager Melia Hotel International for Zel and Innside brands with approx 45 properties, as we delve into the world of hotel marketing and the complexities involved today.
With 10 years at Melia, Sofia reflects on the changes and evolution in marketing and some of the key drivers to success as we discuss:

1. How marketing changed as a result of consumer trends and behaviour

2. marketing channels key to success with consumers today

3. How social media channels differ in performance, audience and engagement

4. The role of content

5. Use of guest technology and marketing systems

This episode is part of our Media Partnership with IHTF in which Sofia is presenting on the topic: Attracting the new wave of guests

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