Episode 55: Shippers Are Searching For Carrier Capacity Online with Rob Light

ThinkFreight

In this episode of the ThinkFreight Podcast, I'm joined by Rob Light, Co-Founder and CEO of CarrierSource. CarrierSource is revolutionizing the trucking industry with its innovative carrier review website, which not only allows trucking companies to build a fair online reputation but also provides brokers and shippers with crucial peer reviews to aid their vetting processes.

Rob and I discuss the significant uptick in shippers actively searching for carrier capacity, a trend underscored by CarrierSource's revealing intent data. This data shows a massive spike in shippers directly seeking out carriers and their reviews, highlighting a shift in how capacity is sourced and vetted in the industry. Rob explains how CarrierSource harnesses this data to help carriers generate leads, leveraging their online presence to connect with potential business partners.

We also explore the critical importance of having a strong online presence in today’s digital-first world, where being visible online can make or break the ability to attract new business. We discuss what this digital visibility means for carriers and how it can significantly impact their operations and growth.

Additionally, Rob introduces us to CarrierSource's newly announced Brokerage Profiles. This new feature allows brokers to be reviewed by both carriers and shippers, fostering a more transparent and accountable industry environment.

Key Highlights

• CarrierSource's Mission: Building fair reputations for trucking companies and providing a reliable review system for the freight industry.
• Trends in Shipper Behavior: Insights into the increase in shippers directly searching for carrier capacity and reviews.
• Data-Driven Lead Generation: How CarrierSource uses intent data to help carriers find leads and grow their business.
• Importance of Online Presence: The critical role of digital visibility for carriers in attracting business.
• Brokerage Profiles: The new feature allowing brokers to receive reviews, enhancing transparency in the industry.

Tune in for a detailed look into how CarrierSource is shaping the future of carrier vetting and reputation management, and what these developments mean for the broader logistics industry.
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Rob Light

CarrierSource
CarrierSource LinkedIn

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