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EP. 101 Trump vs. Harris: The Political Marketing Smackdown
Manage episode 441519484 series 3006414
Το περιεχόμενο παρέχεται από το Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.
Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.
Finally, we examine reality TV’s captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Κεφάλαια
1. Reality TV and Sunk Cost Bias (00:00:00)
2. Hulu's Successful Reality TV Strategy (00:05:40)
3. Reality TV, Marketing, and Election Strategies (00:10:13)
4. Political Campaign Media Strategy Analysis (00:17:42)
5. Trump's Polarizing Marketing Strategy (00:26:23)
6. Election Campaign Marketing Strategies (00:38:13)
101 επεισόδια
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