12 Secrets to Content Marketing Success [Special Episode] (418)

This Old Marketing

Το περιεχόμενο παρέχεται από το Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 56:47

MP3•Αρχική οθόνη επεισοδίου

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:

The Value of Relationships
The Product Content Mindset
The Point of View Architecture
The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

Building the Base
The Content Tilt
Acquiring Content Assets
Creators over Content
Pillar Content Projects
The NEW Print Opportunity
Email, Email, Email
The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing.

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