Adidas: Sneakers, Hip-Hop and Culture

Trapital

Το περιεχόμενο παρέχεται από το Dan Runcie. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Dan Runcie ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

10M ago 1:03:34

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Adidas has one of the most insane backstories of any major apparel company. From its ties to the Nazi party, and its turbulent relationship with Kanye West, to its partnerships with Hip-Hop, and its influence in soccer, we cover it all.

We also talk about the brands rise, its strongest years, Beyoncé, Ivy Park, and why celestial star power isn't always enough.

In this episode I’m joined by friend of the pod Zack O’Malley Greenburg as we break it all down. We examine Adidas’ story history, strategic moves, missteps and more.

03:40 Adidas’ history with the Nazi party.

20:04 Adidas' turbulent 1990s and missed opportunities.

34:12 Adidas’ Yeezy deal with Kanye West.

41:07 The Yeezy anti-semitism controversy.

47:19 Brands need to reconsider celebrity partnerships strategy.

58:20 Why Beyoncé and Ivy Park didn’t work.

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