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Crisis Management - Preparing for Marketing’s Dark Day with Søren Friis Larsen
Manage episode 317267304 series 2930366
Το περιεχόμενο παρέχεται από το Eric Dickmann. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Eric Dickmann ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In episode 100, host Eric Dickmann interviews Søren Friis Larsen. Søren is an executive advisor, crisis management expert, and Founder and CEO of MindCream. His company offers high-value professional networking and business development opportunities for CxOs, BoDs, and senior professionals across a broad range of industries.
As an executive advisor specializing in communication and crisis management, Søren has been called upon countless times to offer advice on managing crises from global product recalls, cyber-attacks, regulatory entanglements, fraud, layoffs, medical malpractice, or false rumors in the press.
Today we discuss crisis management and how marketing can help organizations build credibility when a crisis strikes to build a reputational moat around their brand, PR, and marketing efforts.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/crisis-management-preparing-marketing-dark-day-s6ep19/
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