130 The 80/20 Rule As It Applies to Cannabis Marketing

To Be Blunt

“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz

In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness.

[00:00 - 09:03] Opening Segment

[09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push

[16:58 - 21:22] Mastering SEO for Cannabis Brands

[21:23 - 36:43] Protecting Your Brand and Boosting Rankings

[36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder

[52:05 - 1:16:45] How to Succeed Despite the Challenges

[1:16:46 - 1:21:52] Closing Segment

Max Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com. He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications. He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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