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Jessica Embree: The Enduring Power of Print in a Digital World
Manage episode 435240733 series 3501228
Το περιεχόμενο παρέχεται από το Ted DeBettencourt. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ted DeBettencourt ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
About Jessica Embree: Jessica Embree is the Creative Director at Tulip Media Group, where she has led brand identity development and marketing strategy for over eight years. A Google Ad Certified expert, Jessica spearheads all of Tulip Media’s print and digital marketing programs. She is also the co-author of the Amazon bestseller Sales / Double Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!
In this episode, Ted and Jessica Embree discuss:
- How print media has evolved in the digital age
- Strategies for integrating print and digital marketing
- Why targeting specific audiences is essential
- The impact of personalized marketing content
Key Takeaways:
- Print media continues to play a significant role in marketing by providing a tangible and lasting impression that complements digital efforts, particularly when targeting older demographics who prefer physical materials.
- Successful marketing strategies often involve a combination of print and digital elements, such as including QR codes in print materials to drive online traffic and track engagement, which bridges the gap between offline and online marketing.
- Personalization in marketing, particularly through customized print campaigns, increases engagement and conversion rates by resonating more deeply with targeted audiences, leading to better customer retention and brand loyalty.
- Focusing on niche markets and tailoring marketing efforts to specific audience segments can result in more effective campaigns, as it allows for messaging that directly addresses the unique needs and preferences of those groups.
"You have to have a digital presence when it comes to marketing your business online. However, diversifying that and making sure that you're going where your core customer is, is very important." — Jessica Embree
Connect with Jessica Embree:
Website: tulipmediagroup.com
Email: jessica@tulipmediagroup.com
Book: Double Sales / Zero Salespeople: Optimize Your Sales And Marketing Into One Business Development Strategy That Works! (co-authored with Andy Buyting): https://www.amazon.com/Double-Sales-Zero-Salespeople-Development/dp/0578988828
LinkedIn: https://www.linkedin.com/company/tulip-media-group/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: ted@juvoleads.com
Ideas or guests for the show: ted@juvoleads.com
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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