95. The Complete Guide to Mapping Your Customer's Journey

The Unstoppable Marketer®

Το περιεχόμενο παρέχεται από το Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 46:10

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We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.
As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Κεφάλαια

1. 95. The Complete Guide to Mapping Your Customer's Journey (00:00:00)

2. Discussion on E-Commerce Funnels (00:00:02)

3. Customer Journey in E-Commerce Marketing (00:10:41)

4. Building E-Commerce Sales Funnel (00:23:09)

5. Revolutionizing E-Commerce Marketing With Bestie (00:30:54)

6. Human Connection in Brand Marketing (00:41:53)

7. Journey Approach to Funnel Marketing (00:45:29)

103 επεισόδια

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #Ecommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation