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26 - Megan Nivens-Tannett with Flourish Consulting talks Marketing & PR
Manage episode 310617148 series 3064400
Το περιεχόμενο παρέχεται από το Urban Engine. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Urban Engine ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Description
Megan Nivens-Tannett talks about her experiences in the marketing industry that led to her launching
her boutique marketing firm Flourish
Highlights
(03:10) Megan talks about her motivation for launching Flourish after her experience working
with local HSV engineering firms who often did not understanding basic marketing concepts
(much less having any long-term strategy).
(07:00) Toni asks Megan about her journey that led to her working for herself. Megan was laid
off from a tech company that grew way too fast and had to downscale and is now happy to say
it was the best thing to ever happen to her. Her passion and competitive nature gave her the
drive do the hard work of starting a new business.
(15:30) Megan talks about the significant unique capabilities of marketing experts like herself.
When having discovery meetings with clients (where senior leadership is often narrow-minded
because daily operations require them to do so), marketing experts lay out a long-term
strategic vision and plan and define every advertising avenue that needs to be implemented for
success.
(25:40) Megan and Toni talk about how you can't assume that people know about your
company what you know about your company. This is a very common mistake startup founders
make all the time.
(27:20) Megan recommends creating an advisory board that represents your customer base
and constantly engage with them. Are you even asking your customers important questions
about how the perceive/understand your product? (also see: UE #22 w/ Brandon Kruse)
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