Lessons in Entrepreneurship: Stories That Inspire

This Is Small Business: Behind the Buy

A behind-the-scenes look into Emmy Award-nominated entrepreneurship show "Start Up" on PBS. Gary Bredow and Jenny Feterovich explore the power of storytelling in entrepreneurship and the journey that led them to creating their successful show Start Up. Gary reflects on his childhood experiences that ignited his entrepreneurial spirit, while Jenny shares her journey from the Soviet Union to becoming a successful storyteller and business owner. They discuss how Start Up has evolved to inspire others to pursue their dreams, emphasizing resilience, community support, and the impact of authentic storytelling in connecting with audiences and driving meaningful change.

In this episode you’ll discover:

(01:06) "Start Up" is a national PBS series that explores the mindset and experiences of American entrepreneurs, aiming to inspire and educate viewers.

(01:19) The show's goal is to motivate dreamers to take action by showcasing relatable stories of diverse individuals pursuing their entrepreneurial dreams, both in America and globally.

(1:53) Gary’s entrepreneurial spark was ignited by witnessing a small business story unfold in his own home.

(4:49) Jenny’s entrepreneurial journey was sparked by a trip across the globe.

(7:33) How Gary came up with the idea behind Start Up to solve a problem.

(9:10) How Gary and Jenny started working together.

(11:42) The ways in which the show evolved over time.

(13:59) Why sharing personal stories is important and brings people closer together.

(15:05) How Start Up pushed an aspiring entrepreneur to pursue his dreams.

(16:20) Beyond helping entrepreneurs, Start Up also helps the featured businesses that make it on the show grow.

(18:45) Motivational words from Jenny and Gary.