))
116: On Nurture Sequences, Rapport & Pride and Prejudice (feat. Allea Grummert)
Manage episode 368300260 series 2832478
Το περιεχόμενο παρέχεται από το Too Legitimate to Quit. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Too Legitimate to Quit ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect?
Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence?
Resources:
- Connect with Allea through her Instagram.
- Grab her free guide to welcome sequences and more at duett.co/TLTQ
- Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur
What's Inside:
[00:06:42] Your story matters; let's share it.
[00:10:53] The questions that build rapport
[00:13:43] How to ethically engage anxiety, frustration, and confusion
[00:16:09] Experiences shape our preferences and create engagement.
[00:21:31] Sometimes choices are correct, but maybe smelly.
[00:25:15] "Don't let others dictate your content."
[00:26:33] Goldilocks and lead magnets
[00:31:00] Email strategies: insults, flattery, and constant marketing
[00:35:36] Love letters to your customers bring clarity and reflection
[00:46:50] Miscommunication and secrets in classic literature analyzed
[00:53:21] Homework: Consider the tone and persona of your email marketing.
Wanna binge? Check out these related episodes:
48: On Clients, Connection & Mean Girls (feat. Breanna Gunn)
70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)
101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)
105: On Emails, Takeaways & Outlander (feat. Danielle Weil)
109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)
Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence?
Resources:
- Connect with Allea through her Instagram.
- Grab her free guide to welcome sequences and more at duett.co/TLTQ
- Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur
What's Inside:
[00:06:42] Your story matters; let's share it.
[00:10:53] The questions that build rapport
[00:13:43] How to ethically engage anxiety, frustration, and confusion
[00:16:09] Experiences shape our preferences and create engagement.
[00:21:31] Sometimes choices are correct, but maybe smelly.
[00:25:15] "Don't let others dictate your content."
[00:26:33] Goldilocks and lead magnets
[00:31:00] Email strategies: insults, flattery, and constant marketing
[00:35:36] Love letters to your customers bring clarity and reflection
[00:46:50] Miscommunication and secrets in classic literature analyzed
[00:53:21] Homework: Consider the tone and persona of your email marketing.
Wanna binge? Check out these related episodes:
48: On Clients, Connection & Mean Girls (feat. Breanna Gunn)
70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)
101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)
105: On Emails, Takeaways & Outlander (feat. Danielle Weil)
109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)
123 επεισόδια
Μοίρασέ το
